Transmedia Storytelling: Connected and personalized

Download Transmedia Storytelling: Connected and personalized

Post on 07-May-2015

3.919 views

Category:

Business

0 download

Embed Size (px)

DESCRIPTION

This presentation argues that characters are the glue that allows audiences to connect with the story across platforms. Using our pervasive entertainment platform, Conducttr, audience activity allows behavioral segmentation to provide audience with personalized experiences. Not only does personalized experience create engagement, it also creates discussion because audience segments discussion and compare their experiences.

TRANSCRIPT

<ul><li>1.Connected, Personalized ExperiencesConectados, experincias personalizadas Forum Transmidia Saturday 10th 2011, Sao Paulo, Brazil Robert PrattenCEO &amp; Founder, Transmedia Storyteller Ltd @robprattenrobert@tstoryteller.com</li></ul> <p>2. Robert PrattenCEO &amp; Founder, Transmedia Storyteller Ltd 3. Today: Experience isnt connectedHoje: A experincia no est conectado TVWEB 4. Vision Persistent storyworld Connected: no more islands of entertainment Participatory Integrated social media marketing Integrated brand sponsorship Storyworld persistente Connected: no mais ilhas de entretenimentoparticipativa Integrada de marketing social media Patrocnio de marca integrada 5. Story-in-the-CloudNarrativa-na-Nuvem Characters live 24/7 in the cloud Personagem ao vivo 24 / 7 na nuvem 6. Characters connect experiencePersonagens se conectar a experincia.. with online...com em linha.. with mobile...com mveis..between episodes...entre os episdios 7. Integrated with Brand Sponsor Fan status Bonus content Brand rewards tatus do ventilador contedo bnus recompensas marcaTV Show Store check-insProduct trial programa de TV loja de check-in experimentao do produto 8. Behavioral segmentationSegmentao comportamentalFans of Show Fans of BrandOs fs doFs de Marcaprograma de TV Personalized experience experincia personalizada 9. Open storyworld Audience (consumer) free to explore on theirown terms time, manner, place. Multiple entry points Engagement/exploration Pblico (consumidor) livre para explorar em seusprprios termos - tempo, modo,lugar. Mltiplos pontos de entrada Engajamento / exploraon 10. Open storyworld : storyworld aberto Exposition exposio plot point ponto da trama character detail detalhes personagem fictcio 11. TV Series + Open StoryworldAUDIENCE-DRIVENPARTICIPATIONEPISODIC TV 12. Summary Persistent storyworld Connected: no more islands of entertainment Participatory Integrated social media marketing Integrated brand sponsorship Storyworld persistente Connected: no mais ilhas de entretenimentoparticipativa Integrada de marketing social media Patrocnio de marca integrada 13. The EndRobert Pratten robert@tstoryteller.com@robprattenUK: +44 207 193 4567USA: +1 415 287 4150 </p>