transitions online new media essentials prague
DESCRIPTION
An updated presentation by Guardian blogs editor Kevin Anderson about the possibilities for social media and journalism.TRANSCRIPT
Wrapping Content in a Community
Transforming mass media into social media
Social media growth versus traditional media
Social media growth versus traditional media
Social media growth versus traditional media
Social media growth versus traditional media
Social media faux pax
Social media faux pax
Mass media focuses on celebrity not engagement
Social media faux pax
Mass media focuses on celebrity not engagement
Mass media doesn’t know the difference between ‘provocative’ and ‘thought provoking’
Social media faux pax
Mass media focuses on celebrity not engagement
Mass media doesn’t know the difference between ‘provocative’ and ‘thought provoking’
Mass media focuses on building a network of free labour instead of relationships
‘Giving a voice to the already voiced’
‘Giving a voice to the already voiced’
Looking for an argument?
Looking for an argument?
If you build a boxing ring, people are going to fight.
Tom Steinberg, MySociety.org
Connection, not just ‘crowd-sourcing’
Connection, not just ‘crowd-sourcing’
The old model
Publisher
Content
Audience
Creates
Reacts
The New Model
User engagement cycle
Casual(Just stopping by)
Connected(Signing up and engaging in light
interaction)
Committed(Signing in because of personal benefit and engaging in heavy interaction)
Catalyst(Identifying as Guardian Readers, telling other people, linking to or
blogging about us…)
User engagement cycle
Casual(Just stopping by)
Connected(Signing up and engaging in light
interaction)
Committed(Signing in because of personal benefit and engaging in heavy interaction)
Catalyst(Identifying as Guardian Readers, telling other people, linking to or
blogging about us…)
User engagement cycle
Casual(Just stopping by)
Connected(Signing up and engaging in light
interaction)
Committed(Signing in because of personal benefit and engaging in heavy interaction)
Catalyst(Identifying as Guardian Readers, telling other people, linking to or
blogging about us…)
User engagement cycle
Casual(Just stopping by)
Connected(Signing up and engaging in light
interaction)
Committed(Signing in because of personal benefit and engaging in heavy interaction)
Catalyst(Identifying as Guardian Readers, telling other people, linking to or
blogging about us…)
User engagement cycle
Casual(Just stopping by)
Connected(Signing up and engaging in light
interaction)
Committed(Signing in because of personal benefit and engaging in heavy interaction)
Catalyst(Identifying as Guardian Readers, telling other people, linking to or
blogging about us…)
Beyond social networking
Beyond social networking
CasualBookmarking
TaggingAdding to GroupAttention Data
Beyond social networking
CasualBookmarking
TaggingAdding to GroupAttention Data
ConnectedCommenting
RatingVoting
Endorsing
Beyond social networking
CasualBookmarking
TaggingAdding to GroupAttention Data
ConnectedCommenting
RatingVoting
Endorsing
CommittedUGC
SoulmatesTools for Content & Users
Social Site SkillsProfiles
Beyond social networking
CasualBookmarking
TaggingAdding to GroupAttention Data
ConnectedCommenting
RatingVoting
Endorsing
CommittedUGC
SoulmatesTools for Content & Users
Social Site SkillsProfiles
CatalystNetworking tools
Blogging toolsNetworked journalism
Beyond social networking
CasualBookmarking
TaggingAdding to GroupAttention Data
ConnectedCommenting
RatingVoting
Endorsing
CommittedUGC
SoulmatesTools for Content & Users
Social Site SkillsProfiles
CatalystNetworking tools
Blogging toolsNetworked journalism
Attention&
Reputation
Social media editorial strategies
Social media editorial strategies
Open up and have a conversation with your audience
Social media editorial strategies
Open up and have a conversation with your audience
Blogging tools and new forms of journalism
Social media editorial strategies
Open up and have a conversation with your audience
Blogging tools and new forms of journalism
Involve the audience in meaningful ways
Social media editorial strategies
Open up and have a conversation with your audience
Blogging tools and new forms of journalism
Involve the audience in meaningful ways
Tap into the wisdom in the crowds
‘Wrapping content in a community’
Open up to your audience
Open up to your audience
New York Times, Live Journal and Press Freedom
Editorial creativity
Go to the conversation
Go to the conversation
Blogging technology and new forms of journalism
Visualising News
Visualising News
Wisdom in the crowds
Wisdom in the crowds
Podcasting live fleeing a Cat 5
Podcasting live fleeing a Cat 5
Real voices
Real voices
Egyptian police brutality exposed
Supporters promote you
What’s stopping you?
How many psychiatrists does it take to change a light bulb?
One...but the light bulb has to want to change
With thanks to ...Flickr photos Some Rights Reserved
the main (boxing) by dickuhne
an idea (the light bulb) by aloshbennet
massive change by 416style
From icanhascheezburger.com
leef I alonze by Brad
