trending live video platforms and how to use them free for business
TRANSCRIPT
Trending LiveVideo ANDHOW TO USE THEM
#SMBMad
PLATFORMS
FREEfor Business
By Heather Heuman
@HeatherHeuman
Overview
#SMBMad
Why Use VideoBasic Tips for Live VideoPeriscope OverviewPro Tips for PeriscopeFacebook OverviewPro Tips for Facebook LiveQ&A
HEATHER HEUMAN#SweetTeaSocial
@HeatherHeuman #SMBMad
But Why?
@HeatherHeuman #SMBMad
Real Time Conversations Rapid LIKE, KNOW & TRUST FactorIncrease Engagement for Live EventsGrow your Community
Why Live Video?
@HeatherHeuman #SMBMad
Increase your Influence as an ExpertReach New AudiencesEasy to Consume
Why Live Video?
@HeatherHeuman #SMBMad
You can't FORCEpeople to
consume yourcontent. But you
canADD VALUE.
@HeatherHeuman
Basic Tips on Live Video
#SMBMad
Be Yourself (Introverts & Extroverts)Give Amazing ValueDeliver the content of the video firstCompelling Title Matters: 1-2 hashtags
@HeatherHeuman
Basic Tips on Live Video
#SMBMad
Have Bullet Points to CoverGrow your Email List By Having a Callto Action Telling People About yourOpt-InAsk QuestionsRepurpose the Content
@HeatherHeuman #SMBMad
Periscope Overview Twitter bought Periscope
Great marriage between thetwo of them
@HeatherHeuman #SMBMad
Tweet This
Twitter bought PeriscopeGreat marriage between thetwo of them
One third of ALLonline activity is
spentwatching
VIDEO.#SMBMad
CREDIT: HUBSPOT
@HeatherHeuman #SMBMad
Periscope Overview Streams Live Within Twitter
Go Live Within Audience can comment, askquestionsTap screen to give
@HeatherHeuman #SMBMad
Pro-Action Steps forBusinesses
using
Periscope
@HeatherHeuman #SMBMad
Tweet This..
Have YOUR Twitter Icon highlighted,then hit
'Start Broadcast' on Periscope.#SMBMad
@HeatherHeuman #SMBMad
Engage onTwitter tothose thatinteract w/you on your Periscope.
@HeatherHeuman #SMBMad
AuthenticallyAsk Your
Audience toShare theBroadcast
@HeatherHeuman #SMBMad
BroadcastEasily Within
@HeatherHeuman #SMBMad
When yourLIVE viewers
are low, Don't Give Up!
@HeatherHeuman #SMBMad
Facebook Live Overview Broadcast to a Warm
Audience from Personalpage, Business Page, Events &Groups
@HeatherHeuman #SMBMad
Pro-Action Steps forBusinesses
using
Facebook Live
@HeatherHeuman
1. Aim to do FacebookLive for 10 minutes Max is 90 minutes
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@HeatherHeuman
2.At the end ofthe broadcast,you get instantfeedback as tohow manypeople werewatching live.
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@HeatherHeuman
3.
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When Broadcast isComplete, Save to
Camera Roll
@HeatherHeuman #SMBMad
Use #FBLive Analytics to see which videosget most traction. Create more w/ similar
content. #SMBMad
Tweet This..
Need Help with Your
FREE 30-MINUTE Consultation
For the first20 People
SweetTeaSocialMarketing.com/free
@HeatherHeuman #SMBMad
of people are more likely to engagewith a strong, professional brand. Thesocial selling model ensures that yourcompany’s brand will encourage buyersto seek you out.
Your social media presence ISyour introduction to your
buyers/clients
81%
@HeatherHeuman
Production Team
DESIGN BY HEATHER HEUMAN
#SMBMad
IMAGES BY HEATHER HEUMAN
SweetTeaSocialMarketing.com
