•Trend Watch 2009“Global Alternative

Wellness”Bonnie Canavino

PresidentRed Cherry Group

2009

We are in a revolutionary era of surprise and innovation!

You need to think and act like a revolutionary!

Age of the Unthinkable‘Quote from Joshua Cooper Ramo ‘The Age of the Unthinkable’

New Market Customer & Trends are in development• Conscious Consumer

• Responsibly uses product• Seeks Businesses of trust• Attracted to Advantages

• Embracing new habits• Is finding products and service

she can afford• Is focusing on

preventative healthy life style

• Is searching for release of stress

New Spa Client is Setting the Trend

Identifying

• Your new Community

Strategize

RevolutionizeEducateRevitalize a New Culture

Act to Alternative

• Wellness

• Healthy Lifestyle

• Green

Age of the Unthinkable

First Global Ritual Embracers / last 10 years› Destination Spas - Internationally Grown / Vacation

Abroad› Resort Spa – National Business Retreats / Vacation› Culture Spa – Local Culture Diversification

Spa Community Introduction› City center spas and resorts› Brand name recognized Spas and Resorts › Alternative Self Care Spa Centers› Medi Spas

The Indigenous Revolution

Complete Wellness Treatment No longer a spa world of stand alone

modalities or systems

Alternative Healthy Life Style Choices Alternative health treatments for Proactive

wellness Accupressure, Reiki, Acupuncture, Energy

Work… Personalization incorporated into basic

services Rather then Swedish and deep tissue…a

custom modality therapy Rather then a Specific facial…created

treatment with new modalities

Indigenous Cultural Therapy Preventative wellness themes including

ancient modalities and healing practices from old cultures

Asia, European and New North and South American

Searching for brands that offer specific healing therapy features in the forefront

The New Spa Consumer

The New Spa Consumer

Expectation of Excellence and Advantage!

Revolutionary Environment New Service Culture

Safe…language and treatment attention Comforting…human connection attention Personalization…from entrance to end

Green & Sustainable Luxury without waste…with a silver spoon Wellness spa BRAND product… Organic, natural…

New Financial Commitment Reflects› Understand the New Human Nature

Relieve Fear about spending Eliminate stress out of their lives Include to preventative wellness

› Changes for New Economic Reality Reflect the consumer’s life style…Recycling, Conservation & Self health Spa Service and retail programs to meet, new life management New and Innovative…revolutionize services and retail education and

offerings

The New Spa Consumer

Aromatherapy› Specific Collections

Herbal Foot Soaks› Herbs & Essential

Oils Head Massage

› Shiro Oils Shirodara

› Detoxifying Dosha

› Herbal Balancing

Massage Modalities› Reiki› Abhyanga› Accupressure› American Stone

Herbal Compress› Therapy

Floral Water Therapy› Sense conditioning

Dry Raw herbs› Soak, Scrub…

Global therapies that Complete the Wellness service!

Asian Spa Market steeped in culture service› Presentation protocols› Comfort to beautify the Spirit › Healing Cultural Arts

Asian spa financial structure› Not pledged with high overhead› Use of indigenous healing traditional therapies› Client financial commitment is in balance

Asian Future Trend› Traditional bath houses

Offering massage and additional body therapy creating a new cultural venue of spa for the weary traveler

Why Look to Asia

Javanese Lulur: multi modalities cleansing ritual Thai : ancient massage healing ritual Burmese Jivaka: muscle relief ritual Indian Head Massage: Balancing nervous system ritual Ayurvedic Udwartan: detoxification ritual Ayurvedic Shirodara: deep healing ritual Ayurvedic Abhyanga: lymph/ connective tissue massage ritual Ayurvedic Marma: ancient Indian accupressure for body junctures Indonesian Borea: healing full body health ritual

Asia China, India, Burma, Bali

Discovery by Economics and Local Indigenous Spa Culture Design North Americas are the newest resource indigenous healing rituals

› New Ritual Directive Healing to purify Soothing to calm and anti-inflammatory Spiritual to release tension and demons

› New world of aromatherapy Wild crafted organics : sage, tarragon, myrtle, fir needle, America’s own Peppermint Penny Royal

› New Textures :Wild Crafted and Organic Healing herbs: angelica root powder / evening primrose leaves Floral Water: angelica / hydrangea Paste masks: used dry or wet / blend of root powders and natural clays

› New and advanced techniques Sea Stone massage from Shaman Medicine Soaks with herbs and wild crafted oils Wraps with herbal pastes and floral waters

New North American Rituals

Searching the Future Indigenous Spa Culture Design South America will the next addition to spa rituals indigenous healing rituals

› New Ritual Directive Healing with fruit high in V-C and anti oxidants :

camu-camu fruit› New world of aromatherapy

Palo Santo – family of frankincense - healing

› New Textures similar to North America Healing herbs Floral Water Paste masks

› New and advanced techniques

Next South American Rituals

New Lifestyle Spa Service› Complete Wellness means therapy

in every step, touch and product used including Preventative spa health

consultation Customized Chosen Service therapy

Customized specialized therapy modalities

Customized blended professional products

Sustainable aids and tools Post-custom therapy and home care

retail recommendation experience

Personalization Through Customization

New retail trend is in Customization!› Customizing….home care to match her wellness spa service, directly gives you the power to meet the spa guests search for Pro active lifestyle therapy and advantage

› Personalizing the spa guest home care makes her loyal to you and can grow your retail advantage into new marketing programs

Personalization Through Customization

Questions and AnswersBooth

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