11

Trends and Challenges in

Enterprise Wireless Applications

©2004 JP Mobile, Inc. All rights reserved. SureWave, the JP Mobile logo and JP Mobile are registered trademarks of JP Mobile. All other product and company names may be trademarks of their respective holders.

22

Agenda

• Market Trends

• Market Evolution

• Enterprise Challenges-Enterprise LOB Challenges-Enterprise IT Challenges

• Where To Start and Reference Architecture

33

Internet at Breakfast

Telematics on the Road

Internet at Office

Internet at Meetings

Internet in the AirInternet at the Hotel

Internet via Taxi

AnyNetwork

AnyContent

to

over

AnyDevice

EnterpriseNervousSystem

Mobile Drives Multichannel

Internet at Home

(Wireless WAN/LAN

& Wireline)

44

Home Teleworkers19.8 million

Mobile and Wireless59.8 million

Flexible Work Schedules28.7 million

Source: BLS Source: Gartner

Source: BLS Source: Cahners

2003U.S.

Remote and Branch Offices3 million+

Increasing Wireless Adoption

Source : Gartner

55

Business: The Real Meeting Is Under the Table

2005: 1.5 billion phones comprise the “always on” generation.

Wireless Is Becoming Ubiquitous

Source : Gartner

66

Market Evolution

Dev

ices

Ava

ilabl

e

Horizontal Solutions

Vertical S

olutions

E-mail / PIM Device Security Device Procurement

Field Force Automation

Sales Force Automation

Custom

Con

verg

ed D

evic

esPD

AsSm

art p

hone

s

77

CIO Survey: Whey Wireless?

0 10 20 30 40 50 60 70 80

Increase Productivity

Increase Efficiency

Demand/interest from internal users

Reduce Cost

Stay Competitve

External Customer needs/demand

Automate Field Force

Automate Sales Force

Shorten time to Market

Other

%

Why Wireless ?

Source : CIO survey

CIO Survey – Top Reasons For Adopting Wireless Solutions

88

U.S. Adoption of Mobile Applications, 2H03

0% 20% 40% 60% 80% 100%

Mobile IM/SMS

Mobile E-Mail/PIM

RFID

CRM — SFA

CRM Field Service

ERPII/EAM

SCM/Logistics

ERP Manufacturing

ERP Inspections

Video/Imaging

ApplicationCategory

% of Enterprises

Production/Pilot Assessing Inactive

Enterprise Adoption of Mobile Applications

Source : Gartner

99

Solution Criteria

Multiple devices

Wireless E-mail

Wired synchronization for non-wireless based devices

Wireless LAN support

Support for Non E-mail / PIM applications such as FFA, SFA

Secured & behind the firewall solution

Centralized administration/management of data and devices for lower TCO.

IT security policies enforced or “pushed” to each user

1010

Real time Push & Pull E-mail/PIM

Increased productivity

Support for sophisticated devicesLatest “High-end” devices like Treo 600 Latest “Low-end”devices like Nokia 3650

Ease of enablement of other business applications in future

Easy to use and easy to install new applications

Fully synchronized with their corporate E-mail/Calendar/ Contacts/Tasks and Address books

Good carrier network coverage

Enterprises LOB Needs

1111

Centralized Administration of devices and data

Device Security

No solution software components loaded on any existing e-mail systems/servers

Ease of integration with existing E-mail systems

Support for multiple applications like Microsoft Exchange, Lotus Domino and Novell GroupWise platforms or other LOB applications

Total control for IT

Ease of software distribution

Challenges – Enterprises IT

1212

Reference Architecture

1313

– Needs assessment, application design and project planning

– Define the following• Business case• Application requirements• Project plan for implementation

– Key Considerations• Low-cost entry point for mobile strategy and applications• Leverage key staff for a short period of time up front• Validate application concepts rigorously and quickly• Articulate the business case and return on investment (ROI) to drive corporate

acceptance

– Vendor Selection• Multi-Device• Scalability and Extensibility• Support for E-mail as well as other LOB applications

Where To Start ?

1414

Thank You!