trends in online payments: donations to recurring payments at wordcamp netherlands
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TRENDS INONLINE PAYMENTS
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RECURRINGPAYMENTS
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HOW TO MAKE YOURREVENUE EXPLODE
What’s a recurring payment?
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Getting permission to (automatically) charge a
customer on an ongoing basis.
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You’ll need to, ugh, brainstorm about this
Do you have products or services that could be subscription based?
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Works for WordPress site buildersAdd a source of recurring revenue
Build a website
Maintain & support
Ongoing relationship
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Benefits
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Research by MasterCard Advisors
Predictable revenue & better forecasting
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Adobe did it!
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20
40
60
80
Closing stock USD Market Cap (billions USD) Percentage ARR
20122014
https://www.ariasystems.com/blog/the-no-bs-guide-to-recurring-revenue-success/
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“I should get a boat”
Customer [email protected] @davdebcom
Lower risk
A higher one time payment involves a bigger
risk for the consumer. They’ll think twice.
It’s easier to convince a consumer to make a
lower recurring payment.
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- get groceries - walk the dog
- make that payment!
- buy that new widget!
- charge the Tesla
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Can we get it done?
Easy for the merchantTechnically possible and cost effective
Easy for the customerA simple, digital, way to grant permission
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iDEAL workflowCustomers choose iDEAL (or credit card) as payment method
The first payment with iDEAL confirms the bank details (IBAN account number and name)
You can now process periodic payments with SEPA Direct Debit
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€
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Payment providers
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Mollie: 27.000 reasons
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Mollie: - Fast sign-up - Low costs - Integrations
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Mollie requirements
Company3 months old
Transactions6 months
Get started! Maximum€250
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WordPress? WooCommerce?WordPress pluginYou need a WordPress plugin that
manages subscriptions.
Payment pluginA payment plugin to connect site
to payment provider.
Payment providerA great payment provider with
recurring payments support.
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WooCommerce SubscriptionsLet customers subscribe to
your products or services
and pay periodically.
Mollie Payments for
WooCommerce: coming
soon.
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So, what’s holding you back?
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entrepreneur • developer • speaker
David de Boer
Simple iDEAL payments?
paytium.nl
Questions or WP development?
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