trend #1 data-driven communications digital in 2014 -waggener edstrom studio d asia
DESCRIPTION
2014 Digital Trend # 1 Data Rocks the Socks Off Communications 2014 will be the year when communications and public relations truly come of age as data-endorsed disciplines. It will be the year in which the application of performance-based analytics and data as a science to mine real-time, predictive insights that will fuel content development and brand storytelling. Brand communications, shaped by data and insight, will sit at the table alongside the art of brand storytelling - across media platforms. - Zaheer Nooruddin / Waggener Edstrom Studio D Asia-PacificTRANSCRIPT
WE STUDIO D APAC
12014 DIGITAL TREND #1
DATA ROCKS THE SOCKS OFF COMMS.2014 will be the year when communications and public relations truly come of age as data-endorsed disciplines. It will be the year in which the application of performance-based analytics and data to mine real-time, predictive insights fuel content development and brand storytelling. Brand communications, shaped by data and insight, will sit at the table alongside the art of brand storytelling – across platforms.
data