trend forecasting
DESCRIPTION
A trend forecasting project for the year 2015TRANSCRIPT
The Trend:EdgyProffessional
Anunforgettable
By
Jess
ica
Estra
da
YEAR 2015
The mood: Sophistication with an edge
The message: This trend has an attitude and shows strength. It says “I will get that dream job and I will be memorable.”
Size Category: Misses
Price Category: Designer
Season: Fall/Winter
Concept: Career and investment dressing
Career: Art or fashion career oriented
Interest: Networking, entertainment, fashion and art including magazines, art galleries, and films. She may go to clubs and attends social events.
Lifestyle & Values: She is a socialite who donates to charities. She is a jetsetter and travels for pleasure and business. She keeps up to date on the latest trends through fashion shows, magazines, internet blogs, and websites such as style.com.
z
Market
Age: 21-45
Sex: Female
Education: college+
Income: $40,000/year+
q
<occupation: modelage: 23
>occupation: fashion editorage: 27
<college grad, shops for designer clothing at thrift stores
occupation: fashion editor
>
wearing Balenciaga, saw him leaving the Louis Vuitton show inParis >occupation: photographerage: 31
>
<occupation: artis
t
saw her leaving the
YSL fashion show...
graduated from Yale
>
Celebrity ASHLEY OLSEN
Designer ALBER ELBAZ FOR LANVIN
OF INSPIRATION
Reference THE DEVIL WEARS PRADA
Silhouettes
Accessories
Timing: The trend will hit in the year 2015 and will survive for about 5 years until the year 2020.
Scope: The trend will be big within working adults and will trickle down with extra spunk to the stylish youth. The trend will be successful because I predict that the year 2015 will call for a recuperated economy in the U.S. This will lead to more jobs which calls for apparel that will not only look professional but make one stand out from the other job seekers. This trend can easily be transitioned from day to night as well as from serious and sophisticated to sexy and cool.
Summary