trends & innovation in lighting for automotive interiors
DESCRIPTION
Trends & Innovation in Lighting for Automotive Interiors. HELLA Interior Lighting WARDS Auto Interiors May 2013. HELLA General Overview HELLA Group. Trends in Ambient Mood Lighting History. Ambient door lighting Theater lighting 2001. Mass-market ambient application Proximity Sensing 2006. - PowerPoint PPT PresentationTRANSCRIPT
F-7761DE_C (2011-06)
Trends & Innovation in Lighting for Automotive InteriorsHELLA Interior LightingWARDS Auto InteriorsMay 2013
HELLA General OverviewHELLA Group
• Partner of the automotive industry and the aftermarket for over 100 years• Global, family-owned company with 70 locations in more than 30 countries• Sales of € 4.8 bn., FY 2011-2012• More than 27,000 employees worldwide, with 4,800 in Research & Development• One of the top 50 automotive suppliers in the world and one of the
100 largest German industrial companies
Business Segments
Automotive Aftermarket Special Applications
Lighting Electronics Aftermarket & Garages Special OE Industries
• Headlamps• Rear Lamps• Single Function
Lamps• Interior Lighting• Lighting
Electronics
• Body Electronics• Energy
Management• Driver Assistance
Systems• Sensors• Actuators
Product Range:• Lighting• Electrics• Electronics• Thermal
Management• Garage Equipment
Services:• Sales Support• Technical Service
• Original Equipment for Commercial Vehicles, e.g. Buses, Caravans, Heavy Duty Machinery with Lighting and Electronics
• Street Lighting• Airport Lighting• Interior Lighting• People Counter
WARDS Interiors Show / Steve Lietaert / Dearborn May 20132
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Trends in Ambient Mood LightingHistory
Warm white ambient & cool white task lighting2009
Glass roof & reflection2012
Ambient door lightingTheater lighting2001
First advertised ambient featureCockpit wrap-around2005
Mass-market ambient applicationProximity Sensing2006
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
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Trends in Ambient Mood LightingLatest Applications – Indirect Lighting
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
Homogeneity – Improved Refinement : B-Segment Vehicles
2-Color Strategy Becoming Prevalent
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Trends in Ambient Mood LightingLatest Applications: Direct Lighting, Major OEM - Mass Global Production
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
2-Color Strategy Becoming Prevalent
Homogeneity – Improved Refinement: B-Segment Vehicles
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Trends in Ambient Mood LightingLatest Applications - Backlighting
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
Secret “Till-lit” Pattern Complements Unique Interior Theme
Low Cost Vehicle Leveraging ‘Light Box’ Technology
HELLA ResearchConnections Between Feelings And Color
Exciting/Boldest
Pleasing/Bold Pleasing/Slightly Calming
Polar – ‘love/hate’
Amber preferred by women Blue preferred by men
Most Pleasing/Most Calming Increasing preference to ‘mint green’ with age
WARDS Interiors Show / Steve Lietaert / Dearborn May 20138
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Premium luxury segment
Touch screen HMI interface
10 RGB calibrated colors
Injection-molded light guides
• Floor Console RGB surround (front & rear)
• RGB Door map pockets (front & rear)
Trends in Ambient LightingFirst HELLA RGB Application In Europe
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
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Trends in Ambient LightingSecond HELLA RGB Application In Europe
Compact car segment
RGB foot well lamp & RGB door pin spots
LED Modules are color & intensity calibrated
Instrument panel decorative film backlighting
LIN Control Module to manage customer inputs and vehicle lighting outputs
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
ALCM
Cost Efficient Solutions For Every SegmentLED Module - Technology Evolution
1 color
1
Basic color branding
2 color
2
Color branding
+ ‘white’
RGB
Infinite
Mood lighting
RGB/LIN
Infinite
Color harmony&
‘white’ possible
from RGB
RGB/LIN +auto-address
infinite
Common part for all node
locations
Function
Number of Colors
Advantage
Color tuning
ControlSeparate controller …. higher flexibility
RGB/LIN +fixed address
infinite
Individual node control
for color & intensity
Programmable “storybook” effects are possible
Color accuracy limited by component selection and production tolerances
Exact colors with microchip calibration- temperature compensation etc
Architecture integration … lower cost
WARDS Interiors Show / Steve Lietaert / Dearborn May 201311
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Controller(ALCM)
Cost Efficient Solutions for Every SegmentNew Innovation Potential
Self
AddressingRGB
LIN
input
Ambient Lighting Module
Unique
Color &
Intensity
Effects
Or customizable by end user- Personalization- Selectable scenery
Pre-packaged OEM functions- Reinforce Branding- Set scenery/experience
WOW !
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
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Cell Phone ApplicationsDownloadable Color Schemes
Innovation Potential for Ambient LightingStorybook: The Future is Here!
Vehicle Warm-UpRemote Start
WARDS Interiors Show / Steve Lietaert / Dearborn May 201315
Safety
Innovation Potential for Ambient LightingFocus On Safety And Comfort
Comfort
Car Access & Start Systems
Body Control Modules
Rain/Light Sensor Heating Modules
Memory Seat Modules
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Driver Assistance
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Innovation Potential for Ambient Lighting
We Started It - Ambient Lighting, Since 2001
Innovative Interior Lighting– How Would You Tell Your Story?