travel market research by expedia (aug 2013)
TRANSCRIPT
Researching+Des-na-ons+
Shopping+for+Air+Travel/Hotels+
Planning+Trip+Ac-vi-es+ During+Trip+
50%!Hotel/Accommoda-on!info!
56%+Hotel/Accommoda-on!info!
58%+Ac-vi-es!to!do!
37%!Weather/Climate!
informa-on!
40%+Pictures/Images!
56%+Airfare!
37%+Restaurant!
informa-on/reviews!
33%+Restaurant!
informa-on/reviews!
39%+Ac-vi-es!to!do!
34%+Reviews/Ra-ngs!from!
other!travelers!
36%+Hotel/Accommoda-on!
info!
28%+Ac-vi-es!to!do!
38%+=!Reviews/ra-ngs!from!!!!!!!!!other!travelers!!37%+=!Weather/Climate!Informa-on!!33%+=!History/Culture!of!the!des-na-on!!32%+E+Length!of!-me!to!des-na-on!!32%+E+Restaurant!informa-on/reviews!
28%+=!Length!of!-me!to!des-na-on!25%+=!Pictures/Images!20%+=!Weather/Climate!informa-on!
35%!=!Weather/Climate!informa-on!34%+=!Pictures/Images!33%!=!Reviews/Ra-ngs!from!other!travelers!
21%!=!Hotel!Accommoda-on!info!16%!=!Pictures/Images!!16%!=!Airfare!16%+=+Local!Transporta-on!
Researching+Des-na-ons+
Shopping+for+Air+Travel/Hotels+
Planning+Trip+Ac-vi-es+ During+Trip+
50%!Hotel/Accommoda-on!info!
56%+Hotel/Accommoda-on!info!
58%+Ac-vi-es!to!do!
37%!Weather/Climate!
informa-on!
40%+Pictures/Images!
56%+Airfare!
37%+Restaurant!
informa-on/reviews!
33%+Restaurant!
informa-on/reviews!
39%+Ac-vi-es!to!do!
34%+Reviews/Ra-ngs!from!
other!travelers!
36%+Hotel/Accommoda-on!
info!
28%+Ac-vi-es!to!do!
38%+=!Reviews/ra-ngs!from!!!!!!!!!other!travelers!!37%+=!Weather/Climate!Informa-on!!33%+=!History/Culture!of!the!des-na-on!!32%+E+Length!of!-me!to!des-na-on!!32%+E+Restaurant!informa-on/reviews!
28%+=!Length!of!-me!to!des-na-on!25%+E+Pictures/Images+20%+=!Weather/Climate!informa-on!
35%!=!Weather/Climate!informa-on!34%+E+Pictures/Images+33%!=!Reviews/Ra-ngs!from!other!travelers!
21%!=!Hotel!Accommoda-on!info!16%!=!Pictures/Images!!16%!=!Airfare!16%+=+Local!Transporta-on!
Researching+Des-na-ons+
Shopping+for+Air+Travel/Hotels+
Planning+Trip+Ac-vi-es+ During+Trip+
50%!Hotel/Accommoda-on!info!
56%+Hotel/Accommoda-on!info!
58%+Ac-vi-es!to!do!
37%!Weather/Climate!
informa-on!
40%+Pictures/Images!
56%+Airfare!
37%+Restaurant!
informa-on/reviews!
33%+Restaurant!
informa-on/reviews!
39%+Ac-vi-es!to!do!
34%+Reviews/Ra-ngs!from!
other!travelers!
36%+Hotel/Accommoda-on!
info!
28%+Ac-vi-es!to!do!
38%+=!Reviews/ra-ngs!from!!!!!!!!!other!travelers!!37%+=!Weather/Climate!Informa-on!!33%+=!History/Culture!of!the!des-na-on!!32%+E+Length!of!-me!to!des-na-on!!32%+E+Restaurant!informa-on/reviews!
28%+=!Length!of!-me!to!des-na-on!25%+=!Pictures/Images!20%+=!Weather/Climate!informa-on!
35%!=!Weather/Climate!informa-on!34%+=!Pictures/Images!33%!=!Reviews/Ra-ngs!from!other!travelers!
21%!=!Hotel!Accommoda-on!info!16%!=!Pictures/Images!!16%!=!Airfare!16%+=+Local!Transporta-on!
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