travel to great ocean road - city of warrnambool€¦ · for great ocean road and the six...
TRANSCRIPT
TRAVEL TOGREAT OCEAN ROADQUARTERLY TRACKING RESULTS
For the period October 2016 to September 2017
CONTENTS
Section
Introduction
Key results
Total travel
Domestic overnight travel
International overnight travel
Domestic daytrip travel
Domestic travel preference
Notes
Page 2Travel to Great Ocean Road, quarterly tracking results for YE Sep 17
INTRODUCTION
This report provides tracking results of selected travel measures for Great Ocean Road and the six sub-regions of Glenelg, Warrnambool, Moyne, Corangamite, Colac-Otway and Surf Coast for the period October 2016 to September 2017.
Data from the National Visitor Survey (NVS), International Visitor Survey (IVS), and Holiday Tracking Survey (HTS) has been used.
The data used is subject to sampling variability. Users are advised to consult the data confidence tables contained in publications relevant to the NVS, IVS and HTS or otherwise available from Tourism Research Australia (TRA) or Roy Morgan Research (RMR) before drawing any conclusions or inferences, or taking any action, based on the data before drawing any conclusions or inferences, or taking any action, based on the data.
Percentage change figures provided in this report do not necessarily represent statistically significant change.
Produced by datainsights, Melbourne, December 2017.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 3
KEY RESULTSGreat Ocean Road
The data used is subject to sampling variability. Users are advised to consult the data confidence tables contained in publications relevant to the NVS and IVS or otherwise available from the TRA
before drawing any conclusions or inferences, or taking any action, based on the data.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 4
KEY RESULTSGreat Ocean Road
YE Sep 17 on YE Sep 16
Sources: NVS & IVS, YE Sep 17, TRA; and HTS, YE Sep 17, RMR
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17
Total travel5.4 million visitors, up 4.9%7.2 million nights, up 14.3%
International overnight228,300 visitors, up 10.9%1.1 million nights, up 41.5%
Domestic overnight2.2 million visitors, up 15.4%6.1 million nights, up 10.4%
Preference to visit10.7% of Australians, down 0.5% pts
Domestic daytrip3.0 million visitors, down 1.9%
Page 5
TOTAL TRAVELDomestic and international visitors aged 15 and over
The data used is subject to sampling variability. Users are advised to consult the data confidence tables contained in publications relevant to the NVS and IVS or otherwise available from the TRA
before drawing any conclusions or inferences, or taking any action, based on the data.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 6
TOTAL TRAVELGreat Ocean Road
Source: Estimated using data from the NVS & IVS, YE Sep 17, TRA.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 7
3,735
5,648
4,458
6,429
4,631
5,953
5,146
6,339
5,401
7,246
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Visitors ('000) Nights ('000)
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17 YE Sep 17Visitors
5.4+4.9% on
+44.6% on
Nights7.2
+14.3% on+28.3% on
millionYE Sep 16YE Sep 13
millionYE Sep 16YE Sep 13
TOTAL VISITORSsub-regions
Note: change analysis should not be conducted on statistically unreliable estimates or results.
Source: Estimated using data from the NVS & IVS, YE Sep 17, TRA.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 8
338 40
3
381
406
329
894
833 98
7
1,02
4
1,04
1
249
275 36
1
309 39
5
259
285 39
8
380 51
1671 85
8
857
841 96
9
1,42
0
1,91
1
1,70
9
2,30
3
2,21
5
0
500
1,000
1,500
2,000
2,500
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17
Visitors ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast
Estimates in red are considered statistically unreliable and are for INTERNAL USE ONLY
YE Sep 17Glenelg
329-19.0% on YE Sep 16-2.6% on YE Sep 13
Warrnambool1.0
+1.6% on YE Sep 16+16.5% on YE Sep 13
Moyne395
change np on YE Sep 16change np on YE Sep 13
Corangamite511
+34.5% on YE Sep 16+97.2% on YE Sep 13
Colac-Otway969
+15.2% on YE Sep 16+44.5% on YE Sep 13
Surf Coast2.2
-3.8% on YE Sep 16+55.9% on YE Sep 13
thousand visitors
million visitors
thousand visitors
thousand visitors
million visitors
thousand visitors
TOTAL VISITOR NIGHTSsub-regions
Source: Estimated using data from the NVS & IVS, YE Sep 17, TRA.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 9
Note: change analysis should not be conducted on statistically unreliable estimates or results.
539 65
3
440 511
370
1,21
0
1,07
1
1,08
7
1,18
7 1,46
2
682
496 65
5
452
786
234
302
304 47
1
479
973 1,15
0
1,18
3
1,12
6
1,24
0
1,89
4
2,63
6
2,11
6 2,44
5 2,72
9
0
500
1,000
1,500
2,000
2,500
3,000
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17
Nights ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast
Estimates in red are considered statistically unreliable and are for INTERNAL USE ONLY
YE Sep 17Glenelg
370change np on YE Sep 16change np on YE Sep 13
Warrnambool1.5
change np on YE Sep 16+20.8% on YE Sep 13
Moyne786
change np on YE Sep 16change np on YE Sep 13
Corangamite479
change np on YE Sep 16change np on YE Sep 13
Colac-Otway1.2
change np on YE Sep 16change np on YE Sep 13
Surf Coast2.7
change np on YE Sep 16change np on YE Sep 13
thousand nights
million nights
thousand nights
million nights
million nights
thousand nights
DOMESTIC OVERNIGHT TRAVEL
Australian residents aged 15 and over
The data used is subject to sampling variability. Users are advised to consult data confidence tables contained in publications relevant to the NVS or otherwise available from the TRA
before drawing any conclusions or inferences, or taking any action, based on the data.
Some results may be below the data confidence intervals used by TEVE, i.e. 50,000 for visitors and 500,000 for nights. Any such estimates are for INTERNAL USE ONLY.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 10
DOMESTIC OVERNIGHT TRAVELindicators for Great Ocean Road
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 11
Source: NVS, YE Sep 17, TRA
1,596 1,783 1,806 1,8902,180
4,829
5,7245,043
5,5446,123
14.0% 14.1%
13.7%
13.9% 13.9%
14.0%15.2%
13.5%
14.2% 13.9%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17
('000) Visitors Nights % of RV visitors % of RV nights YE Sep 17Visitors
2.2+15.4% on+36.6% on
Share of regional Victoria13.9%+0.0% YE Sep 16-0.1% YE Sep 13
Nights6.1
+10.4% on+26.8% on
Share of regional Victoria13.9%-0.3% YE Sep 16-0.1% YE Sep 13
millionYE Sep 16YE Sep 13
pts onpts on
of visitors
pts on
millionYE Sep 16YE Sep 13
pts onof nights
DOMESTIC OVERNIGHT TRAVELaverage annual growth or decline (AAG)
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 12
Source: NVS, YE Sep 17, TRA
8.1%
6.1%
8.2%
6.2%5.6%
4.5%
6.0%
5.2%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
Visitors Nights
GOR Regional Victoria Melbourne Australia YE Sep 13 to YE Sep 17Visitors
Nights+6.1% AAG.
+8.1% AAG.
The region ranks 2nd in AAG of the selected destinations.
The region ranks 2nd in AAG of the selected destinations.
DOMESTIC OVERNIGHT VISITORSsub-regions
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 13
Source: NVS, YE Sep 17, TRA
144 17
0
143 165
141
310
285
289 35
4 396
167 189 21
3
143 20
6
89 102 118 15
8
175
327 37
6
390
382 42
2
644
774
740 80
9
943
0
100
200
300
400
500
600
700
800
900
1,000
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17
Visitors ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast YE Sep 17Glenelg
141-14.4% on YE Sep 16-2.1% on YE Sep 13
Warrnambool396
+12.0% on YE Sep 16+27.9% on YE Sep 13
Moyne206
+43.5% on YE Sep 16+23.5% on YE Sep 13
Corangamite175
+10.9% on YE Sep 16+97.5% on YE Sep 13
Colac-Otway422
+10.6% on YE Sep 16+29.1% on YE Sep 13
Surf Coast943
+16.6% on YE Sep 16+46.4% on YE Sep 13
thousand visitors
thousand visitors
thousand visitors
thousand visitors
thousand visitors
thousand visitors
DOMESTIC VISITOR NIGHTSsub-regions
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 14
Source: NVS, YE Sep 17, TRA
Note: change analysis should not be conducted on statistically unreliable estimates or results.
463 62
0
416
441
347
886
865
757
998
1,15
7
623
453 57
6
401
660
192
255 22
6
409
353
848 1,04
0
1,03
6
975
1,10
7
1,81
4
2,48
8
2,02
4 2,31
5
2,46
6
0
500
1,000
1,500
2,000
2,500
3,000
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17
Nights ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf CoastEstimates in red are below the data confidence intervals used by TEVE and are for INTERNAL USE ONLY
YE Sep 17Glenelg
347change np on YE Sep 16change np on YE Sep 13
Warrnambool1.2
+16.0% on YE Sep 16+30.6% on YE Sep 13
Moyne660
change np on YE Sep 16+6.0% on YE Sep 13
Corangamite353
change np on YE Sep 16change np on YE Sep 13
Colac-Otway1.1
+13.5% on YE Sep 16+30.5% on YE Sep 13
Surf Coast2.5
+6.5% on YE Sep 16+35.9% on YE Sep 13
thousand nights
million nights
thousand nights
thousand nights
million nights
million nights
DOMESTIC OVERNIGHT TRAVELaverage annual growth or decline (AAG) for sub-regions
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 15
Source: NVS, YE Sep 17, TRA
Note: change analysis should not be conducted on statistically unreliable estimates or results.
-0.5%
-7.0%
6.3% 6.9%5.4%
1.5%
18.6%16.3%
6.6% 6.9%
10.0%8.0%
-10%
-5%
0%
5%
10%
15%
20%
Visitors Nights
Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast
Results in red are based on estimates below the data confidence intervals used by TEVE and are for INTERNAL USE ONLY
YE Sep 13 to YE Sep 17Glenelg
Ranked 6th for AAG in visitors.
Warrnambool
Ranked 4th for AAG in visitors.
Ranked 2nd for AAG in nights.
Moyne
Ranked 5th for AAG in visitors.
Ranked 4th for AAG in nights.
Corangamite
Ranked 1st for AAG in visitors.
Colac-Otway
Ranked 3rd for AAG in visitors.
Ranked 3rd for AAG in nights.
Surf Coast
Ranked 2nd for AAG in visitors.
Ranked 1st for AAG in nights.
-0.5% AAG in visitors.
Results not published for nights.
+6.3% AAG in visitors.
+6.6% AAG in visitors.
+6.9% AAG in nights.
+6.9% AAG in nights.
+5.4% AAG in visitors.
+1.5% AAG in nights.
+18.6% AAG in visitors.
Results not published for nights.
+10.0% AAG in visitors.
+8.0% AAG in nights.
DOMESTIC OVERNIGHT VISITORSaverage length of stay
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 16
Source: NVS, YE Sep 17, TRA
3.2
3.6
2.9
2.7
2.5
2.9 3.
0
2.6 2.
8 2.9
3.7
2.4
2.7 2.8
3.2
2.2
2.5
1.9
2.6
2.0
2.6 2.
8
2.7
2.6 2.62.
8
3.2
2.7 2.
9
2.6
3.03.2
2.8 2.9
2.8
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17
Nights Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast GOR
Estimates in red are considered statistically unreliable and are for INTERNAL USE ONLY
YE Sep 17GOR
2.8-0.1 on YE Sep 16-0.2 on YE Sep 13
Glenelg2.5
change np on YE Sep 16change np on YE Sep 13
Warrnambool2.9
+0.1 on YE Sep 16+0.0 on YE Sep 13
Moyne3.2
change np on YE Sep 16-0.5 on YE Sep 13
Corangamite2.0
change np on YE Sep 16change np on YE Sep 13
Colac-Otway2.6
+0.0 on YE Sep 16+0.0 on YE Sep 13
Surf Coast2.6
-0.3 on YE Sep 16-0.2 on YE Sep 13
nights
nights
nights
nights
nights
nights
nights
Note: change analysis should not be conducted on statistically unreliable estimates or results.
INTERNATIONAL OVERNIGHT TRAVEL
International residents aged 15 and over
The data used is subject to sampling variability. Users are advised to consult data confidence tables contained in publications relevant to the IVS or otherwise available from the TRA
before drawing any conclusions or inferences, or taking any action, based on the data.
Some results may be below the data confidence intervals used by TEVE, i.e. 5,000 for visitors and 250,000 for nights. Any such estimates are for INTERNAL USE ONLY.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 17
INTERNATIONAL OVERNIGHT TRAVELindicators for Great Ocean Road
Source: IVS, YE Sep 17, TRA
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 18
137 156 171 206 228
819
706
910
794
1,12441.3% 41.1% 41.2% 40.5%42.6%
15.4%
11.4%13.5%
11.4%13.8%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0
200
400
600
800
1,000
1,200
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17
('000) Visitors Nights % of RV visitors % of RV nights YE Sep 17Visitors
228.3 thousand+10.9% on+66.9% on
Share of regional Victoria42.6% of visitors+2.1% YE Sep 16+1.3% YE Sep 13
Nights1.1 million
+41.5% on+37.1% on
Share of regional Victoria13.8% of nights+2.4% YE Sep 16-1.6% YE Sep 13
YE Sep 16YE Sep 13
pts onpts on
YE Sep 16YE Sep 13
pts onpts on
INTERNATIONAL OVERNIGHT TRAVELaverage annual growth or decline (AAG)
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 19
Source: IVS, YE Sep 17, TRA
13.7%
8.2%
12.8%
11.3%10.4%
8.6%8.4%
5.8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
Visitors Nights
GOR Regional Victoria Melbourne Australia YE Sep 13 to YE Sep 17Visitors
Nights
The region ranks 3rd in AAG of the selected destinations.
+8.2% AAG.
+13.7% AAG.
The region ranks 1st in AAG of the selected destinations.
INTERNATIONAL OVERNIGHT VISITORSsub-regions
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 20
Source: IVS, YE Sep 17, TRA
11 12 11 11 11
25
22
28 31
41
17 18 20
27
2426
30 31
45 4747
52
56
79 80
25
32 32
45
52
0
10
20
30
40
50
60
70
80
90
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17
Visitors ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast YE Sep 17Glenelg
10.7 thousand visitors+0.3% on YE Sep 16-1.2% on YE Sep 13
Warrnambool40.7 thousand visitors
+32.6% on YE Sep 16+65.6% on YE Sep 13
Moyne23.8 thousand visitors
-10.2% on YE Sep 16+42.3% on YE Sep 13
Corangamite46.7 thousand visitors
+4.4% on YE Sep 16+77.2% on YE Sep 13
Colac-Otway79.8 thousand visitors
+0.6% on YE Sep 16+70.3% on YE Sep 13
Surf Coast52.2 thousand visitors
+16.9% on YE Sep 16+105.5% on YE Sep 13
INTERNATIONAL VISITOR NIGHTSsub-regions
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 21
Source: IVS, YE Sep 17, TRA
Note: change analysis should not be conducted on statistically unreliable estimates or results.
75
33 24
70
23
325
206
330
190
305
59
44
79
50
126
41 47
78
61
127
125
110
147
151
133
80
148
92
130
263
0
50
100
150
200
250
300
350
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17
Nights ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf CoastEstimates in red are below the data confidence intervals used by TEVE and are for INTERNAL USE ONLY
YE Sep 17Glenelg
23.4 thousand nightschange np on YE Sep 16change np on YE Sep 13
Warrnambool305.3 thousand nights
change np on YE Sep 16-5.9% on YE Sep 13
Moyne126.2 thousand nights
change np on YE Sep 16change np on YE Sep 13
Corangamite126.6 thousand nights
change np on YE Sep 16change np on YE Sep 13
Colac-Otway132.9 thousand nights
change np on YE Sep 16change np on YE Sep 13
Surf Coast263.0 thousand nights
change np on YE Sep 16change np on YE Sep 13
INTERNATIONAL OVERNIGHT TRAVELaverage annual growth or decline (AAG) for sub-regions
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 22
Source: IVS, YE Sep 17, TRA
Note: change analysis should not be conducted on statistically unreliable estimates or results.
-0.3%
-25.4%
13.4%
-1.5%
9.2%
20.9%
15.4%
32.2%
14.2%
1.5%
19.7%
34.7%
-30%
-20%
-10%
0%
10%
20%
30%
40%
Visitors Nights
Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast
Results in red are based on estimates below the data confidence intervals used by TEVE and are for INTERNAL USE ONLY
YE Sep 13 to YE Sep 17Glenelg
Ranked 6th for AAG in visitors.
Warrnambool
Ranked 4th for AAG in visitors.
Ranked 1st for AAG in nights.
Moyne
Ranked 5th for AAG in visitors.
Corangamite
Ranked 2nd for AAG in visitors.
Colac-Otway
Ranked 3rd for AAG in visitors.
Surf Coast
Ranked 1st for AAG in visitors.
+15.4% AAG in visitors.
Results not published for nights.
+19.7% AAG in visitors.
Results not published for nights.
+14.2% AAG in visitors.
Results not published for nights.
-1.5% AAG in nights.
+9.2% AAG in visitors.
Results not published for nights.
-0.3% AAG in visitors.
Results not published for nights.
+13.4% AAG in visitors.
INTERNATIONAL OVERNIGHT TRAVELaverage length of stay
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 23
Source: IVS, YE Sep 17, TRA
Note: change analysis should not be conducted on statistically unreliable estimates or results.
7.0
2.8
2.2
6.5
2.2
13.2
9.5
11.7
6.2
7.5
3.5
2.5
4.0
1.9
5.3
1.6
1.6
2.5
1.4
2.7
2.7
2.1 2.
6
1.9
1.7
3.1
4.6
2.8
2.9
5.0
6.0
4.55.3
3.94.9
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17
Nights Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast GOREstimates in red are considered statistically unreliable and are for INTERNAL USE ONLY
YE Sep 17GOR
4.9 nights+1.0 on YE Sep 16-1.1 on YE Sep 13
Glenelg2.2 nights
change np on YE Sep 16change np on YE Sep 13
Warrnambool7.5 nights
change np on YE Sep 16-5.7 on YE Sep 13
Moyne5.3 nights
change np on YE Sep 16change np on YE Sep 13
Corangamite2.7 nights
change np on YE Sep 16change np on YE Sep 13
Colac-Otway1.7 nights
change np on YE Sep 16change np on YE Sep 13
Surf Coast5.0 nights
change np on YE Sep 16change np on YE Sep 13
DOMESTIC DAYTRIP TRAVELAustralian residents aged 15 and over
The data used is subject to sampling variability. Users are advised to consult data confidence tables contained in publications relevant to the NVS or otherwise available from the TRA
before drawing any conclusions or inferences, or taking any action, based on the data.
Some results may be below the data confidence intervals used by TEVE, i.e. 150,000 for daytrips. Any such estimates are for INTERNAL USE ONLY.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 24
DOMESTIC DAYTRIP TRAVELindicators for Great Ocean Road
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 25
Source: NVS, YE Sep 17, TRA
2,002
2,519 2,654
3,051 2,9937.5%
9.2% 9.1%9.6%
9.1%
0%
2%
4%
6%
8%
10%
12%
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17
('000) Daytrips ('000) % of Regional Victorian daytrips YE Sep 17Visitors
3.0 million-1.9% on
+49.5% on
Share of regional Victoria9.1% of visitors
-0.5% YE Sep 16+1.6% YE Sep 13
YE Sep 16YE Sep 13
pts onpts on
DOMESTIC DAYTRIP TRAVELaverage annual growth or decline (AAG)
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 26
Source: NVS, YE Sep 17, TRA
10.6%
5.1%
0.8%
3.7%
0%
2%
4%
6%
8%
10%
12%
Daytrips
GOR Regional Victoria Melbourne Australia YE Sep 13 to YE Sep 17Visitors
+10.6% AAG.
The region ranks 1st in AAG of the selected destinations.
DOMESTIC DAYTRIP TRAVELsub-regions
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 27
Source: NVS, YE Sep 17, TRA
183 22
1
226
231
177
559
526
671
640
604
65 69
128
139
165
144
154 24
9
178 29
0
297
430
410
379 46
7
751
1,10
5
936
1,45
0
1,21
9
0
200
400
600
800
1,000
1,200
1,400
1,600
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17
Visitors ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf CoastEstimates in red are below the data confidence intervals used by TEVE and are for INTERNAL USE ONLY
YE Sep 17Glenelg
177 thousand visitors-23.1% on YE Sep 16-3.1% on YE Sep 13
Warrnambool604 thousand visitors
-5.6% on YE Sep 16+8.0% on YE Sep 13
Moyne165 thousand visitors
change np on YE Sep 16change np on YE Sep 13
Corangamite290 thousand visitors
+63.1% on YE Sep 16change np on YE Sep 13
Colac-Otway467 thousand visitors
+23.0% on YE Sep 16+57.3% on YE Sep 13
Surf Coast1.2 million visitors
-15.9% on YE Sep 16+62.4% on YE Sep 13
DOMESTIC DAYTRIP TRAVELaverage annual growth or decline (AAG) for sub-regions
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 28
Source: NVS, YE Sep 17, TRA
-0.8%
1.9%
26.0%
19.0%
12.0% 12.9%
-5%
0%
5%
10%
15%
20%
25%
30%
Daytrips
Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast
Results in red are based on estimates below the data confidence intervals used by TEVE and are for INTERNAL USE ONLY
YE Sep 13 to YE Sep 17Glenelg
Ranked 4th for AAG in visitors.
Warrnambool
Ranked 3rd for AAG in visitors.
Moyne
Corangamite
Colac-Otway
Ranked 2nd for AAG in visitors.
Surf Coast
Ranked 1st for AAG in visitors.
Results not published for visitors.
-0.8% AAG.
+1.9% AAG.
Results not published for visitors.
+12.9% AAG.
+12.0% AAG.
DOMESTIC TRAVEL PREFERENCE
Australian residents aged 14 and over who wanted to take an overnight holiday or leisure trip
The data used is subject to sampling variability. Users are advised to consult data confidence tables contained in publications relevant to the HTS or otherwise available from RMR
before drawing any conclusions or inferences, or taking any action, based on the data.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 29
PREFERENCE TO VISITGreat Ocean Road*
Source: HTS, YE Sep 17, RMR
* as defined or interpreted by survey respondent.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 30
10.2% 10.8%12.0% 11.2% 10.7%
25.9% 25.9%
29.9%27.3% 27.4%
19.0%20.6%
23.4%20.9%
18.0%
6.1% 7.1% 6.9% 7.3% 6.8%9.0%
8.8%10.3% 7.5% 8.3%
0%
5%
10%
15%
20%
25%
30%
35%
YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17
% of residents Australia Melb Reg Vic NSW SA YE Sep 17Australians
10.7%-0.5% YE Sep 16
+0.5% YE Sep 13
Melburnians27.4%+0.1% YE Sep 16+1.5% YE Sep 13
Regional Victorians18.0%-2.9% YE Sep 16-1.0% YE Sep 13
NSW residents6.8%
-0.5% YE Sep 16+0.7% YE Sep 13
South Australians8.3%
+0.8% YE Sep 16-0.7% YE Sep 13
pts onpts on
pts onpts on
pts onpts on
pts onpts on
pts onpts on
NOTES
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 31
NVS & IVS DATA NOTES
Definitions -Domestic overnight trip = a trip involving a stay away from home for at least one night (but for no more than 12 months), at a place (in Australia) at least 40km from home.Domestic overnight visitor = an Australian resident, aged 15 and over, who had taken a domestic overnight trip.International overnight visitor = an international resident, aged 15 and over, who visited Australia (for a period of no more than 12 months) and stayed at least one night in the ‘destination’.Domestic daytrip = a round trip for a distance of at least 50km, of a duration of at least 4 hours but not involving a night away from home (same day travel as part of overnight travel is excluded, as is routine travel such as commuting between work/school and home).Domestic daytrip visitor = an Australian resident, aged 15 and over, who had taken a domestic daytrip.Great Ocean Road = the combined area of Glenelg, Warrnambool, Moyne, Corangamite, Colac-Otway, Surf Coast and Western tourism region nfd.Glenelg = SA2s of Glenelg and Portland.Warrnambool = SA2s of Warrnambool - North and Warrnambool - South.Moyne = SA2s of Moyne - East and Moyne - West.Corangamite = SA2s of Camperdown, Corangamite – North and Corangamite - South.Colac-Otway = SA2s of Colac, Colac region and Otway.Surf Coast = SA2s of Lorne – Anglesea, Torquay and Winchelsea.Melbourne TR = the Melbourne tourism region (TRA regional classification).Regional Victoria = all of Victoria, excl Melbourne TR.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 32
NVS & IVS DATA NOTES (CONT)
AbbreviationsGOR = Great Ocean Road.Mel TR = Melbourne TRNSW = New South WalesReg Vic = Regional Victoria.TEVE = Tourism, Events and Visitor Economy (in the Dept. of Economic Development, Jobs, Transport and Resources)YE = Year ended.
Sampling variabilityThe NVS and the IVS are sample surveys. The results are subject to sampling variability, and therefore may differ from figures that would have been obtained if a census had been used. Users are advised to consult the data confidence tables contained in publications relevant to the NVS and IVS or otherwise available from the TRA before drawing any conclusions or inferences, or taking any action, based on the data.
Data confidence intervalsAny NVS estimates below 50,000 for overnight visitors, 500,000 for nights and 150,000 for daytrips and any IVS estimates below 5,000 for visitors and 250,000 for nights are for INTERNAL USE ONLY.
Statistical significancePercentage change figures provided in this report do not necessarily represent statistically significant change.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 33
HTS DATA NOTES
DefinitionsGreat Ocean Road = ‘Great Ocean Road, Torquay, Lorne, Port Fairy, etc‘ as defined or interpreted by respondent.
AbbreviationsMelb = Melbourne.NSW = New South Wales.Reg Vic = Regional Victoria.SA = South Australia.YE = Year ended.
Sampling variabilityThe HTS is a sample survey. The results are subject to sampling variability, and therefore may differ from figures that would have been obtained if a census had been used. Users are advised to consult data confidence tables contained in publications relevant to the HTS or otherwise available from RMR before drawing any conclusions or inferences, or taking any action, based on the data.
Statistical significancePercentage change figures provided in this report do not necessarily represent statistically significant change.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 34
DISCLAIMER AND COPYRIGHT
DisclaimerThe information in this report is presented in good faith and on the basis that neither datainsights, nor its agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in the report.The NVS, IVS and HTS are sample surveys. As with all sample surveys, the results are subject to sampling variability, and therefore may differ from figures that would have been obtained if a census had been used. Users of the data are advised to consult data confidence tables contained in publications relevant to each survey or otherwise available from those organisations administrating or managing the surveys before drawing any conclusions or inferences, or taking any action, based on the data.
© Copyright This work is copyright. Apart from any use, as permitted under Copyright Act 1968, no part of this work may be reproduced, without written permission of datainsights or Great Ocean Road Regional Tourism.
Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 35