trends in the android ecosystem
TRANSCRIPT
Trends in the Android ecosystem Echelon - Jun 2016
ANDROID vs. iOS
3
Mobile usage driven by APAC…
Source: Mary Meeker (http://www.kpcb.com/internet-trends)
Smartphone Users2005 - 2015
4
…and dominated by two key players
Source: Business Insider (http://www.businessinsider.sg/ios-and-android-dominate-marketshare-2016-2/)
WW smartphone OS market share2009 - 2015
5
Google leads in terms of downloads…
WW App Downloads1Q2016. Indexed
Source: AppAnnie (http://blog.appannie.com/app-annie-index-market-q1-2016/)
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…but iOS continues to lead in terms of revenue
WW App Revenue1Q2016
Source: AppAnnie (http://blog.appannie.com/app-annie-index-market-q1-2016/)
7
Developers in emerging markets think about Android first…
Platform priority for Developers by country2014
Source: VisionMobile (http://www.slideshare.net/andreasc/mobile-megatrends-2014-25-may-2014)
8
…but they have to deal with the challenge of Android fragmentation
Source: Business Insider (http://www.businessinsider.sg/android-fragmentation-and-the-effect-on-samsung-sales-2015-8/)
Models by Android manufacturer (Aug 2015)
How to guarantee compatibility with 20k+ distinct Android devices using 10+ OS versions?
3rd-PARTY ANDROID STORES
10
3rd-party App Stores already represent half of Google Play downloads
2015 2016F 2020F
80
41
31
166
7854
352724
Mobile App DownloadsBillions (2015 - 2020F)
…
3rd-partyandroid
Source: AppAnnie presentation at TiA SG 2016
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APAC will drive most of the future traffic growth
2015 2016F 2020F
162
80
5864
3628 58
3125 …
APAC
EMEA
AMERICAS
Mobile App DownloadsBillions (2015 - 2020F)
Source: AppAnnie presentation at TiA SG 2016
12
Players building an independent Android experience on top of AOSP*
*Android Open Source Project 1 https://www.abiresearch.com/press/4q-2014-smartphone-os-results-android-smartphone-s
OEMs
OS
APP STORES
APPs / SERVICES
AOSP
The Android Open-Source Project is based on the open-source parts of Android and allows anyone to build or customize an Android ROM
13
Indus Android OS for 1st-time smartphone users in India
Source: TechCrunch (http://techcrunch.com/2016/01/18/indus-os-series-a-10-million/)
“If you want proof that Android is the operating system of emerging markets, look no further than Indus OS.
The company is tweaking the Google-run operating system to the unique demands and culture of India.
Indus OS believes that one of the primary problems is complexity, and it is retooling Android accordingly.”
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App developers use 3rd-party App Stores as an additional channel
Source: MyChat (http://mychat.mysquar.com/)
ANDROID MALWARE
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Reports of infected Android Apps available in Google Play…
Source: The Register (http://www.theregister.co.uk/2016/04/26/android_malware_whack_a_mole/)
“Security researchers have discovered a strain of Android malware that keeps finding its way onto Google Play – despite the store supposedly being scrubbed clean of infiltrated apps..
The software nasty – Android.Spy.277.origin – is hidden in more than 100 applications on Google Play.”
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…and in 3rd-party App Stores hurt the reputation of Android
Source: PC World (http://www.pcworld.com/article/3032296/security/android-root-malware-widespread-in-third-party-app-stores.html)
“Four third-party app stores for Android have apps with a malicious component that seeks root access to devices, according to Trend Micro.
The apps containing the component were downloaded across 169 countries between Jan. 29 and Feb. 1 from marketplaces called Aptoide, Mobogenie, mobile9 and 9apps.”
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So it’s key to have anti-virus and anti-malware platforms…
Source: Aptoide Blog (http://blog.aptoide.com/evolution-of-aptoide-malware-detection-system/)
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…to block infected apps
Uploads submitted to Aptoide Percentage of infected uploads
Source: Aptoide Blog (http://blog.aptoide.com/evolution-of-aptoide-malware-detection-system/)
A CROWDED APP WORLD
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Apps dominate when compared to Web
Source: Statista (http://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/)
Monthly usage of Apps vs. Web4Q2012 vs. 4Q2013
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But how to stand out within 2 Mn Apps?
Source: Statista (http://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/)
Apps available for downloadJune 2016
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And how to stay in the user’s phone?
Source: Business Insider (http://www.businessinsider.sg/average-number-of-apps-vs-time-spent-2016-5/) & Mary Meeker “Internet Trends”
Monthly App UsageUSA. 4Q2011 - 4Q2015
12 Apps used daily with 3 of them accounting for 80% of App usage
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Google is exploring streaming Apps into your phone…
Source: The Verge (http://www.theverge.com/2015/11/18/9755890/google-can-now-stream-apps-to-your-phone)
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…and messenger Apps are exploring bots to add value to the user
Source: Venture Beat (http://venturebeat.com/2016/04/27/zuckerberg-facebook-bots-will-help-businesses-respond-faster-than-with-messaging/)
“…a way to increase the speed and efficacy of interactions between users and businesses …
…people already message businesses on Facebook, but need to wait for a reply…
“…we can look at responses businesses give and automate them [with bots] to help decrease latency.”
Thank you!Tiago Costa Alves
VP Asia Pacific