Trends in TelecomSamer Halawi

Thuraya Telecommunications Co.Abu Dhabi Telecoms CEO Summit, May 14th, 2012

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Contents

1. Trends and drivers

2. Terrestrial or satellite

3. Thuraya, a new company with a long

legacy

4. Innovation

5. Way forward

Page 3

Trends and drivers

Mobility and broadband are key

Demand trendsEnterprise

Mobility

Broadband

Managed Services

Virtualization

Cloud Computing

Tablets

Convergence

Drivers across many vertical and horizontal markets

• Maritime – World fleets growing at 10% p.a.

• Media – More SNG and live coverage. New smaller broadcasters, cost cutting

• Energy – Exploration increasing, more reliance on connectivity for remote monitoring

• Mining – Over 150 major mining projects in Africa and Asia. Connectivity and welfare requirements rising

• Defense: ‘Smart’ deployments, COTM, UAVs

• Aid & Relief: Tsunamis, earthquakes, man-made disasters

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Page 4

Terrestrial or Satellite

Each has a role, each has limitations

More than 785

terrestrial mobile

operators worldwide

2

Page 5

Terrestrial or Satellite

Thuraya is a special MSS operator

2

Hughes7101

SG 2510 Hughes7100

Ascom XT Dual Thuraya GSM

Page 6

Terrestrial or Satellite

New opportunities for cooperation

• Converged technologies (satellite + terrestrial) – e.g. M2M

• ATC

• Increasing relevance for MSS in GCC and across our footprint (due to Arab spring, turmoil, increasing trade, tourism, etc.)

• Cross marketing (or cross resale) opportunities for GCC operators

• Increased benefits for end-users

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Thuraya – A new company with a long legacyTransformation to accompany trends

From To

• Regional International

• Horizontal Vertical

• Products Managed solutions

• Voice IP

• Fat org. Lean

• Specialized Mainstream

3

Page 8

Innovation

The key to compete in a changing environment

• Innovative products

• Innovative business models

• Innovative management

• Innovative financing

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Page 9

Way forward

5 critical considerations

1. Don’t make ego-driven decisions

2. Avoid the ‘build it and they will come’ strategy

3. Listen to the market

4. Observe usage trends

5. Innovate

5

THANK YOU