Transmedia Storytelling for Filmmakers (2.0)

Download Transmedia Storytelling for Filmmakers (2.0)

Post on 19-Aug-2014



Entertainment & Humor

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New presentation on how filmmakers might approach transmedia storytelling and why it's important to them


<ul><li> Life is not measured by the number of breaths we take, but by the number of moments that take our breath away </li> <li> Taking the audience on an emotional journey beyond the movie A journey that goes from moment moment in someones life to </li> <li> Robert Pratten CEO &amp; Founder, Transmedia Storyteller Ltd </li> <li> The film business is dead. Long live filmmaking. </li> <li> The Internet and Mobile Revolution </li> <li> The audience has moved on </li> <li> Zack Braff Rob Thomas Spike Lee </li> <li> 24 </li> <li> Incit </li> <li> Good App Store Revenue Official site YouTube Poor piracy Poor Good Spread, Attention and Credibility </li> <li> DEVELOP IMPLEMENT MEASURE &amp; MONITOR </li> <li> 44 </li> <li> FEEL Gaming Role-playing Moral dilemmas, meaningful choices Role-play, provide building blocks Observing Exploring Reflection, consideration Exploring, discovering THINK DO What will the audience do? How will they be engaged? </li> <li> FEEL Gaming Psychophol experience Observing Role Playing Wastelander experience Tarot Cards Exploring Web Series THINK DO </li> <li> Producer (Jonathan Sothcott) Transmedia Producer (Robert Pratten) Graphic Design &amp; Branding (BTL Brands) Feature Script (Simon Cluett) Psychophol Wastelander Tarot Cards Web Series (Cassi) (Berta) (Tara) (Robert) </li> <li> </li> <li> Marketing budget = $0 Production budget = $500 Total Net Kindle Revenue (2011) = $1748 Total shipments on Kindle Jan 1st to Dec 31st 2011 = 972 (retail price at $2.94) Number of people connecting to Lauren Ortega on email = 83 = 9% of total sales Video views of Episode 1 (Jan 1st to Dec 31st 2011) = 4727 </li> <li> Nb: video views used as simple proxy for trend of social media activity. Wasnt the sole activity also included email, Twitter, Facebook etc. </li> <li> Tipping point </li> </ul>