treatment presentation for music video

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Page 1: Treatment Presentation for Music Video
Page 2: Treatment Presentation for Music Video

THE SONG/ARTIST. WHY CHOOSE THEM?

I had trouble choosing a song so I narrowed it down to eight songs that were at a good length for me to make a video for and then I used surveymonkey to help me decide which one. The eight songs that I had to consider from were:

The song that I eventually chose is I Bet You Look Good On The Dancefloor by Artic Monkeys. It had the most votes for on survey monkey and also I thought that it would be quite easy for me to create a video for as I can easily illustrate the name of the song. Also Artic Monkeys are a very popular band, people may not know this particular song but the voice of the singer will give away who the artist is as he has a very original voice.

Page 3: Treatment Presentation for Music Video

YOUR INFLUENCES

The influences for my video are other videos such as John Newman – Love

Me Again and Frank Turner – Photosynthesis, where there is a narrative

but also a live performance

Also videos such as Slipknot – Before I Forget, Pendulum –

Watercolour, The Kooks – Always Where I Need To Be and Dani

California as they have great example angles and shots

Page 4: Treatment Presentation for Music Video

HOW DO YOU INTEND TO REPRESENT YOUR

PERFORMERS?I want to represent my performers in a conventional indie-rock way.

And as a young and modern band. I intend to do this by the

actions they make during the video, the mise-en-scene, and

they way that they are dressed. I will dress them to look

typically indie by wearing clothes such as a graphic print t-shirt

or a patterned shirt, skinny jeans or chinos.

Page 5: Treatment Presentation for Music Video

WHO ARE YOUR TARGET AUDIENCE? HOW WILL

YOU ATTRACT/ADDRESS THEM?

My target audience is young people, male and female. An age

range of about 15-25. I will reach the target audience through

social networking websites such as Facebook, Twitter and

YouTube as these are the main social networking sites that

people use.

Page 6: Treatment Presentation for Music Video

WHAT IS THE CONCEPT?

The concept of the video is the band performing at a party. There

will be a narrative of a boy and a girl meeting at this party going

out on to the dance floor and having a good time. The

performance will be on a stage, with low lighting around them

so that they are in the focus of the frame. The performance will

be live on stage but I will not film them at the same time I will do

the party and performance at different times.