travel distribution_iets by lim lai hock
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Travel Distributions Indonesian E-Tourism Summit 2011
Lim Lai Hock Director, Online Segment and Solutions
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•+22% Sales conversion when you provide more payment options (Source: GlobalCollect)
•Different customer segments prefer different form of payments
•More familiar, more likely to complete sale
•More confidence in merchant, higher chance of closing sale
•PCI, Security, 3D, …
More options Easier for Customers More sales
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Common observations about travel merchants’ payment strategy …
Lack of or NO Strategy
Time Consuming Lots of Manual Tracking Longer Time to Revenue
Cash Flow Always Tight Resources Held Up
Back Office Accounting Big Headache
Multiple Bank Accts in Diff Markets Currency Exchange Losses
As Business Grow, Accounting & Operational Complexity Intensifies
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What are the benefits of social marketing?
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Most commonly used social marketing tool
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How much investment before you can expect result?
Helped close business Generated exposure for business
The sweet spot: +6 hours or more
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Mobile Internet + Smartphone is setting new records
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• Assimilating • Personal • Attached • Available • Social • Payment
The Mobile Story
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Year of the Showdown – iOS vs Android
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New travel apps are launched every other week
Mobilize your existing site or build a native app?
… as well as mobile-aware travel web sites
