transitions to industry
DESCRIPTION
Introduction Transitions to Industry event sponsored by San Diego Postdoctoral Training Consortium, given by Mary Canady Nov. 14th 2009.TRANSCRIPT
Introduction to San Diego Biotech
http://sdbn.org/transition
Nov 14th, 2009 Transitions to Industry Event
Who am I?
Scientist at heartWent to the ‘dark side,’ MarketingLoves to connect & helpWants to change the worldLoves to be interrupted
HybritechSan Diego’s first BiotechFounded in 1978DiagnosticsHybritech ‘alumni’ founded
Ligand, Dura, Gensia, Neurocrine Biosciences, Immune Response Corp., Viagene, Gen-Probe, Nanogen and Genoptix, 175 total
SD Region home to ~500 companiesAcademic centers ‘fuel’ growthCONNECT, Biocom, SDBN, other orgs serve
San Diego BiotechArea Products Customers Examples No. in SD
County*Life Sciences Research
Tools & Services
Research Scientists Invitrogen, Millipore
278
Medical Device, Diagnostics
Point of Care Tools or Tests
Clinical Researchers BioSite 74
Biotech/Ag Biofuels, Food & Consumer Products or Additives
Investors/Partners, Consumers
Sapphire Energy, Verenium
53**
Biotech/Pharma Therapeutics Investors/Partners, Consumers
Amylin, Intellikine
133
*Data from Biocom’s Product Database**Additional data provided by CleanTECH San Diego
Life Sciences
Products: Research Tools & ServicesProduct Cycle: 1-2 yrRegulated? NoCustomers: Research ScientistsExample: Invitrogen# in San Diego: 278Pay: $Stability: ++
Medical Device, Diagnostics
Products: Point of Care Tools or TestsProduct Cycle: 2-4 yrRegulated? YesCustomers: Clinical ResearchersExample: BioSite# in San Diego: 74Pay: $$Stability: ++
Biotech/AgProducts: Biofuels, Food & Consumer Products or AdditivesProduct Cycle: 2-8 yrsRegulated? YesCustomers: Investors/Partners, ConsumersExample: Sapphire Energy, Verenium# in San Diego: 53Pay: $$Stability: ++
Biotech/Pharma
Products: TherapeuticsProduct Cycle: 5-10 yrsRegulated? YesCustomers: Investors/Partners, ConsumersExample: Trius# in San Diego: 133Pay: $$$Stability: +
Where is Biotech?
New Yo
rk
San Fr
ancis
co, C
A
San Dieg
o & Lo
s Ange
les
Boston, M
A
San Dieg
o
Wash
ington, D
C
Raleigh
-Durh
am
Seatt
le, W
A0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Numbers calculated from LinkedIn users classified as Biotech, Pharma, Nanotech, Medical DeviceActual numbers may be as much as 2XTotal Globally: 1.7M US: 1M
Trends
Funding/Partnerships going to later-stage companiesDecrease in funding: more pressure to apply scienceTrend towards more outsourcing—not all overseasGreen tech seems promising, long term impact unclearSD Biotech IPO last week: Trius Therapeutics
It’s All About the Product
What will the product be?How will we make it?How will we meet legal & regulatory guidelines?How will we meet quality standards?How will we sell it?How will we support it?
What will the product be?
Marketing*, Business Development*, R&D*, Patent Agent*
Successful companies make unique products that customers need
Market ResearchCompetitive AnalysisTechnology/Intellectual Property Analysis
Skills requiredCommunication, analysis
Your edgeKnowledge of latest science
How will we make it?
R&D, Project Management, QA/QC*
Turning an idea into a stable product
Skills requiredTeamwork
Your edgeKnowledge of latest toolsDevelopment of ‘products’ during research
How will we meet legal & regulatory guidelines?
Regulatory Affairs*, LegalSet up internal guidelinesCommunicate with external organizations such as FDA
Skills requiredAttention to detailCommunication
Your edge(Likely need to work up to these positions)
How will we meet quality standards?
QA/QC*Set up framework & policiesTest products
Skills requiredAttention to detail
Your edgeDevising reproducible experimental protocols
How will we sell it?
Marketing*, Sales*, Technical Writing*
Communicating value
Skills requiredCreativityDistilling
Your edgeNetwork/rapport with scientists
How will we support it?
Technical Service, Application Specialist*, Technical Writing*
Help customers use products
Skills requiredTechnical knowledge of products & research area
Your edgeFamiliarity with research area or products
What’s Your Career Gene?
R&D is one of many optionsOther avenues may afford more flexibilityLook to other interests, proclivities
How Did I End Up Here?
1990-2000: Grad school, PostdocProtein Structures, VisualizationsConnecting scientists sociallyDeveloped Lab website
2000-2007: Invitrogen, EMD, small biotech
Fell in love with MarketingDeveloped web-based tools for scientists
2008: Founded Comprendia, SDBNFull Story: http://bit.ly/39Y6We
MaryFounder, Comprendia/SDBN, Marketing/Business DevelopmentAverage Day
Blog about interesting biotech news or researchHelp biotech clients develop strategies & tactics for growthLearn from social media network & interact
Greatest satisfaction: Connecting people/ideasGreatest asset: I love my job.
KarinDirector of Regulatory Affairs, BiositeAverage Day
Research of diagnostic products on market—how did they fare with FDA?Meetings with project teams, making sure they’re gathering the correct data for FDALearning about patient or doctor issues with products and deciding what actions to take
Greatest satisfaction: Using her background in science and marketing to bring new products to marketGreatest asset: Very stable, sought after niche
SteveDrug Discovery Specialist, Millipore, SalesAverage Day
Meet with drug discovery senior directors
Understand their problemsFind ways to help
Team meetings
Greatest satisfaction: Helping scientistsGreatest asset: understanding of drug discovery, great network
AmySr. Science Marketing Writer, IlluminaAverage Day
Writing projects: surveying literature and other materials to develop engaging, relevant marketing contentProject Meetings, e.g.:
Product teamsCorporate/Marketing Strategy
Communicating & collecting information
Greatest satisfaction: Explaining cool, complex technologiesGreatest asset: ‘I am good at what I do, and it’s fun’
How Can I Compete?
NetworkOnline & f2fEspecially with coworkers
OnlineLinkedIn
Online resumeConnect to othersJoin groups
Link to me!
Take an Active Role
Learn from othersSocial Media is a perfect tool
BlogTweet
You can start on the SDBN Blog!
http://sdbn.org/iwannablog
ResourcesItem LInk
Social Media for Scientists Pt. 1 http://sdbn.org/sdsms
Social Media for Scientists Pt. 2 http://sdbn.org/sms
SDBN Calendar http://sdbn.org/calendar
SDBN Jobs http://sdbn.org/jobs
Xconomy http://xconomy.com