trends for 2018/9 · stretching 4. elliptical trainers 3. resistance machines 2. treadmills 1. free...
TRANSCRIPT
8/8/2018
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TRENDS FOR 2018/9
Sara Kooperman, JDCEO, SCW Fitness Education
NYC California Florida Atlanta Dallas Philadelphia Midwest Boston DC
Jan April May July Aug Sept Oct Dec Jan 2019
9 MANIA® Fitness Conventions
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1. Small Group Training 2. Technology 3. Continued Studio Growth 4.Studio in the Big Box 5. Multiple memberships 6. HIIT Training 7. Hybrid Classes 8. Ancillary Revenue 9. Medical Connections 10. Club Cleanliness 11. Nutrition 12. Recovery
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1. Boxing & Kickboxing 2. Functional Training 3. Mind‐Body (Mindful, Flow & Meditation) 4. Cognitive performance (fun & brain) 5. Online Streaming & Member connectivity 6. Health Coaches 7. Fitness is mainstream (fitbit, apple watch) 8. Small Group Training (PT turn Group)
WHAT TOPICS INTEREST YOU MOST
1. Functional Training 57.72%
2. Strength Training 51.90%
3. Active Aging 50.36%
4. Nutrition 49.50%
5. Exercise Science 47.21%
6. Personal Training 39.02%
7. Boot Camp/HIIT 38.15%
8. Group Cardio 37.20%
9. Small Group Training 35.64%
10. Sculpting/Toning 31.37%
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WHAT TOPICS INTEREST YOU MOST
11. Yoga 28.41%
12. Cycling 27.85%
13. Barre 24.48%
14. Sports Conditioning 23.33%
15. Pilates 22.66%
16. Leadership/Management 21.06%
17. Aquatic Ex 19.81%
18. Kettle Weights 19.44%
19. Dance 18.22%
20. Kickboxing 16.20%
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Boxing
9Round
Private rings
Boxmaster
DANCE PRGRAMMING
Hip‐Hop / Street‐style
Music Videos
Cultural / Indian Dance
▪ BollyX / Masala Bhangra
African Dance
LaBlast
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CYCLING
Choreographed
Virtual
Music
▪ Endurance/Interval/Strength
Real Riding Experience
CORE TRAINING
Abs & Back
Stability Ball
BOSU / Balls / Rollers
30 min classes
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MIND BODY
Yoga
Pilates
Integrated Exercises
Breathing
Meditation
HIIT / TABATA Programs 30 Minute High Intensity
BootCamp
Tabata
BODYSHRED
Les Mills GRIT
Balanced Body HIIT
Tab‐aqua
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BARRE TRAINING
Certifications are Countless
SCW Barre Cert
Barre Above
Private Barre Studio Certs
NO EQUIPMENT
No Equipment Necessary
No Equipment/No Problem
Body weight BootCamp
Interval Training
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Fewer General Certs More Specialized Certs Multiple Certs Shorter – 8hrs, 4 hrs Less Theory/More Practical Online Explosion Less Prep‐More Onsite Fewer Clubs Requiring General Certs –Specialty Required
By the year 2030, the number of individuals 65 years and older will reach 70 million in the USA alone.
Those 85 and older will then be the fastest growing segment of our population.
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WATER PROGRAMMING
HIIT
Tab‐Aqua
Dance
Yoga/Pilates
Barre‐a‐cuda
Aqua Zen (Restoration)
WATERinMOTION®
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Wellness/Sports
Protein
Fats
Carbs
Menopause
Hydration
Organic
Vegan Alternatives
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FUNCTIONAL TRAINING
#1 SCW Requested Sessions
Activities of Daily Living
▪ Active Aging
Balance Training
Athletic Performance
Physical Performance
Animal Exercises/Primitive Movement
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1. RECOVERY
Foam Rolling
Stretching
Recuperation
Restoration
Meditation
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10. Stair climbing machines 9. Yoga 8. Low impact aerobics 7. Stationary cycling 6. Abdominal machines 5. Stretching 4. Elliptical trainers 3. Resistance machines 2. Treadmills 1. Free weights
1. Go Digital 2. Emphasis on Recovery 3. Express/Intense Workouts 4. Yoga as Crosstraining 5. Corrective Exercises 6. Build Brain Power 7. Nutrition 8. Small Group Training 9. Wearable Devices 10. Wellness Coaching
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1. LIIT – walking at variable intensities2. Self‐Limiting Movement3. Cryotherapy, infrared lighting & saunas4. Virtual Reality Workouts5. Food Tracking6. Team Coaching7. Group Classes –Cycling, HIIT, Yoga
1.Pre‐Hab (not rehab)2. Data‐Driven Classes ‐ fat/muscle %, step‐counters, sleep trackers
3. Virtual Yoga4. New Gym Memberships –movegb.com5. Immersive Fitness – floor to ceiling screens6. LIIT (Low Intensity Interval Training)
or LISS (Low‐impact Steady State cardio) or Wellness Circuit7. Brolates – Pilates for Men (bad backs & aging)
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8. HIIT & Yoga Combinations9. Body Scans – the New BMI : scan muscle, bones & fats DEXA X‐rays10. Pet‐sersize –ACSM = pet owners are more fit11. Play‐Time – teams, games, hoops, tree climbing, quidditch12. Hot Pilates13. 50+ Female Tri‐athletes14. Mindfitness – train harder fighting depression15. Indoor Rowing – the new spinning
1. HIIT w/muscle confusion2. HIIT in the Pool3. Yoga Alternatives – LT Warrior Sculpt4.Rhythmic workouts – Pound, SoulClap5. Mind/Body/Spirit Classes6. Obstacle Course Racing Classes –American Ninja7. Recovery Classes 8. Social Running Groups
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1. Boutique Boxing2. Functional Training 2.0‐med balls, bands, plyo‐Olympic weight lifting3. Revved‐Up Recovery – myofascialrelease, sleep4. Going Hot or Cold‐ cryotherapy, infared saunas5. Exercise in 3D – immersive6. Journey Workouts7. Mindful Movement –meditation8. Breathwork
1. HIIT (was #1, then #3, then again #3) 2. Group Exercise (was #6) 3. Wearable technology (was #1, again #1) 4. Body weight training (was #2, again #2) 5. Strength training (was #4, then #5) 6. Educated, certified and experienced fitness professionals (#1, then #3, then #5, then #4)
7. Yoga (was #10, then #8) 8. Personal training (was #6, was #9) 9. Fitness programming for older adults (NEW!) 10. Functional fitness (was #12, was #8, then #7)
