trends in search engines

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TRENDS IN SEARCH ENGINES Bc. Poláková Barbora December 2009 There is no study that would prefer any of further approaches in information retrieval in general...

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Presentation of one chapter of my master thesis held on natural language in web search engines. It offers two other approaches in search engine: visualisation and clusters

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Page 1: Trends In Search Engines

TRENDS IN SEARCH ENGINES

Bc. Poláková Barbora

December 2009

There is no study that would prefer

any of further approaches in information retrieval in

general...

Page 2: Trends In Search Engines

Basic approaches

Visual search Clustering Natural language

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VISUALISATION

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Visual search engines

1980s – Graphic User Interface core system activities

mouse manipulating data entry query for processing

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Cognitive aspects

symbolic and visual thinking term and conceptual thinking

short-term memory faster upload ; unconscious low cognitive activities

long-term memory conscious high cognitive activity

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Information space

set of relations among items held by an information system (Ingwersen, 1996). multidimensional intuitive vector space modelling terms, documents, relations

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Representative level

Book house extension of library catalogue

Hyperbolic treehyperbolic space

Visualisation lexical thesaurus data thesaurus network; hierarchical structure

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Book House

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Hyperbolic tree

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Thesaurus structure

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Visualisation mantra

1. Overview first2. Zoom and filter3. Details on demand

4. Interactivity 5. Linking

(Shneiderman, 1996)

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Problems

Humans are more familiar with non-visual IR interfaces

training needed

Large data set unnoticed results representation indexing

data structure, data description

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Examples

Search me new generation of visual search engine as the combination of tangent and visual approach.

Viewzi is highly designed and offers around 16 patterns of representation.

Kartoo is probably the best version of web based visual search engine. It offers a structured map of terms, topics and the document connection.

Carrot2

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Carrot2

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CLUSTERING

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Cluster

number of similar items grouped closely together

things, persons or groups

unsupervised classification reaction to the user's query natural grouping of data-set

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Clusters

Exclusive Clustering definite cluster with strict data

Overlapping Clustering each cluster belongs to two or more clusters

Hierarchical Clustering union between two nearest clusters

Probabilistic Clustering completly probabilistic approach

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Figure 1

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Clustering models

Distance-based clustering

two or more objects belong to the same cluster if they are “close” according to a given distance

items in the group share almost the same characteristics expresed by their position in the information space

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Clustering models

Conceptual clustering not based on perfect match and similarity between

objectsconceptual likeness

Latent semantic clustering Rather than expanding queries based only a small set

of term relationsall terms potentially related to each other, and all

documents to be similarly related

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Clustering models

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Clustering

Model-based clustering

two different data-set position in information space – similarity to model inner mental model of reality - artificial or human selfcorrecting

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Cognitive aspects

Inner mental modellingWittgenstein

Term and conceptual thinking Higher mental activitiesLearning approach

Contextuality

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Problems

Positioning in information space Indexing Large data set Changeability

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Examples 2

Clusty Carrot2Workbench

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Carrot2

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Conclusion

Combination of both approaches could serve better than solitary

It covers whole cognitive area high and low

Not just IR system, but also a learning tool Reflecting the contextuality

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Thanks for your attention

www.baraika.blogspot.com

References and full version of the paper will be presented on

aforementioned blog.