travelers & technology : it's an emotional journey · gilles brentini –innovation...
TRANSCRIPT
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Gilles Brentini – Innovation Manager IT-Airport – June 2015
Travelers & technology : it's an emotional
journey
Innovation IT-Airport
@
Genève Aéroport
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Why is a Customer LOYAL ?
Loyalty
Satisfaction
Attractive Offer
Comfort
Customer Relationship
Interdependency
Innovation
Anticipate
needs
Another
Experience
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…and it does work !
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ITC’s 3 Categories of Innovations
Dream
Innovation
PragmaticSurvival
Safety
Social
Esteem
Accomplishment
…that fulfill different needs ! S
atis
factio
n
Anoth
er
Experie
nce
Antic
ipate
Needs
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Innovation – GVApp
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GVApp – Our mobile APP on IOS & Androïd
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BEFORE AFTER
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So
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11
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12
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Dream – Innovation Oriented
“I heard about it later, and when they called us blasphemers and demon-creators, I always thought of him. Robbie was a non-vocal robot. He
couldn’t speak. He was made and sold in 1996. Those were the days before extreme specialization, so he was sold as a nursemaid.”
I. Asimov, extract from Robbie, 1940
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EasyPorter Concept – Innokick winner !
Trolley as an
«Autonomous Guide»
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Keep it simple !
Source : http://www.letsgraph.com/2012/06/keep-it-simple.html Quality Tag Cloud - created with :http://www.wordle.net/
…and Flexible !
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…how can I help YOU !
Welcome to Geneva…
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Our Assistant ! Robbi
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Inside Robbi…
Front View Back View
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Monitoring – Live + e-mail
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Media ?
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Navigation
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Passengers’ Acceptation
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Robot in public environment ?
Sector
Industry
Public
UtilityProved Still to demonstrate
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Competition or Facilitator?
http://www.nma.gov.au/engage-learn/robot-tours
http://videos.tf1.fr/jt-20h/2014/les-touristes-de-seville-
guides-par-un-droide-8453447.html
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Hotels in
Japan
Role : Check-
In
Shops
Information Robots
To be or not to be … Humanoid ?
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Also in our industry !
“Interactive forums on key new
trends and topics, including :
• Mobile and Wearable
Technology,
• Robotics and AI,
• and Cabin Connectivity.”
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Drone
Test
with
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DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written consent of the
Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request
only.
Source: presentation of Gilles Brentini, Genève Aéroport
at the 2015 SITA Air Transport IT Summit, Brussels.
2015 Air Transport IT Summit