trend, idee e cosa fare per il mobile+commerce (keynote @ creativity day)
TRANSCRIPT
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Mobile+Commerce
cc: Sue Waters - https://www.flickr.com/photos/7988532@N06
@gluca Diegoli
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minuti al giorno di media
cc: mag3737 - https://www.flickr.com/photos/50318388@N00
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La % che si collega ogni giorno via smartphone è
e il 52% almeno ogni mesecc: gerriet - https://www.flickr.com/photos/93333720@N00
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87% dei millennial
ha lo smartphone SEMPRE con sécc: 55Laney69 - https://www.flickr.com/photos/42875184@N08
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Cosa fare oggi?
Mettetevi nei panni del vostro utente mobile: cosa vuole da voi?cc: matthileo - https://www.flickr.com/photos/38383999@N06
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5 app usano l'85% del tempo degli utenti. Ma per il business non conta il tempo totale, ma il momento giusto.
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Fatevi amare con la Zona Di Relazione
Uno schema semplice semplicecc: Anuj Chaman - https://www.flickr.com/photos/45337699@N07
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Utente Tecnologia
Return
❤️ Zona di Relazione 🎈Wannabe 💀 Zona Morta 😱 Occasione Mancata
❤️
🎈
💀😱
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Rispondi ai micro-momenti mobile?
Cosa ti stanno chiedendo i tuoi utenti?cc: Pieter v Marion - https://www.flickr.com/photos/97026642@N00
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5 momenti chiave1. Want to know2. Want to do3. Want to buy4. Want to go5. Want to be entertained
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mobilizza i touch point
Online e offlinecc: theqspeaks - https://www.flickr.com/photos/83261600@N00
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Mobile-first-social strategy
Sono gradevoli i vostri video? Si vedono le vostre foto?cc: William Brawley - https://www.flickr.com/photos/93841400@N00
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Pay for Google?Responsabilmente
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sito responsive
cc: Malabooboo - https://www.flickr.com/photos/12313873@N00
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(mobile-proof) store1. raggiungibile2. trasparente (prezzo/stock)3. chattabile4. ti guida5. ti riconosce
cc: Attila con la cámara - https://www.flickr.com/photos/77967821@N00
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Il mobile attira...
...il desktop con il retargeting li porta in metacc: katerha - https://www.flickr.com/photos/8489692@N03
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Colpo di scena.
http://www.netimperative.com/2016/09/mobile-surpassing-desktop-global-path-purchase/
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Mi serve una app?
E ora, la domanda che tutti avete in mente
cc: ashkyd - https://www.flickr.com/photos/21482825@N03
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I tassi di conversione tra app e mobile sono più diversi al loro interno che tra le loro medie.Non è più mobile vs desktop, ma esperienza facile e senza
intoppi vs esperienza faticosa e complicata.
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1. migliore UX (?)2.CR più elevata del mobile web3. notifiche push: re-engage4. carrelli più elevati
https://www.flickr.com/photos/jasonahowie/8583949391
La app e-commerce
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1. top brand2. esperienza “utile” 3. integrato col punto vendita4. clienti fedeli5. acquisto ripetitivo6. budget per il re-engage
https://www.flickr.com/photos/jasonahowie/8583949391
App per chi?
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[email protected] | @gluca | minimarketing.it