WE STUDIO D APAC

2014 DIGITAL TREND # 6

DIGITAL’S NEW NORMAL: OMNI-CHANNEL The new year will witness omni-channel, transmedia campaigns as the new paradigm in how communications and marketing works. Importantly, multi-channel campaigns will be mapped against how consumers consume branded content to make decisions and form opinions around brand consideration, advocacy and purchase. This new process for campaign development will be a triumph for communications and marketing ROI.

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