trend 7 - content creates sales digital in 2014 waggener edstrom studio d asia
DESCRIPTION
2014 Digital Trend #7 Communications Creates Commerce As brand marketplaces across platforms mature to the point of no differentiation in any feature other than pricing and branding, brand communications will take its rightful place as a key differentiator and driver of commerce across platforms. Technology-aided interventions will get stronger through compelling storytelling that delivers brand, customer experiences and targeted product content more seamlessly. - Zaheer Nooruddin / Waggener Edstrom Studio D Asia PacificTRANSCRIPT
WE STUDIO D APAC
2014 DIGITAL TREND # 7
COMMUNICATIONS CREATES COMMERCEAs brand marketplaces across platforms mature to the point of no differentiation in any feature other than pricing and branding, brand communications will take its rightful place as a key differentiator and driver of commerce across platforms.
Technology-aided interventions will get stronger through compelling storytelling that delivers brand, customer experiences and targeted product content more seamlessly.
7