Transmedia - The Now of Storytelling

Download Transmedia - The Now of Storytelling

Post on 15-Apr-2017

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  • TRANSMEDIATHE NOW OF STORYTELLING

  • WHAT IT TRANSMEDIA? Cross-platform Storytelling Social Media Marketing Social Media Games Alternate Reality Games Interactive movies Immersive plays Multi-media e-Books

  • DEFINITIONSAcademic: Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. - Henry Jenkins

    Commercial: A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms: Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms. - PGA, New Media Code of Credits

  • EXAMPLES INDEPENDENT: Pandemic 1.0 Zenith The Lost Children Phrenic The Blair Witch Project

    http://www.lanceweiler.com/work/case-study-pandemic/http://www.lanceweiler.com/work/case-study-pandemic/http://www.indiewire.com/article/toolkit_case_study_the_transmedia_conspiracy_of_vladan_nikolics_zenithhttp://www.indiewire.com/article/toolkit_case_study_the_transmedia_conspiracy_of_vladan_nikolics_zenithhttps://megamarkharris.wordpress.com/2014/01/19/the-lost-children-live-experience-filmgate-miami-2014/https://megamarkharris.wordpress.com/2014/01/19/the-lost-children-live-experience-filmgate-miami-2014/http://phrenicworld.com/http://phrenicworld.com/http://www.indiewire.com/article/watch-how-the-blair-witch-project-team-made-found-footage-go-viral-20141006http://www.indiewire.com/article/watch-how-the-blair-witch-project-team-made-found-footage-go-viral-20141006

  • EXAMPLES SOCIAL GOOD CAMPAIGNS: Priyas Shakti America 2049 Conspiracy for Good Collapsus The Harry Potter Alliance 18DaysInEgypt DoNotTrack

    http://www.priyashakti.com/http://www.priyashakti.com/https://apps.facebook.com/twentyfortynine/https://apps.facebook.com/twentyfortynine/http://www.conspiracyforgood.com/http://www.conspiracyforgood.com/http://www.collapsus.com/http://www.collapsus.com/http://thehpalliance.org/http://thehpalliance.org/http://beta.18daysinegypt.com/http://beta.18daysinegypt.com/https://donottrack-doc.com/en/episode/3https://donottrack-doc.com/en/episode/3

  • EXAMPLES BRANDVERTISING: Audi - Art of Heist Chipotle - The Scarecrow Coke - Unlock the 007 in You Infiniti - Deja View AT&T - Daybreak Intel & Toshibas - The Beauty Inside

    http://mckinney.com/work/clients/audi/art-of-the-h3isthttp://mckinney.com/work/clients/audi/art-of-the-h3isthttp://www.fastcocreate.com/3017371/chipotle-mows-down-big-agriculture-with-new-film-and-interactive-game?partner=rss#1http://www.fastcocreate.com/3017371/chipotle-mows-down-big-agriculture-with-new-film-and-interactive-game?partner=rss#1http://www.business2community.com/branding/coke-and-007-a-match-made-in-storytelling-heaven-0311900http://www.business2community.com/branding/coke-and-007-a-match-made-in-storytelling-heaven-0311900https://youtu.be/cIZUUpKzFF8https://youtu.be/cIZUUpKzFF8https://youtu.be/q6m-JB4Zpwghttps://youtu.be/q6m-JB4Zpwghttps://www.youtube.com/watch?t=80&v=qyMQIMeSCVYhttps://www.youtube.com/watch?t=80&v=qyMQIMeSCVY

  • EXAMPLES EDUCATION: Inanimate Alice TryLife Lizzie Bennet Diaries

    http://www.inanimatealice.com/http://www.inanimatealice.com/http://www.trylife.tv/http://www.trylife.tv/http://www.pemberleydigital.com/the-lizzie-bennet-diaries/http://www.pemberleydigital.com/the-lizzie-bennet-diaries/

  • EXAMPLES ENTERTAINMENT: The Hunger Games - Catching Fire Endgame - Ancient Societies The Lost Experience Halo 2 - I Love Bees The Dark Knight - Why So Serious Ex Machine - Ava Game of Thrones - World of Westeros Psych - Hashtag Killer

    http://christineweitbrecht.com/2013/10/transmedia-marketing-case-study-the-hunger-games-catching-fire/http://christineweitbrecht.com/2013/10/transmedia-marketing-case-study-the-hunger-games-catching-fire/http://www.ancientsocieties.com/http://www.ancientsocieties.com/https://www.youtube.com/watch?v=oXK8Cp9KjXEhttps://www.youtube.com/watch?v=oXK8Cp9KjXEhttp://www.42entertainment.com/work/ilovebeeshttp://www.42entertainment.com/work/ilovebeeshttp://www.42entertainment.com/work/whysoserioushttp://www.42entertainment.com/work/whysoserioushttp://www.adweek.com/adfreak/tinder-users-sxsw-are-falling-woman-shes-not-what-she-appears-163486http://www.adweek.com/adfreak/tinder-users-sxsw-are-falling-woman-shes-not-what-she-appears-163486https://vimeo.com/29285256https://vimeo.com/29285256http://tvline.com/2011/09/28/psych-hashtag-killer-mystery/http://tvline.com/2011/09/28/psych-hashtag-killer-mystery/

  • DISTRIBUTION Buzzfeed Studio Maker Studios Netflix Oculus Story Studio Wattpad

    http://variety.com/2014/digital/news/why-buzzfeed-is-launching-its-own-hollywood-studio-1201279821/http://variety.com/2014/digital/news/why-buzzfeed-is-launching-its-own-hollywood-studio-1201279821/http://www.makerstudios.com/http://www.makerstudios.com/http://www.marketplace.org/topics/tech/netflix-becomes-movie-studiohttp://www.marketplace.org/topics/tech/netflix-becomes-movie-studiohttps://www.oculus.com/storystudio/https://www.oculus.com/storystudio/https://www.wattpad.com/signuphttps://www.wattpad.com/signup

  • TECHNOLOGY

    Virtual Reality Augmented Reality Apps Wearables Interactive Screens Internet of Things

  • THANK YOU

    JEN BEGEAL jen@jlbhartmedia.com

    @jlbhart