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Trend of Functional Food Industry in Thailand & Roles of FoodInnopolis Akkharawit Kanjana-Opas, Ph.D. Deputy Secretary General National Science Technology and Innovation Policy Office CEO, Food Innopolis

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Page 1: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Trend of Functional Food Industry in Thailand &

Roles of FoodInnopolis

Akkharawit Kanjana-Opas, Ph.D.

Deputy Secretary General

National Science Technology and Innovation Policy Office

CEO, Food Innopolis

Page 2: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global
Page 3: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Focused Areas• Healthy and functional food

e.g. Heath food, Functional food, Silver food

• High value added food productse.g. Food ingredients, Food extracts,

Nutritional extract, Halal food, Organic foods

• Supporting business for food innovatione.g. Packaging, Automation, Traceability,

Food safety, Food storage and logistics

Page 4: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Functional Food Ingredients MarketType:

Protein & acidulates Vitamins Minerals Prebiotics

Probiotics Hydrocolloids Essential oil Omega 3 & 6 fatty acids Flavonoids & carotenoids

Application:

Food Beverage

Health benefit

Gut health Bone health Heart health Immunity Nutrition

Source: MarketsandMarkets Analysis, 2017

Page 5: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

This single, most-powerful trend is consumers’ desire for foods and ingredients that are “naturally functional.”

Kale, Turmeric, Blueberry,

Kefir, Almond, Cauliflower,Coconut, Flax, Bulgur

Power by Plants i.e.Protein Broth, Plant Based Foods

Digestive Wellness

Lactose Free, Gluten FreeKombucha, Coconut Juice

Growing Trendof Traditional Medicine

Quality:

Establishment of GMP Facilities

Balancing Therapeutic benefits, Safety, Efficacy, and Availability

Page 6: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Trends in Thailand

of Thai consumer (working age)

buy health products 45% 55%31% Functional Food, Neutraceuticals, Dietary Supplements i.e. vitamins & minerals

Source: Siam Commercial Bank Research Center, Thailand

Fast Growing Aging Society NCDs

Page 7: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Opportunity of Thai Health & Functional Food

• Coconut Oil & Palm Sugar & Low GI Sugar

• Low-Salt/Low Sugar Food

• Dietary fiber

• Plant & Herbal extracts i.e. plant protein

• Natural antimicrobial/preservatives

• Probiotics/fermented food

• Allergen free food

Growth of Health in Functional Food During 2010-2015

Source: Euromonitor International

• Functional Food

Page 8: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Challenges of Functional Food Innovation

• Law & Regulation (Strict enforcement, Varies from country to country)

• High cost

• Time consuming

• Functional Ingredient (Efficacy, Standardization, Safety)

• Plant Variety Protection Act (IP Law & Access and Benefit Sharing, CBD)

• Article 52 (Use of plant and plant materials for commercial research)

• Consumer perception & acceptance

• Food Habits/Preference

• Geography/Religion/Awareness

Page 9: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Food Legislation in Thailand : Food Act 1979

Objective :

To protect consumers against unsafe, substandard and deceptive foods.

Management system :

Approval prior to sales or advertising

Authorized agency :

Food and Drug Administration (FDA)

Page 10: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Food Product Category Under Thai FDA

Category I :

Specific Controlled Foods

[7 items such as Food

additives, Modified food for infant, Food for weight control,

etc.]

Category II:

Standardized Foods

[38 items such as Milk & Milk

Products, Coffee, Fat & Oil,

Tea, Instant food, etc.]

Category III:

Other Foods

[a] Standard labelled foods

[12 items such as bread, jelly dessert, snack etc.]

[b] other than 3 [a]

such as dry herb and spices, flour

products, noodles

Health Claim:• Relationship between dietary/food ingredient and the maintenance or promotion of health

• NOT to prevent, treat or cure a disease (DRUG)

• Alignment with Codex Guidelines on Use of Nutrition and Health Claims (CAC/GL 23-1997)

Page 11: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Food

Processed FoodDietary Supplement*• Dosage form

• Liquid small unit

• Powder form

Food with Claims•Vitamins & Minerals

•Dietary Ingredients

Specialty Food• Infant Food

• Medical food

Health Claims

Drug

Over the Counter Drug

Prescribed Drug

Traditional Drug

Functional Food*

Source: Thai FDA

Health Food

Healthy Food

Ginger Ginger Food/Beverage Product Ginger Tablet/Capsule (<1 gram) Ginger Tablet/Capsule (>1 gram)

*Consumption Info/Dosage

Page 12: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Guideline on use of Nutrition and Health Claims (CAC/GL 23-1997)

Health Claims (section 2.2)

Codex: Health Claim

Nutrients function *Section 2.2.1

physiological role of the nutrient in growth,

development and normal functions of the

body

“vitamin A contributes body growth”

“calcium is essential for bone and teeth

formation”

Other function Section 2.2.2

a positive contribution to health or to the

improvement of a function or to modifying or

preserving health

“ …help maintain healthy liver”

“supports calcium absorption function”

Reduction of disease riskSection 2.2.3

Significantly altering a major risk factor of a

disease or health related condition

“may help to reduce risk of osteoporosis”

Supporting Document

Published Systematic review and Meta-analysis study or

full paper by peer review, Well-designed human intervention

study or commentary from recognized expert groups

Supporting Document

Published Full paper Well-designed human intervention study and

(1) Published Systematic review and Meta-analysis study or

(2) commentary from recognized expert groups

* In Thailand there is allowed statements for nutrient function claims under nutrition Labeling, other than those required approval

Page 13: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Commercialization of Traditional Natural Resources for Functional Food Products

200+ Herbs & Medicinal Plants 400+ Research+

Page 14: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

1. Promote Thai herbal & medicinal products according to domestic & international demand

2. Develop herbal industry with international standard

3. Promote use of Thai herbal products for disease prevention & treatment

4. Strengthen management and government policy & procurement

National Strategy 2017

4 Herbal Cities

Page 15: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Market Value of Health Food in Thailand : US$ 4,857

million with 6.1 % growth* (2015)

*Normal Food 1-2% Growth

Global Market in 2020

Functional Food $ 377.8 Billions

Specialty Food Ingredient $ 91.5 Billions

Functional Food :

(60%)

(consumed as a normal food)

Nutrient fortified food

Active ingredients added food

Food with less problematic nutrients; sugar, saturated fat, sodium etc.

Dietary Supplement:

(2%)

(in form of tablet, capsule)

Vitamin, minerals

Medicinal herb

Active ingredient; antioxidant

Natural Food

(30%)

Green, clean, least processed food

Non-GMO, GMO-free

Organic food

Food for Specific Group of Population

(8%)

NCD: obesity, diabetic

ElderlyWeight control

Page 16: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Functional Rice

With Herbal Extracts

Tumeric ExtractButterfly Pea Extract

Rosella Extract Pandanus Leaf Extract

Page 17: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Key Success Factors of Functional Foods

• Ethnopharmacology Data

• Standardized Extract

• Intellectual Property Management At Early Stage

• Multidisciplinary Collaborations & Teamwork

• Strong Scientific Data for FDA Registration

• Public Private Partnership Through University-Industry Collaboration

Page 18: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

More than 30 Abhaibhubejhr herbal medicinal products,

nutraceuticals, tea and healthy beverages have been approved

by Thailand’s Food and Drug Administration.

Functional Food & Herbal Products by Abhibhubejhr Hospital

Ministry of Public Health

Page 19: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

FoodInnopolis

As Global Food Innovation Hub

In ASEAN

Page 20: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

20

FDA

Facilities

TalentMobility

Academy

Nutrition &Food Safety

Global Network

Sensory Evaluation Lab

Advanced

Processing

Pilot Plant

Advanced Analysis Lab

Clinical

Nutrition Lab

Synchroton Light

Research Lab

Innovation

Food Lab

One-Stop Service

&Help Desk

Food Safety

Lab

ขอบเขตการด าเนินงาน

FI Databank

Page 21: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Southern Thailand Science Park

National Institute of Metrology (Thailand)

Thailand Inst of Scientific and Technology Research

ASEAN Standard Reference Material Center

Network

Herbal

City

Herbal

City

Herbal

City

Herbal

City

Bangkok

Food Pilot Plant

Herbal Product

Pilot Plant

Herbal Product

Pilot Plant

Herbal Product

Pilot Plant

Food Pilot Plant

Page 22: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

FoodInnopolis @ Thailand Science Park

22

TISTR NIMT

Page 23: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Pilot PlantsInc2

Conference Center

Inc1

Betagro

Science Center

Page 24: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

24

Modular Design Laboratory

Ready-to-move-in Laboratory

FoodInnopolis @ Thailand Science Park

• 80+ Acres

• Long-term leased land

Page 25: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

27

Thailand Institute of Scientific and Technological Research (TISTR)

• Health Food Innovation Center

• Food Pilot Plant

• Food Safety Lab (GMO, Allergen)

• Microbial Resource Center

• Natural Products Extraction & Toxicology Labs

• Laboratory Animal Facilities

Page 26: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

National Quality Infrastructure (NQI) is an organizational

infrastructure, comprises of metrology, standardization, testing

and quality management

National Institute of Metrology (Thailand)

ASEAN Standard Reference Materials

Organic Chemistry Lab, Inorganic Chemistry

Lab, Electrochemical Lab, Gas Analysis Lab,

Biological Analysis Lab, Clean Room

Food Safety, Contaminants

Page 27: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Synchrotron Light Research Institute (Public Organization)

In-depth scientific research analysis of

various materials to the atomic and

molecular scale.

The materials to be tested can be in the

form of solid, liquid, gaseous or even

plasma.

Synchrotron light source is therefore a

fundamental scientific and technological

element for the national development of

industry and economy.

Page 28: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

Synchrotron Light Research Institute (Public Organization), Nakorn Ratchasima Province

Page 29: Trend of Functional Food Industry in Thailand & Roles of ... · Market Value of Health Food in Thailand : US$ 4,857 million with 6.1 % growth* (2015) *Normal Food 1-2% Growth Global

[email protected]

0818414791