trendlezing intirio congres gent 16 juni 2014
TRANSCRIPT
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// Oprichter CF retail initiator RetailTheater // retailadviseur en stylist // van strategie tot operatie // ruim 25 jaar retailervaring // auteur Prikkel de Koopknop // te volgen op Twitter @Cfretaillinks, Facebook, Linkedin, www.cfretail.nl
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The proof of the pudding is always in eating it. Reinier Evers, Trendwatching.com
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TRENDS Beeld dat de tijd weergeeft
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Keuzestress
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24/7 ONLINE
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Wearables
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RETAIL
3.0 =
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ORIËNTATIE VAN DE KLANT
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BEHOEFTE AAN
NIEUWE SPELREGELS
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VERTRAGEN
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Producten zijn uit, functionaliteiten zijn in. Frank Tjepkema, Studio Tjep
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CO-CREATIE samen ontwikkelen
en produceren
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3D-PRINTEN ON DEMAND
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‘Precise as toothpaste. Heavy like oak. Colors like pure paint’ Ontwerper Dirk van der Kooij
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Superfront, handles, legs, sides & tops for Ikea's kitchen, sideboard and wardrobe cabinets.
CUSTOMIZE
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TERUG NAAR DE WINKEL
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85% van de aankopen verloopt via de fysieke winkel Bron: Omnichannel in retail, Gino van Ossel
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BELEVEN Wat zijn de nieuwe kaders?
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EEN FLEXIBEL
WINKEL ONTWERP
+
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LAYOUT PRINCIPES
+
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Hoe kijkt de klant in uw winkel ?
Waar loopt de klant?
Wat ziet en ervaart deze klant?
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ZICHTLIJNEN
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FOCUSPUNT
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HYBRIDE RUIMTES
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40 BOXSHOPS & 20 BOXHANGOUTS
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Damage Playground, Rotterdam
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MIX&MATCH
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LAAG- EN HOOGFREQUENT
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WINKELS WORDEN
ZIJN HUISKAMERS
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Anthropologie
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SNELLE PRESENTATIE- MATERIALEN
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Karl Lagerfeld, LUXURY en retailtech
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GRAPJES
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EVENTS
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EEN PERSOONLIJKE
SELECTIE VAN ZINTUIGLIJKE
STIMULI
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BEWUST en/ of ONBEWUST
Neuro-expert Roeland Dietvorst deelt inzichten over de aanwezigheid van de ´nucleus accumbens'
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KLEUR
LICHT
MATERIAAL
GELUID
GEUR
RETAIL TECHNOLGIE
INSTORE COMMUNICATIE
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BEWUST en/ of ONBEWUST
VERTRAGEN OF JUIST VERSNELLEN
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RETAIL
3.0 =
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OP WELKE
MOMENTEN MAAKT U HET VERSCHIL
IN DE KLANTENREIS?
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THEATER MAKEN OP DE WINKELVLOER
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MEER WETEN? Kijk op www.cfretail.nl
of neem contact op met Carin Frijters via 06 – 22 99 17 09 of [email protected]