Aubrey Kanagy Old Dominion University SEPS 409

Premium Lifestyle & Action Sports Brand Industry: Surfing Equipment & Supplies, Sunglasses

Category: Sporting & Recreation Goods

https://youtu.be/3j1c1BoVxq0

Demographics

² Ages: 17-30

² Sex: Both ² 13% Female

² 87% Male

² Income: $77,937

² Location: Everywhere

² Education: ² 62% College Degree of

Above

² 38% High School Diploma or Below

Psychographics

²  Lifestyle ²  Outdoors

²  Recreational

²  Fashionable

² Activities

²  Watersports

²  Surfing

²  Waterskiing

²  Hiking

²  Thrill Seeking

Now I Can Foundation Neuromuscular Challenges

Love the Adventure,

Lasting Memories,

and Good Times

KZ Wear

Spring/Summer 2015

1.  Boho Dreams: Tortoise Solo

2.  Lounging Ladies: Sahara Interchangeable

3.  Americana: United Interchangeable

Fun In the Sun

Am

ericana

Lounging L

adies

Boho D

reams

Floatable Kickstarter