treering school yearbooks are saving a tradition
DESCRIPTION
School yearbooks have been dying a slow death. TreeRing yearbooks are changing that reality. Why? One reason is that social media sites like Facebook, combined with digital cameras have changed our culture, making our mementos more personal. It's said that 96% of students with Internet access use social networking, and that 27% of total U.S. Internet time is spent on social networking sites. So why aren't school yearbooks more personal? The other, is that school yearbook publishers require schools to commit to a minimum number of school yearbooks. When schools don't sell all of those yearbooks to students, they're often left with a tab. See how TreeRing yearbooks are making the school yearbook more personal and social, while eliminating waste and cost for schools. You can call it a comeback if you want.TRANSCRIPT
EVERYBODY LOVES THE YEARBOOK
IT'S A
tradition.
IT BUILDS COMMUNITY FOR SCHOOLS
IT TELLS A SCHOOL'S STORY
BUT THE YEARBOOK
is fading.
Really? Why?
70% OF AMERICA'S SCHOOLS FACE A MASSIVE BUDGET CUT CRISIS
AND YEARBOOKS ARE COSTING SCHOOLS MONEY
FORCING SOME TO GIVE UP
on the yearbookALTOGETHER.
Wait, did you say, “Schools are losing money on the yearbook?”
How can that be?
YEARBOOK PUBLISHERS REQUIRE AN UPFRONT
COMMITMENT
SCHOOLS ARE SELLING FEWER BOOKS
UNSOLD BOOKS PILE UP
GUESS WHO PAYS
the bill?
THE SCHOOL
AND IT'S SERIOUS...
ONE SCHOOL LOST $50,000 FROM LEFTOVER BOOKS
WE ESTIMATE THE ANNUAL LOSS FORSCHOOLS NATIONWIDE IS MORE THAN
AND OUR CULTURE HAS
changed...
DIGITAL CAMERAS HAVE MADE EVERYONE A PHOTOGRAPHER
SOCIAL NETWORKS ALLOW US TO SHARE OUR PHOTOS INSTANTLY
PHOTOBOOKS ALLOW US TO PRINT OUR PERSONAL STORY
Do yearbooks do that?
Nope.BUT THEY SHOULD.
ENTER
TreeRing NEVER LEAVES SCHOOLS
with leftover books...
BECAUSE WE ONLY PRINT WHAT PARENTS BUY
nothing.SO SCHOOLS PAY
WITH TreeRing SCHOOLS SELL MORE BOOKS
How?
BECAUSE WE GIVE
students & parentsWHAT THEY WANT.
What's that?
MORE PHOTOS AND MEMORIES OF THEIR YEAR
THINK FACEBOOK MEETS THE PRINTED YEARBOOK
A YEARBOOK WHERE EVERY STUDENT & PARENT
CAN SHARE PHOTOS AND MEMORIES ONLINE
SAFELY, WITH ONLY THEIR SCHOOL
AND HAVE THEM PRINTED IN THEIR UNIQUE COPY OF THE YEARBOOK
FOR free.
Did you say free?
YES, THAT'S RIGHT,2 PRINTED PAGES
FILLED WITH THEIR PHOTOS
Free.
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