treatment – cross media promotion package (teaser

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Page 1: Treatment – cross media promotion package (teaser

Treatment – Cross Media Promotion Package (Teaser Trailer)

Abbie Murray

Page 2: Treatment – cross media promotion package (teaser

Film Details

• Film Title – Woodwich

• Genre – Horror

• Sub-Genre – Unnatural

• Certification – 15

Page 3: Treatment – cross media promotion package (teaser

Final Plot Synopsis

Page 4: Treatment – cross media promotion package (teaser

Final Plot Synopsis

Page 5: Treatment – cross media promotion package (teaser

Influences

• Silent Hill (Film and Game Series)

• Hansel and Gretel – Tim Burton (1982)

• The Wicker Man – Robin Hardy (1973)

Page 6: Treatment – cross media promotion package (teaser

Structure/Scenes to Include

• 1) Car Crash

• 2) Welcome to Woodwich (Main Meeting of antagonist – Constance)

• 3) Meeting with Laura

• 4) Noticing the Symbol

• 5) Trying to Escape

• 6) Cult Practice/Strange Locals

• 7)Burning the Church

Page 7: Treatment – cross media promotion package (teaser

Generic Conventions

• The chase/escape

• Binary oppositions – city .vs. Rural debate

• Religion

• Human sacrifice

• Cult iconography

Page 8: Treatment – cross media promotion package (teaser

Characters/Stereotypes

• Uneducated villagers

• Clear protagonist = dictator

• Clear antagonist = village leader

Page 9: Treatment – cross media promotion package (teaser

Settings/Locations

• Saddleworth and surrounding area

• Appropriate church

• Home interior

• Car interior

Page 10: Treatment – cross media promotion package (teaser

Props/Costume

• Sam – dressed smartly, mobile phone, car

• Villagers – dressed old fashioned (in white or cream colours), masks, swords, lighting, petrol can, voodoo doll, candle

Page 11: Treatment – cross media promotion package (teaser

Cinematography/Lighting

• Village shots = disorientated – low angle/high angle

• Dark shadows/torch figures

• Various close ups for car crash

Page 12: Treatment – cross media promotion package (teaser

Use of Sound

• Diegetic sound taken straight from the filming process

• Non-diegetic music building tension as it becomes faster

• Church bells/fluttering birds = juxtaposition

Page 13: Treatment – cross media promotion package (teaser

Editing and Effects

• Grey filter to make it look more thrilling

• Negative effect on road sign

• Fade in at the opening sequence

• Jump cuts in the closing sequence

Page 14: Treatment – cross media promotion package (teaser

Title Screens/Typography

• “Woodwich”

• “Coming Soon”

Page 15: Treatment – cross media promotion package (teaser

Target Audience/Uses and Gratifications/Points of Identification

• Certification 15

• Niche/independent audience

• Young adults

• Why? Not a very typical idea