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Trends in Hydroponic Specialty Crops

The 2013 Educational Program Committee is pleased to share conference educational materials with you under the condition that they are used without alteration for educational and non-commercial use only. All materials are protected by copyright law. The authors kindly request their work is properly cited, including the date of publication. For more information on Small Farms, visit our website at: http://smallfarms.ifas.ufl.edu/ or contact your local County Extension Agent. For inquiries about this topic, please contact: Danielle Treadwell, Educational Program Chair. Phone: (352) 273-4775 Email: [email protected] Suggested Citation: Author Full Name. Title of Presentation or Handout. 2013 University of Florida-IFAS and Florida Agricultural and Mechanical University-CAFS Florida Small Farms and Alternative Enterprises Conference. August 2-4, Kissimmee, FL.

http://smallfarms.ifas.ufl.edu/

http://smallfarms.ifas.ufl.edu/

mailto:[email protected]

Hydroponics Johnny’s Selected Seeds

role in your success

Specialty Crops

Defined in law as “fruits and vegetables, tree nuts, dried fruits and horticulture and nursery crops including floriculture.”

According to the USDA , horticultural plants are commonly divided into those that are: • Edible • Used for culinary purposes • Used for ornamental or aesthetic

purposes

Approximately $4.4 million in grants were awarded to Florida in 2012

Johnnyseeds.com | 1-877-564-6697

The Consumer

More aware of the health benefits associated with consumption of fresh vegetables

Appreciates the value in buying local

Ethnically diverse

Want to know their farmer/food source • How their food is grown

Tired of same ol’ same ol’ - • Want something new and exciting


You might say the consumer is just plain bored


Key Attributes of Successful Growers

Sanitation – clean, clean, clean

Synchronization of crops – no wasted spaces and no gaps in production

Consistent quality

Little or no pesticides

Year-round supply

Creative presentation/packaging of product – use to create brand/label identity

Location - take full advantage of options - remember local theme

Consistent investment of time and energy in marketing - test markets first

Monitor consumer trends – adjust product offering accordingly


Hydroponic Possibilities

Lettuce

Widely consumed

Multiple marketing pathways

Demand for local is significant - can locate production close to markets

Short crop cycle

Demand is consistent over time – not seasonal

Multiple packaging options

Many types


Lettuce Types

Leaf

Summer crisp AKA Batavian

Lollo Rosa

Butter Head

Oak Leaf

Baby Leaf

Mini Head

Johnnyseeds.com | 1-877-6697

Mini Head – Little Gems


Batavians Cherokee and Nevada


Encore Salad Mix


Packaging options Johnnyseeds.com | 1-877-6697

Johnny's Exclusives Sold exclusively by Johnny's.

SALANOVA® The Most Innovative Type of Lettuce Since Romaine

Versatile

Widely adapted

Marketing options unlimited

Eye-catching appearance

Longer shelf life

Superior flavor

Greater yield than traditional baby leaf

Heat Tolerant?


Salanova Foundation Collection


Salanova Premier Collection


Salanova in North Florida June/July


3 Boys Farm – Ruskin Florida – July/August


“SELECTED” by Johnny’s For Your Success Since 1973

Breeding - Working with cooperators around the world, Johnny’s has a history of developing award-winning varieties and introducing unique products to market.

Partnering - Our ongoing collaboration with industry experts, loyal customers, and grassroots organizations has contributed to our success for 40 years.

Trialing - Each year Johnny’s extensive trialing program allows us to identify products that meet the high-performance standards needed for your success.


Product Introductions

Salanova was first trialed by Johnny’s in 2006

After more than six long years of planning and developing a partnership Salanova was introduced to the small, direct market grower in 2012


Johnny’s has been offering micro greens for over 10 years. Develop your own special mix.


From top left – Mizuna, Red Komatsuna, Red Splendor Mustard, Tatsoi


High quality soft herbs are in demand


Root crops, Kale, Eggplant ?


Cucumbers

European

Mini

US slicer

Beit Alpha

Japanese types

All parthenocarpic


Tomato

Many types available

4 Root stocks offered

Increased disease resistance

Yield boost

Makes heirloom types work

We are close to introducing a new very unique type – keep your eye on us!


No special talents just passionately curious!


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