transforming your resumebeyondnetworking-stl.org/downloads/resume_or_cv.pdf · linkedin profile...
TRANSCRIPT
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Transforming your Resume © Copyright 2017. All rights reserved. The content of this publication is the copyrighted work of Wiser U, LLC. The reproduction and/or distribution of this publication, including any of its parts, is strictly prohibited.
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With Kathy Bernard
• Career Coach • Resume Writer • Creator of the WiserU Career System
Invite me to connect on LinkedIn: Kathy Bernard, St. Louis, MO [email protected]
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Today’s Purposes:
1) Determine: Use a CV or resume
2) Develop a targeted resume, modified for every opening
3) Learn what’s wrong with most resumes
4) Play up strengths/fix weaknesses
5) Handle wrong/no experience
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CV or Resume?
Curriculum Vitae = “Course of life”
• Full record of academic/work history
• Same CV every time. Only cover letter changes
Resume = “Summary”
• Covers relevant highlights of work/education
• Relays why you’re the best for the job
• Modify it for each opening
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CVs
• Full academic background (degrees, research, awards, achievements, publications, presentations, patents, grants, fellowships, associations, affiliations, memberships, licenses, classes, professional development, teaching/work experience)
• Put most important/relevant categories first
• Length: Varies
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Resumes
• Education and relevant professional experience for last 10-15 years
• Headline and summary emphasizing why you are the best person for the job, relevant skills accomplishments, and achievements
• Length: 1-2 pages.
• Remove early, irrelevant experience
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CVs AND Resumes
• Name and contact info (city/state, phone number, email address, and LinkedIn profile address).
• Education, skills, experience, and achievements (in detail for CVs, briefly in your resume).
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General Tips – CVs or Resume:
• Research examples for your field.
• Don’t include your salary history.
• For resumes, start sentences with action verbs. Keep entries short (preferably one line each). Don’t use “I”.
• For CVs, use full sentences.
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Resume problems:
1) Wrong format
2) Generic
3) Don’t play up why you’re uniquely qualified
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I love creativity, but . . .
• With online applications, creativity can kill
• Improperly formatted resumes go unread
• Keywords and qualifications are king
• Be creative in other ways
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What’s wrong: • PDF format,
2 columns
• Hard-to-read type
• No quantifiable results
• Objective is about her, not the company
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What’s wrong:
• PDF format • Multi- columns • Artsy • Old fashioned
feel • Dense copy • Lines
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What’s wrong:
• PDF format, multiple columns
• Artsy for arts sake
• No duties or accomplishments
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What’s wrong:
• PDF format, multiple columns
• Way too busy • No duties
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1. Black text on white paper
2. Use only standard bullet or hyphen
Keep it simple
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2-page resumes are widely accepted
• Don’t limit your experience to 1 page!
• Use extra space to:
o Establish your brand
o Emphasize your skills
o Add duties/accomplishments
o Increase type size
o Add white space
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Chronological or capabilities
resume?
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Capability/functional resume?
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86% prefer chronological
• See accomplishments at a particular company
• See gaps and whether you are progressing or digressing
• Relates better online
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• GOOD: Word 97-2003
• BEST: Plain text
• NOT RECOMMENDED: pdf, Excel, jpeg, or Word 2007 or newer (some companies can’t open .docx)
Saving your document
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• Create in Word; save as Plain Text
• Use fixed width font like Courier
Plain text formatting
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Plain text quirks
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Highly
formatted
resume
• Only for interviews or applying offline
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Resume tips
from top to bottom
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Resume formatting
• 1” border to prevent text cut off
• 1 to 2 pages
• 1 font
• Use standard fonts: Arial, Helvetica, Times New Roman or Calibri to be readable on ATS
• 11 pt. or larger body copy
• Double space between sections
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More formatting tips
• Limit italics and underlining
• No lines, boxes, shading, graphics, tables, or columns
• Make email and web links live
• Type “First Name Last Name, page #” at the top of all pages beyond page 1
• Don’t add a header or footer
• Limit indents
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Add bold section headers
• CAREER HIGHLIGHTS
• SKILLS SUMMARY
• PROFICIENCIES
• EXPERIENCE
• EDUCATION/TRAINING
• AWARDS/ACTIVITIES (Optional)
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Contact information section
• Name
o Certification / degree abbreviations
• Address
o Local/national
• Cell number
• Email address
• LinkedIn address
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Use headline NOT an objective
OBJECTIVE: To positively contribute in a creative advertising trajectory. SAD BUT TRUE: Companies don’t care what you want. They want to know what you can do for them.
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Headline: Match the job
Proven Human Resources Manager with Extensive Global Corporate
Recruiting and Compliance Experience
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Include career highlights
• Spit back main job requirements
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Include a skills summary
• List keywords from job description in alphabetical order
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List proficiencies
• Add category header: PROFICIENCIES (Alphabetical)
• List computer and tech skills
• List Microsoft Office Suite, including Access, Excel, Outlook, etc.
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Add certifications / licenses
• Double space under PROFICIENCIES listing
Certifications
• Project Management Certification (PMP), Current
• Accreditation in Public Relations (APR), Current
Licenses
• Life Accident & Health Insurance Agent License, Current
• FINRA 7, 63 and 66, Current
• AAMS® Designation, Current
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Feature your experience
• Most recent job first
• 1st line: Company name, city/state and starting/ending date (to the far right)
• 2nd line: Company description (in italic)
• 3rd line: Job title (bolded)
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Educate readers about companies
What did the company do?
Enterprise Rent-A-Car The world’s largest rental car company. LHM Global nonprofit with a $20 million budget and 33 world offices.
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List duties in order of importance
• Explain why duties mattered
• Try to keep duties to one line each
• Weed out irrelevant tasks
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Match the job description
• Match job requirements
• Use keywords from the job description
• Add quantifiable results
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Learn keywords
• Test resume against job description on Wordle.net
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Example that needs works
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Play up experience
Weak: “I helped edit magazine articles.”
Strong: “Managed award-winning editorial content for Blank magazine, the flagship publication of XYZ Corp.”
Both statements are true. The second one says it with power
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Use power verbs
• Start with power verb: “Led the successful implementation of…”
• Don’t use “I”.
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Use power verbs
Type “resume power words” into Google
Or, try www.betterjobsfaster.org
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Leadership keywords
Accomplished
Built
Business
Created
Decisive
Develop
Directed
Experienced
Implemented
Launched
Led
Leveraged
Managed
Oversaw
Proven
Results
Strategic
Transformed
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Accountant keywords
• Tax accounting
• Reconciliations
• Accounts Receivable/Accounts Payable
• General ledger
• Profit or loss statements
• CPA, MBA
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Use quantifiable statements
• Increased sales or donations by $XX / XX%
• Secured $XX cost savings by …
• Trained XX employees in a new program, which resulted in a XX% increase in sales
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No quantifiable statements?
Consider part you played to bring about results
“Was part of a team that brought about $120,000 in savings by implementing…”
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Break up text into bullet points
Long paragraphs are hard to read Better - Real Estate Solutions Architect - Led technology integration of 14 companies into one - Integrated offerings between business major units - Developed proposals, due diligence reports, and ROI estimates - Bundled B2B/B2C internet services, increasing sales by 225%
while saving 38% over previous processes
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Use degree AND abbreviation FORMAT:
MBA – Master of Business Administration, University of Notre Dame, South Bend, IN BS – Bachelor of Science – Biology, University of Texas, Austin, TX
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Include courses
• Relevant college classes
• Training/courses after college
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Wrong degree or no degree?
• Include classes, seminars, training courses
• Play up proficiencies
• Take a college class. Say, “Working toward XX degree.”
• Consider (honestly) saying proficiencies / experience equivalent to an Associates degree in …”
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What else?
• Have network vouch for you
• Have a flawless resume and cover letter
• Focus on companies willing to hire you
• Include samples
• Consider leaving education off
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Include awards/activities
• List awards and honors
• Volunteer involvement, particularly field related
–If very active, shorten list to most relevant
• Don’t list personal information
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Omit “References” line
• Drop the line or add a page of references
References
Available upon request.
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Determine best references
• Have 4+ references; at least 2 a business reference
• Ask influential people in your target field, industry or company
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Ask! Don’t assume
• Remind them of your relationship
• Bring them up to date
• Frame request to give them an out: "Would you be comfortable serving as a reference for me during my job search?”
• Never pressure a reluctant reference Seek an alternate instead
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Ask for this information:
• Name (and nickname)
• Job title
• Company / school name and address
• Phone number
• Email address
• Relationship to you
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Prepare your references
• Email them:
– Job description
– Bullet points about job qualifications
– Resume
– Company representative’s contact information
• Follow up by phone
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Example:
Del Schwinke
Director of Retail Advertising
Geile-Leon Marketing Communications
130 S. Bemiston Ave.
Clayton, MO 63105
Adjust Advertising Professor, Washington University
(Volunteer) President of the Advertising Club of St. Louis (AAF)
(W) 123-456-7890 (C) 098-765-4321
Relationship: Long-term colleagues on the Advertising Club of Saint Louis board.
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In conclusion … WORK
your resume to rise to the top!
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Do so by …
• Being prepared for online applications
• Branding yourself as a perfect match
• Being flawless in grammar, punctuation and consistency
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Be careful!
• Proof every time
• Check dates, titles, etc.
• Run spell check
• Have someone read your materials
• Improve your grammar / punctuation
www.grammar-quizzes.com
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Attach documents!
• Attach resume when you type the word “attached” as in …
“Please find my resume attached.”
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Resume / LinkedIn profile =
Be consistent
• Update LinkedIn profile when you update resume
• Make sure numbers agree
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Sounds simple, but …
Many job seekers use the same ineffectual resume again and again …
… and NEVER land a well-paying
job that they love.
![Page 69: Transforming your Resumebeyondnetworking-stl.org/downloads/Resume_or_CV.pdf · LinkedIn profile address). •Education, skills, experience, and achievements (in detail for CVs, briefly](https://reader036.vdocuments.mx/reader036/viewer/2022070810/5f08bf4b7e708231d4238664/html5/thumbnails/69.jpg)
That doesn’t have to happen
to you!
![Page 70: Transforming your Resumebeyondnetworking-stl.org/downloads/Resume_or_CV.pdf · LinkedIn profile address). •Education, skills, experience, and achievements (in detail for CVs, briefly](https://reader036.vdocuments.mx/reader036/viewer/2022070810/5f08bf4b7e708231d4238664/html5/thumbnails/70.jpg)
WiserU will train you to get
what you want
WiserUCareerSystem.com
![Page 71: Transforming your Resumebeyondnetworking-stl.org/downloads/Resume_or_CV.pdf · LinkedIn profile address). •Education, skills, experience, and achievements (in detail for CVs, briefly](https://reader036.vdocuments.mx/reader036/viewer/2022070810/5f08bf4b7e708231d4238664/html5/thumbnails/71.jpg)
We’ll train you in the most
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Special resources including a career action
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![Page 72: Transforming your Resumebeyondnetworking-stl.org/downloads/Resume_or_CV.pdf · LinkedIn profile address). •Education, skills, experience, and achievements (in detail for CVs, briefly](https://reader036.vdocuments.mx/reader036/viewer/2022070810/5f08bf4b7e708231d4238664/html5/thumbnails/72.jpg)
View intro videos … wiseru.com/career-system/
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![Page 73: Transforming your Resumebeyondnetworking-stl.org/downloads/Resume_or_CV.pdf · LinkedIn profile address). •Education, skills, experience, and achievements (in detail for CVs, briefly](https://reader036.vdocuments.mx/reader036/viewer/2022070810/5f08bf4b7e708231d4238664/html5/thumbnails/73.jpg)
WiserU also provides individual …
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