Travel Demand Management for Business

Vinaya Bansal

Travel Demand Management (TDM)

TDM in lay-mans term are various measures to

Reduce travel demand Shift the timings of demandUse more efficient modes

Pull + Push

Continuous process and journey

Numbers suggests ……

By 2030 :

200 million people will be added to our cities Vehicles will grow 4 to 6 times to 400-600 million in India Urban Sprawl will increase so distances will become longerExisting urban infrastructure can not be increased indefinitely

2000 20300

50

100

150

200

250

300

350

400

450

55

425

Estimated Growth in Emissions from Urban Transport – 2000 to 2030

Mil

lio

n T

on

nes

CO

2e

+7.05% per year

Heart of Problem ……….

Weighs about 1.5 tons and used to carry 75 kg pay load !

Power of 100 horses to move at avg speed of 10-20 km/hr in city

Occupies 75% space of road but makes only 10 % people move!!

Image / Image Collage if requiredFor presentation

Car-centric Plan …..Is There a Need for Action?

Why Private Enterprises

40-50% of the total trips are work trips

Peak periods are at the start of office and end of the day

Employers can impact as it becomes a nodal points where people converge and diverge :

Common destinations and originKnown timings Frequency of tripsPredictability of trips

Why Private Enterprises If No Action is taken : Private Enterprises Suffer

Increased cost to companyProductivity lost : 2 hrs per day on road means 1 work week per month !Health of employeesCompetitive edge over other companies in other cities Compliance pressures from customersLiveability of CityAcquisition and retention of talentSituation deteriorates with time

What can be DoneLocalisation of solutions is must

Avoid

Employees staying near officeMixed use of office buildings – provide essential outlets apart from food courts Tele working - Work from home

Shift

Move from cars and 2 wheelers to NMT, PT and company mass transit SOV to HOV, carpoolingHigher car parking fees, preferential car parking Peak to non Peak hoursGuaranteed ride back home

What Actions can be TakenLocalisation of solutions is must

Image Caption

Improve

Promote higher efficiency vehicles Infrastructure and access within the campusDemanding better designs from builders

Benefits

City:

Air quality, congestions, road safety

Employer:

Productivity, Parking, overheads, focus on core business

Employee:

Work life balance, stress, cost, alternatives to travel, healthy living

Case StudyEvalueserve

City: Gurgaon

Employees: 1,800

Cab routes reduced from 350 to 23 since 2009

Metro users increased from zero to 40%

Time Saved by employee due to shift from cab to metro

Employees prefer living near office

VisionEMBARQ India Plans to Reach Out and Impact

Hundred Companies

Hundred Million Hrs/Yr

Million Employees

30% Reduction in GHG

1

We want to doTo accomplish the vision we plan to ….

Image Caption

Build peer learning platform

Develop benchmarks and indicators

Document best practices and publish case studies

Develop tools for Internal communication TDM Plannning Monitoring and Evaluation

GOLD

We Buy it, lock it and forget it !!

If you already own a Car Treat it like GOLD

Use it only on special occasions

THANK YOU!