transmit

T H E P O R T F O L I O O F T O D D Z I M M E R , M FA

T R A N S M I T

THIS BOOK AND EVERY PIXEL, PICA, AND POINT WITHIN IS FOR LIZ AND HENRY

T R A N S M I S S I O N S

TRANSMISSION No. 00 | Introduction 12

TRANSMISSION No. 01 | The Porpoise Song 16

TRANSMISSION No. 02 | The Future of Bicycles 30

TRANSMISSION No. 03 | Chance-Medley: The Punk Films of Alex Cox 42

TRANSMISSION No. 04 | Who Needs Twelve when You Got Seven? 62

TRANSMISSION No. 05 | Bigelow Tea Rebrand 76

TRANSMISSION No. 06 | Miracle Gro 86

TRANSMISSION No. 07 | Mad Dog Messa Rebrand 100

TRANSMISSION No. 08 | Master’s Thesis 108

8 T R A N S M I T | T H E P O R T F O L I O O F T O D D Z I M M E R , M FA

TRANSMISSION No. 00 | Sol LeWitt once said: Since art is a vehicle for the transmission of ideas

through form, the reproduction of the form only reinforces the concept. It is the idea that is being repro-

duced. Anyone who understands the work of art owns it. We all own the Mona Lisa. For the past year

I have gone around thinking how brilliant it is that I came up with a quote too—one that is equally

profound: Design is a vehicle for the transmission of ideas through form. So, even though I did sort of

come up with a witty quote that encapsulates the design found within these pages, it’s influenced by

someone else. I’m comfortable with that. I’m comfortable with that.

DESIGN IS A VEHICLE FOR THE TRANSMISSION OF IDEAS THROUGH FORM.

—Todd Zimmer

1 2 T R A N S M I T | T H E P O R T F O L I O O F T O D D Z I M M E R , M FA

TRANSMISSION No. 01 | “Porpoise Song (Theme from Head)” is a song written by Gerry Goffin

and Carole King and performed by pop/rock quartet The Monkees on their album Head. The song

was released as a single in 1968, and reached #62 on the Billboard Hot 100. The single version runs

over a minute longer than the album version. In the Monkees’ 1968 feature film Head, the song

appears at the beginning and the end of the production, when the group’s members jump from a

bridge as a means to permanently escape their lives. Solarization visual effects are used on screen

to mirror the psychedelic nature of the song’s lyrics. CLASS Type Experiments | INSTRUCTOR Stan

Zienka | PROJECT TITLE The Porpoise Song | DELIVERABLE 24 x 36 poster.



2 2 C L AS S | T Y P E E X P E R I M E N T S I N ST R U C TO R | S TA N Z I E N K A

T R A N S M I T | T H E P O R T F O L I O O F T O D D Z I M M E R , M FA



2 3S E M E ST E R | FA L L 2 0 1 0

T R A N S M I S S I O N N o . 0 1 | T H E P O R P O I S E S O N G

2 5S E M E ST E R | FA L L 2 0 1 0

T R A N S M I S S I O N N o . 0 1 | T H E P O R P O I S E S O N G


TRANSMISSION No. 02 | For most of my life, I have been enamored with bikes. At twelve I raced

BMX bikes and it was the only sport I was any good at; I was a solid placer for nearly four years. I loved

everything about the race and the bikes. I used to sleep near my bike — I would bring into my room

and keep it at the foot of my bed. This was an odd thing to do in the suburbs of New Jersey. I don’t

do that anymore. I still love bikes, but not that way. I just ride them. That’s how I do it today. Even as

the bikes and riders morph into a thing I no longer understand. CLASS Type Systems | INSTRUCTOR

Arvi Santos | PROJECT TITLE The Future of Bicycles | DELIVERABLE Book.

2 8 2 9C L AS S | T Y P E SYS T E M S I N ST R U C TO R | A R V I S A N T O S S E M E ST E R | S P R I N G 2 0 1 0

T R A N S M I T | T H E P O R T F O L I O O F T O D D Z I M M E R , M FA T R A N S M I S S I O N N o . 0 2 | T H E F U T U R E O F B I C Y C L E S


TRANSMISSION No. 03 | Since his early success with the roentgen-registering Repo Man in 1984

and that epic of the addled, Sid and Nancy two years later, Alex Cox has stuck to his guns, literally.

Each film is like a shoot-out with civilization. If Cox has a soft spot, it’s for cinema itself. His films

are shot through with sly references and signature send-offs. Resourceful and resilient, Alex Cox con-

tinues to apply his anarchic wit and stylistic subterfuge to micro-features that find an uneasy place

within commercial cinema. With over a dozen films behind him, Cox is still sure about one thing: the

revolution will not be monetized. CLASS Integrated Communications | INSTRUCTOR Marc English |

PROJECT TITLE Chance-Medley: The Punk Films of Alex Cox | DELIVERABLE Film Festival.

4 4 C L AS S | I N T E G R AT E D C O M M U N I C AT I O N S I N ST R U C TO R | M A R C E N G L I S H


4 5S E M E ST E R | S P R I N G 2 0 1 1

T R A N S M I S S I O N N o . 0 3 | C H A N C E - M E D L E Y : T H E P U N K F I L M S O F A L E X C O X

4 6 C L AS S | I N T E G R AT E D C O M M U N I C AT I O N S I N ST R U C TO R | M A R C E N G L I S H


4 7S E M E ST E R | S P R I N G 2 0 1 1

T R A N S M I S S I O N N o . 0 3 | C H A N C E - M E D L E Y : T H E P U N K F I L M S O F A L E X C O X

5 0 5 1C L AS S | I N T E G R AT E D C O M M U N I C AT I O N S I N ST R U C TO R | M A R C E N G L I S H S E M E ST E R | S P R I N G 2 0 1 1

T R A N S M I T | T H E P O R T F O L I O O F T O D D Z I M M E R , M FA T R A N S M I S S I O N N o . 0 3 | C H A N C E - M E D L E Y : T H E P U N K F I L M S O F A L E X C O X

5 2 5 3C L AS S | I N T E G R AT E D C O M M U N I C AT I O N S I N ST R U C TO R | M A R C E N G L I S H S E M E ST E R | S P R I N G 2 0 1 1

T R A N S M I T | T H E P O R T F O L I O O F T O D D Z I M M E R , M FA T R A N S M I S S I O N N o . 0 3 | C H A N C E - M E D L E Y : T H E P U N K F I L M S O F A L E X C O X


TRANSMISSION No. 04 | While I’m listening to records, the experience is much more than just

sitting there passively and not engaging. To me, records bring upon a very active experience. I listen

not just to the music, but to the snaps, the crackles, and the pops of the needle hitting a speck of dust

or a scratch in the groove. While I have my ears open, I also have my eyes open. I study the covers

and sleeves and admire the design, but also look and learn about the history of the record through its

creases and scuffs. I imagine the story of the record, and for those brief moments I am time traveling to

whichever era is being transmitted through the atmosphere. CLASS Type Experiments | INSTRUCTOR

Stan Zienka | PROJECT TITLE Who Needs Twelve When You Got Seven? | DELIVERABLE Book.

5 9S E M E ST E R | FA L L 2 0 1 0

T R A N S M I S S I O N N o . 0 4 | W H O N E E D S T W E LV E W H E N Y O U G O T S E V E N ?

6 1S E M E ST E R | FA L L 2 0 1 0

T R A N S M I S S I O N N o . 0 4 | W H O N E E D S T W E LV E W H E N Y O U G O T S E V E N ?


T R A N S M I T | T H E P O R T F O L I O O F T O D D Z I M M E R , M FA T R A N S M I S S I O N N o . 0 4 | W H O N E E D S T W E LV E W H E N Y O U G O T S E V E N ?


TRANSMISSION No. 05 | R.C. Bigelow, Inc, better known as the Bigelow Tea Company, is an

American tea company based in Fairfield, Connecticut. The company was founded by Ruth C. Bigelow

in the late 1940s, based on a recipe she marketed as “Constant Comment” tea. Bigelow is still a 100%

family-owned business that markets over 50 varieties of tea, including black, green and herbal teas,

all of which are still blended in Fairfield. They also own America’s only tea plantation, in Charleston,

South Carolina. Although still a privately held company, in 2009 their annual sales were reported to

be about $90 million. CLASS Package Design 2 | INSTRUCTOR Thomas McNulty | PROJECT TITLE

Bigelow Tea Rebrand | DELIVERABLE Tea Package.

7 2 C L AS S | PA C K A G I N G 2 I N ST R U C TO R | T H O M A S M C N U LT Y


7 3S E M E ST E R | FA L L 2 0 1 1

T R A N S M I S S I O N N o . 0 5 | B I G E L O W T E A R E B R A N D

74 C L AS S | PA C K A G I N G 2 I N ST R U C TO R | T H O M A S M C N U LT Y


7 5S E M E ST E R | FA L L 2 0 1 1


76 C L AS S | T Y P E E X P E R I M E N T S I N ST R U C TO R | S TA N Z I E N K A


7 7S E M E ST E R | FA L L 2 0 1 0


7 8 C L AS S | PA C K A G I N G 2 I N ST R U C TO R | T H O M A S M C N U LT Y


7 9S E M E ST E R | FA L L 2 0 1 1



TRANSMISSION No. 06 | Miracle-Gro will leverage local insights and its global authority to

provide consumers the best solutions to enjoy healthy lawns and gardens, as well as a pest-free envi-

ronment. We will be a responsible corporate citizen and provide our associates with unique growth

opportunities and a dynamic workplace. In return, we will be rewarded with continued profitable

growth that enhances our market position and shareholder value. The Miracle-Gro identity is a seal

of approval and a promise of quality. By following these guidelines, you reap the benefits of the

Miracle-Gro identity and contribute to its strength. CLASS Nature of Identity | INSTRUCTOR Gordon

Mortensen | PROJECT TITLE Miracle-Gro | DELIVERABLE Rebranding Campaign

8 4 8 5C L AS S | N AT U R E O F I D E N T I T I Y I N ST R U C TO R | G O R D O N M O R T E N S E N S E M E ST E R | FA L L 2 0 1 1

T R A N S M I T | T H E P O R T F O L I O O F T O D D Z I M M E R , M FA T R A N S M I S S I O N N o . 0 6 | M I R A C L E - G R O

9 2 C L AS S | N AT U R E O F I D E N T I T I Y I N ST R U C TO R | G O R D O N M O R T E N S E N


9 3S E M E ST E R | FA L L 2 0 1 1

T R A N S M I S S I O N N o . 0 6 | M I R A C L E - G R O


TRANSMISSION No. 07 | Extra-virgin olive oil is the first pressing of whole unblemished olives

done within a day of harvest. Once someone tries a real extra virgin — an adult or a child, anybody

with taste buds — they’ll never go back to the fake kind. It’s distinctive, complex, the freshest thing

you’ve ever eaten. It makes you realize how rotten the other stuff is, literally rotten. But there has to

be a first time. Somehow we have to get those first drops of real extra virgin oil into their mouths,

to break them free from the habituation to bad oil, and from the brainwashing of advertising. There

has to be some good oil left in the world for people to taste. CLASS Package Design 2 | INSTRUCTOR

Thomas McNulty | PROJECT TITLE Mad Dog Mesa Rebrand | DELIVERABLE Olive Oil Package.



(front) (back)(back) (front) (back) (front)

100% organic¤

cold-pressedü

estate grown

250 ml

extravirgin

olive oil

extravirgin

olive oilMad Dog Mesa is produced on a ranch in the Sierra

Foothills. We are open to the public on a reservation-only basis. To tour our farm, please call 530-842-8187 for more information.

our olives: In total, we have to date 3,200 olive trees on our property from which we make our extra virgin olive oil. We do not purchase olives from others to make our olive oil nor do we lease or rent existing olive groves in order to obtain olives. Our olives and olive oil are certified organic by the C.C.O.F.

our olive trees: The French varieties are: Aglandaou, Bouteillan,

Salonenque, Verdale de l'Herault,

Grossane, Cayon, Tanche, Picholine,

Columella, Cailletier, Rosee Du Mont

D'Or, Negrette,, Oliviere, Aglandaou Var

Criepam, Pardiguier, Brun, Rougette de

l'Ardeche, and Cayet Bleu. The Italian varieties are: Leccino, Frantoio, Morailo,

Coratina, and Pendolino. The Spanish variety is Manzanilla.

For more information, visit: www.MadDogMesa.com

100% organic¤

cold-pressedü

estate grown

250 ml

extravirgin

olive oil

extravirgin

olive oil Mad Dog Mesa is produced on a ranch in the Sierra












250 ml

mad dog

mesa

100%ORGANICCOLDPRESSEDESTATEGROWN

EXTRAVIRGINOLIVEOIL

Mad Dog Mesa is produced on a ranch in the Sierra











For more information, visit www.MadDogMesa.com



(back) (front) (back) (front) (back)(front)

Mad Dog Mesa is produced on a ranch in the Sierra












100% organic¤

cold-pressedü

estate grown

250 ml

extravirgin

olive oil

extravirgin

olive oil

100% organicÍ

cold-pressedÍ

estate grown

250 ml

extravirgin

olive oil

extravirgin

olive oil Mad Dog Mesa is produced on a ranch in the Sierra












OLIVE OIL

MADOGMESA.COMENJOY OLIVES // LIVE LONGER.

TO OUR DOG MESA!

MAD DOG MESA IS PRODUCED

ON A RANCH IN THE SIERRA

FOOTHILS. WE ARE OPEN TO

THE PUBLIC ON RESOVATION

BASIS ONLY. TO TOUR OUR FARM

AND MORE INFORMATION ABOUT

US AND OUR PRODUCTS.

PLEASE CALL: 530.842.8187

1 0 0 C L AS S | PA C K A G I N G 2 I N ST R U C TO R | T H O M A S M C N U LT Y


1 0 1S E M E ST E R | FA L L 2 0 1 1

T R A N S M I S S I O N N o . 0 7 | O L I V E O I L R E B R A N D

1 0 2 T R A N S M I T | T H E P O R T F O L I O O F T O D D Z I M M E R , M FA

THE WORD GARDEN COMES FROM THE OLD ENGLISH GEARD, MEANING A FENCE

OR ENCLOSURE, AND FROM GARTH, MEANING A YARD OR A PIECE OF ENCLOSED

GROUND. ENCLOSURE IS ESSENTIAL TO GARDENING... THIS RAISES FUNDAMENTAL

QUESTIONS, SUCH AS WHO IS DOING THE ENCLOSING, WHO OWNS THE LAND, AND

WHO IS BEING KEPT OUT.

— Martin Hoyles


TRANSMISSION No. 08 | Community gardens empower individuals, bond together stronger com-

munities, beautify local areas, produce nutritious food, and provide valuable recreational, spiritual,

and therapeutic opportunities. By growing food together, we as a society grow together, by restoring

in us our ancestral, historical, and spiritual roots in agriculture shared by people globally. We are all

descendants of farmers, growers, harvesters, and sowers. Sow the City is the name of my Master’s

Thesis that serves the community garden movement. These gardens offer a solution to many woes

of modern urban life. From the beautifying of neighborhoods to stimulating social interaction, from

organic food production to the conservation of resources. The benefits are plentiful and essential to

urban life. CLASS Thesis Development | INSTRUCTOR Phil Hamlett and Hunter Wimmer | PROJECT

TITLE Sow the City | DELIVERABLE Master’s Thesis.

1 0 6 C L AS S | T H E S I S D E V E L O P M E N T I N ST R U C TO R | P H I L H A M L E T T


1 0 7S E M E ST E R | S P R I N G 2 0 1 3

T R A N S M I S S I O N N o . 0 8 | S O W T H E C I T Y


al amenyfarm

fairviewcommunit y garden

longacre urbancommunit y gardenerie@6th

farm & garden

urban oasiscommunit y garden

phat beetscommunit y garden

SOW THE CITY APP | The mobile app provides users with an easy way to find community gardens within any state,

city, or zip code. If your city does not have a garden, the app will link to resources to get one in the ground and growing.

The easiest way to locate community gardens wherever you are. All of the information displayed within Sow the City is

freely available from various sources.

1 1 5S E M E ST E R | S P R I N G 2 0 1 3



SOW THE CITY WEBSITE | The website for Sow the City will open the lines of communication between gardens that

are current, and serve as a place to meet others interested in forming a new garden. There will be expert answers to

novice questions, advice on hosting meetings, and pointers on planning events in the garden. Also on the site is a vetted

directory of garden resources and a trustworthy garden grow calendar.

1 1 7S E M E ST E R | S P R I N G 2 0 1 3


FROM THE BOTTOM OF MY EVER LOVIN’ HEART I THANK | Liz and Henry, our famlies,

and our friends. I would like to thank Phil Hamlett, Mary Scott, Hunter Wimmer, and Thomas

McNulty of the School of Graphic Design for patience, guidance, and wisdom during my time here.

transmit

Documents

i s s i o n n o

i t t h e p o r t f

t h e p o r p o i s

i s s i o n stransmission

s t y p e e x p e r

i o o f t o d d z

e st e r fa

e n t s i n st r u c