translating judaism presentation to brandeis v4

14
Translating Judaism for the Post-Digital Age Presentation on the Jewish Future Brandeis, 2008 Ariel Beery Co-Founder, PresenTense

Upload: arielbeery

Post on 12-Jan-2015

728 views

Category:

Business


4 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Translating Judaism Presentation To Brandeis v4

Translating Judaism for the Post-Digital Age

Presentation on the Jewish FutureBrandeis, 2008

Ariel BeeryCo-Founder, PresenTense

Page 2: Translating Judaism Presentation To Brandeis v4

Our Motivation

Why?In an age of unprecedented opportunities, and rare if any boundaries, every Jew in effect chooses to live a Jewish life – and there better be a good reason.

As young Jews raised fully integrated into our societies, we kept on coming back to one question:

Page 3: Translating Judaism Presentation To Brandeis v4

Radically New Context

Youth knows only the empowered Jew; the victim, powerless Galut self-image is a thing of the past – and messages of alarm do not work for this generation

Digital social networks and global opportunities lead to erosion of local identity

Creation of a Jewish Homeland raises existential questions about Judaism as a whole

Page 4: Translating Judaism Presentation To Brandeis v4

Post-Digital Blessings

Post-Digital Blessings

Creative Economy = unparalleled growth in nearly every sector

Since Industrial Age models do not speak to new generation, empowered entrepreneurs are creating not only their own projects, but their own project-generating capacity (ROI, Bikkurim, Reboot, Joshua Venture)

New generation is made up of prosumers seeking participation and co-creation

Unparalleled popularity of social networking platforms proves importance of community to post-digital generation

Global communication generates globe-spanning communities

Page 5: Translating Judaism Presentation To Brandeis v4

Key Challenges

Key Challenges

Attention economy pulls young entrepreneurs in various directions

Culture clash when Institutions modeled after industrial age organizations meet youth interested in co-creation and open-source culture

Enormous resources – human, intellectual and financial – are drawn away from a Jewish organizational world that seems closed and is not “hackable”

Jewish community’s highly-developed capacity is not being brought to full potential due to change in paradigm – hurting the younger generation as much as that generation now in power

Page 6: Translating Judaism Presentation To Brandeis v4

How to think Post-Digital

Keys to Post-Digital Win

•Focus on Value and enable Creativity in a Jewish Context: to act in the Image of the Creator is to be Creators ourselves

•Invest in opportunities to bridge the old and new: the richness of tradition with the new vehicles for the future

•Create an information-age platform to enable each and every Jew to grow their unique spark of holy creativity so that we can realize our collective potential as the Jewish People

•Value results from an interaction between person and product, but must be bounded by clear statements of core purpose

Tikkun Olam through Yetzirat Ha’Adam

Page 7: Translating Judaism Presentation To Brandeis v4

Platform

Platform according to pmarca: “a system that can be programmed and therefore customized by outside developers -- users -- and in that way, adapted to countless needs and niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate.”

=

Not an organization an organizing framework.

We need a Platform

Page 8: Translating Judaism Presentation To Brandeis v4

New York

London

Singapore

Buenos Aires

Paris

Bombay

Jerusalem

Moscow

Our vision: A network of creative spaces sharing value, so the whole is more than the sum of its parts

Macro: Organizing Framework

This network enriches current institutions and connects them worldwide

Page 9: Translating Judaism Presentation To Brandeis v4

Community Space

Creative Space

Resident Space

Micro: Node Structure Gathering creative sparks =

lighting the Eternal Fire

Each node radiates new energy to its host community

Page 10: Translating Judaism Presentation To Brandeis v4

18 Fellows from around the world, 12 Projects

4 Projects come to proof-of-concept in 5 months

Proto-Node in Jerusalem for 6 Week Period

Summer 2007 Institute

Proof of Concept

Space + Network + Enabling = Creativity

Page 11: Translating Judaism Presentation To Brandeis v4

Came with: Talented rap skills and an idea for Bible raps

Developed this: A Bible Rap curriculum that can affect youth on a national scale

Matt Bar

Came with: Successful local model for engagement, Challah4HungerGained this: Paradigm for decentralized activism, and acquisition by more established organization

Eli Winkelman

Came with: An idea for a trip to Israel and a passion for the Jewish StateDeveloped this: An impressive proof-of-concept leading to acquisition offers and investment opportunities

Avi Bass

Some Projects Launched

Page 12: Translating Judaism Presentation To Brandeis v4

Grassroots events in cities across the world

Arts, culture and discussion fomented

Global network of volunteers developing shared vision

PresenTense Magazine

Proof of Concept, cont.

Page 13: Translating Judaism Presentation To Brandeis v4

•Don’t provide the answer, provide the space to question and resources for others to answer

•Focus on value – and enable others to co-create

•Enable risk-taking for start-up ventures

•Learn from established organizations, and work to spread knowledge acquired

•Be the platform

•Encourage hacks

What We’ve Learned

Page 14: Translating Judaism Presentation To Brandeis v4

To bring the next age

The PresenTense Big Idea: Translate Judaism’s value into an Information-Age structure

Realize the collective potential of the global Jewish People through fostering creativity

In three words: Network for Creativity