Transit One Coalition Meeting Rockledge City Hall Chambers

1600 Huntington Lane, Rockledge, FL July 19, 2016, 3:30 PM – 5:00 PM

AGENDA

1. Welcome, Venetta Valdengo, Chairman

2. Approval of April Meeting Minutes – Venetta Valdengo,

3. Update on Space Coast Area Transit – Jim Liesenfelt

4. New Website and Facebook page/Transit Summit 2017 – Wendy Ellis

5. Bike Share Presentation – Courtney Reynolds, reThink /FDOT D5

6. Other Business

Minutes pending approval

TransitOneUpdateJuly19,2015

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FixedRouteRidership

FixedRouteRidershipSpaceCoastAreaTransit

FixedRoute FY'15 FY'16 Change

October14 231965 October15 207814 -10.41% November 166851 November 181424 8.73% December 199166 December 191563 -3.82% January15 200615 January16 173872 -13.33% February 199960 February 191014 -4.47% March 204360 March 196190 -4.00% April 196531 April 186136 -5.29% May 185794 May 184598 -0.64% June 193299 June 0 0 July 201640 July 0 0 August 203393 August 0 0 September 190923 September 0 0 TOTAL 2,374,498 2016 TODATE 1,512,610

2015 PERIOD 1,585,243

CHANGETODATE -4.58%

BudgetProposal•  AddiWonalFundingProposedinCountyBudget

•  TwoaddiWonalparatransitshiZsfundedinFY2016-2017budget

FixedRoute TypeofServiceIncrease Addi?onalHoursperweek

Route1(TitusvilletoMelbourne)

Reduceheadwaysfrom120minutesto60minutesonSaturday

20

Route1(TitusvilletoMelbourne)

Extendweekdayhourstoallowforatransferat7PMattheVieraGovernmentCenter

20

Route5(Titusville/Mims) AddSaturdayService 10Route7(Rockledge/Viera) AddSaturdayService 10Route8(WestCocoa) AddonehourperweekdayandSaturday

service10

BusShelters•  WestMelbournebuilt,IwishIhadpictures.

•  PalmBaydelivered

•  EngineeringtostartinTitusville

•  Rockledge!!!

NewBusesArrivinginSeptember

•  Fivenew“big”buses

In Partnership with Courtyard by Marriott, Cocoa Beach

Event Overview Brevard County, Space Coast Area Transit, reThink/FDOT District 5 Regional Commuter Assistance Program, and Transit One, are launching the 4th annual Resolve to reThink Your Commute Day on January 27, 2017. The first three years of the event featured partnerships with CareerSource Brevard, Eastern Florida State College, and FLORIDA TODAY. The host for 2017 is the Courtyard by Marriott, Cocoa Beach.

The daylong event kicks off with The Business of Transit Summit, beginning with a full breakfast buffet mix-and-mingle sponsored by the Space Coast Office of Tourism. In 2016, over 125 dignitaries attended The Business of Transit Summit hosted by FLORIDA TODAY and moderated by Executive Editor Bob Gabordi. A proposal is pending with News 13 to be the 2017 media partner/moderator. Invited guests include community leaders, elected officials, regional and statewide transit officials, media, and notable transit-friendly businesses.

The Business of Transit Summit 2017 will focus on The Positive Impact of Transit On Tourism. Topics will include the following:

• Accomplishments of Transit One • How transit impacts tourism • Employer/employee transit tax incentives • Rideshare programs for hospitality industry employees • A tentative announcement of a pilot Bike Sharing program in Cocoa Beach

At the close of The Business of Transit Summit, attendees will board commuter vans (used in the Commuter Vanpool Program) to attend a complimentary luncheon sponsored by Clear Channel Outdoor and Space Coast Advertising. Upon return to the host location, participants will receive a goodie bag.

Additional reThink Your Commute Day events taking place may include early morning “Meet & Greet” events at Brevard County Park & Ride lots and free roundtrip bus fare for Brevard County residents and tourists who download a ticket on RideSCAT.com.

For additional information, contact one of these Event Coordinators: Courtney Reynolds, reThink Program Manager, 321-439-2781, Courtney@reThinkYourCommute.com, or Wendy Ellis, President, Space Coast Advertising, 321-480-3783, Wendy@SpaceCoastAd.com.

Bike Share: Best PracticesJuly 19, 2016

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Presentation Goals� Define bike sharing

� Outline steps to plan and implement bike sharing programs

� Review best practices of successful bike sharing programs

� Describe metrics for monitoring and evaluating program success

� Provide a baseline documentation of existing bike share programs in the United States

Today’s Goals

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Introduction� Definitions/Distinctions� Benefits

Three Steps� Planning� Implementation� Program Evaluation

Case Studies� Boulder B-Cycle� Capital Bikeshare

Presentation Outline

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Bike Sharing Across the U.S.A.

“Non-motorized, point-to-point transportation for short distance trips (0.5 – 3 miles)”

Differs from traditional bicycle rental services:� Short-term, one-way use rather than daily/weekly rentals

� Bicycle can be returned to any number of unstaffed bike sharing stations, including the original station

� Rental transaction is fully automated with no need for on-site staff

� User is no longer responsible for the bicycle when the trip is finished, minimizing user liability

Integrated with other transit options

Bike Share Defined

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Bike sharing helps:� Complement transit with first and last

mile connections� Make biking accessible� Enable spontaneous trips

Bike sharing can:� Decrease use of single-occupant-vehicle

(SOV) trips � Increase use of transit* � Reduce traffic congestion� Reduce use of fossil fuels� Reduce pressure on parking supply

Why bike sharing?

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Preliminary questions:1. Is a bike share program appropriate for my jurisdiction?

2. What will the goals of the bike share be?

3. What will be the initial service area? Where will bike stations be placed?

4. How will the program be funded and operated?

5. Can the program be integrated with other transportation services?

6. What is the time frame for roll out, and what are options for future phases?

7. What are other local transportation issues, services, and policies that could support or hinder success of the program?

Step 1: Planning

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Implemented in areas of high density:� Population

� Employment

� Colleges/Universities

� Retail/commercial activity

� Biking infrastructure

� Recreation destinations

� Available transit

Selecting a Service Area

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Many cities develop “heat maps” to help determine initial service areas.

“Most existing U.S. systems include a range of 3.5 to 5 bike share stations per square mile of service area”

“Bike share stations should be placed at approximately ½ mile from each other”

Station Density & Siting

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Juice Bikes kiosk and bike locations in Downtown Orlando

One-Sided 11’ Docking Station

Station Design

10Double-Sided 11’ Docking Station

Selecting a Business Model

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Option 1: Jurisdiction Owned and Managed� Funding from Federal/state/local grants, sponsors, Federal transportation

program funding (i.e. Congestion Mitigation and Air Quality Improvement), and bike share revenues

� Private contractor handles membership management, customer service, marketing, bicycle redistribution, data management, and maintenance of stations and bicycles

Benefits� Greater control over permitting

process, station locations� Profits to fund program

improvements and expansion� Independent contractor accepts

liability, limiting jurisdiction’s exposure

Shortcomings � Difficult to secure funding� Buy America provisions and NEPA

regulations� Legal restrictions to advertising

(local codes)

Jurisdiction Owned: Capital Bikeshare, DC

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Selecting a Business Model

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Option #2: Non-Profit Owned and Managed� Non-profit organization manages operations and service� May receive start up funding and some funding for operations from local and

State governments, and/or from the local jurisdiction, but is ultimately responsible for fundraising

Benefits� Government relief from financial

liability � Experienced in fundraising� Less red tape

Shortcomings � Spend large proportion of time

fundraising, which may slow down implementation or expansion

Non-Profit: B-Cycle & Nice Ride

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Boulder B-Cycle, Colorado Nice Ride, Minneapolis/St. Paul

Selecting a Business Model

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Option #3: For-Profit Business� Private company provides, owns and operates the service� Government involvement limited to planning station sitings, design and

permitting� May be required to provide a percentage of profits to jurisdiction (10-25% in

some examples)� Sell advertising space to generate extra revenue� Very successful model in European programs

Benefits� For-profit business responsible for

financing program� Capital may be assembled and

deployed more quickly

Shortcomings � Expansion limited to profitability� Limited government oversight might

reduce jurisdiction’s ability to ensure program meets certain accessibility and equity goals

For-Profit: Citi Bike, Miami Beach

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Public Funding Sources

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Membership and Usage Fees: Coast Bike Share, Tampa

Customer Fees

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Equity and Accessibility

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How do we make bike share a safe, affordable and desired solution for all?� Equitable pricing tactics: Single Trip Fare

� Washington, D.C Capital Bikeshare

9 Transit-oriented

9 Least-expensive fare option of the “buffet model” of pricing in North America

9 Risk of losing higher fares of 24-hour membership fee structure

Equipment Selection

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Considerations:� Service hours and operating

season

� Program marketing and sustainability

� Considering safety and liability

� Redistributions of bicycles

� Theft and vandalism

Step 2: Implementation

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Determine:� Needs of local community

� Costs of extended hours

� Travel habits and patterns of users

Operating Hours by Business Model:� Non-Profit: 5 a.m. – midnight, customer service 9 a.m. – 5 p.m.

� For-Profit: 24/7, customer service 8 a.m. – 6 p.m.

� Jurisdiction: 24/7 for both

Service Hours and Operating Season

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Program Marketing and Sustainability Planning

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� Begin marketing early

� A grand “grand opening”

� Partnerships with local bike shops and organizations

� Identifiable branding

� Social media presence

� Local bike tours

Safety and Liability

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Most bike share programs have reported low crash rates. Why?� Heavier bikes with robust tires and

low gearing

� Low step-over height for easier balance

� Drum breaks

� Integrated flashing lights

Safety and Liability

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Additional Measures:� Encourage helmet use and offer

helmet rentals

� Install bike paths, lanes and other infrastructure

� Offer bike safety training

Neither Full Nor Empty� Written in Capital Bikeshare’s contract:

9 “During any day, no station has all empty docks or all full docks for more than three hours, between the hours of 6 a.m. and 12 a.m. (midnight); and for more than six hours between the hours of 12 a.m. (midnight) and 6 a.m.”

Track Rider Usage

Redistribution of Bicycles

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Redistribution Methods

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Theft and Vandalism

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Low rates of theft and vandalism in U.S. bike share programs� Highly secure, built-in locking

mechanisms

� Heavy bikes with non-transferrable, unique parts

� Branding, color, and bike make easy to identify

� When lost, GPS trackers enable bikes to be easily located

Assessment considerations:1. Is the program self-sustaining?

2. Has it helped make bicycling more visible?

3. Has it helped promote healthy living?

4. To what extent has the program provided connections for underserved communities?

5. What does the ridership data reveal?

Step 3: Evaluation

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Points to assess:� Usage: total number of trips, duration, distance

� Station: capacity, frequency of use

� Membership: new/renewed, duration, cancellation rates

� Impact: carbon offset, miles traveled, calories burned, economic activity near stations

Tracking Data

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Boulder B-Cycle� Established in 2011 with 75 bikes

and 12 stations

� Currently 300 bikes and 40 stations/kiosks with approximately 1,600 members

� From 2014 to 2015, annual rides doubled from 43,000 to 84,000

� Still operating at “below-capacity”

� Annual members ride on weekdays, ride relatively short distances and return bikes quickly

Case Studies

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� Daily & monthly pass members ride on weekends, ride longer distances

� Student semester pass riders ride later in the evening, ride relatively short distances

Capital Bikeshare, Arlington County, Virginia� FY 2015 analysis documented a 63% operating cost recovery; 51%

total cost recovery, lower than previous year� Factors affecting the decrease

9 Weather extremes (cold and rain)9 Increased traffic at stations (up by 21%), but not an equal

increase in new annual members (up by 14%)9 Station sponsorship revenue decreased by 37%9 Management & marketing costs increased by 83% (additional

staffing to expand service from 919 docks to 1,110 docks)

Case Studies

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REVENUES $890,000 – User fees $64,000 – Sponsorships $954,000 TOTAL REVENUE

EXPENSES $1,524,000 – O&M $339,000 – Management & Marketing $1,864,000 TOTAL EXPENSES

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Bike Sharing Across Florida

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Bike Sharing in Lakeland

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Bike Sharing in Lakeland

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Bike Sharing in Lakeland

Questions?

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reThinkYourCommute.com866-610-RIDE (7433)info@reThinkYourCommute.com