transforming your professional brand · 10x more messages. 5 add examples of your work • upload...
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![Page 1: Transforming Your Professional Brand · 10x More messages. 5 Add Examples of Your Work • Upload photos, presentations, and videos • Give a dynamic, visually ... passion for what](https://reader033.vdocuments.mx/reader033/viewer/2022050209/5f5c1e2ed95e853e8158a64b/html5/thumbnails/1.jpg)
Transforming Your Professional Brand
#Belonging #RockYourProfile
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Our MissionConnect the world’s professionals to make
them more productive and successful
AB
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AB
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ED
IN
Thought
Leadership
Building a Powerful
Network
Establish
Your Profile
Keep
Learning
Realize Your Earning Potential
Use LinkedIn to build a brand and realize your potential
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Build Your Professional Brand on LinkedIn
Your step-by-step guide to telling
your story.
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Online Presence is Key!
78%
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OF
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AL B
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of professionals first search
online for information on a new
colleague or prospective hire.
Curate your online brand.
Source: Landit
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Why Is Building Your Professional Brand Relevant?• Positions you for success as you shape your career identity
• Can yield better opportunities and career success
• Identifies your niche in today's ever-changing job market
• Shows how your values align with your actions
• Creates a platform to uplift colleagues as well
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1
Add a Photo
Members with a photo get
up to:
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PR
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9x
More
connection
requests
21x
More
profile
views
36x
More
messages
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2
Add Your Industry
• More than 300,000 people
search by industry on
LinkedIn every week
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9x
More profile views than
those without industry
information
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3
Draft a Compelling
Summary
• Focus on career
accomplishments,
aspirations, and strengths
• 40 words or more
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4
Detail Your Work
Experience
Members with up-to-date
positions receive up to:
BU
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5x
More
connection
requests
8x
More
profile
views
10x
More
messages
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5
Add Examples of
Your Work
• Upload photos,
presentations, and videos
• Give a dynamic, visually
appealing representation of
your professional story
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6
Add Skills and Get
Endorsed
• Add at least 5 skills (soft
skills & technical skills)
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27x
More likely to be found by
recruiters via search than
members with less than 5 skills
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Thought Leadership
Share your insights on important
industry conversations or unique
passions.
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Why Is This Relevant?
• Establishes your expertise and
reinforces your value
• Tells your colleagues and your
network what you are working on
• Invites collaboration and collective
learning with others
• Sharing your thoughts and
knowledge on industry trends keeps
you visible
TH
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HIP
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What Should I Write?
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Unique
insights &
perspectivesBreaking
views
Trends
Timely
topics
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Getting started….
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HIP
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Building a Powerful Network
Stay top of mind with your
connections for that next
opportunity.
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Why Is This Relevant?• 70-80% of jobs are not published
• Building a win-win ecosystem of relationships is critical to success
• Your ability to unlock the knowledge assets of your network is part of your value
• Being a connector is powerful
BU
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Keep Learning
Demonstrate aptitude and
passion for what matters most to
you.
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Developing Your Continuous Learning Plan
KE
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Volunteer for
projects that
interest you and
align with your
career vision
Seek advice and
feedback from
sponsors/mentors
to ensure you’re
on the mark
Ask your boss to
consider you for a
high-visibility
project or one in
your chosen field
of study
Identify what
learning is
needed to reach
your desired role
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Advance Your CareerSchedule time to pursue relevant courses online at LinkedIn Learning
or in-person at your local institution
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Realize Your Earning Potential
Accessing LinkedIn’s Salary App
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Why Is This Relevant?
• 44% of workers who are
satisfied, ask for and get the
salary that they requested
• 75% of people who ask for a
raise, get a raise
• 31% of women report that they
were uncomfortable with salary
negotiations
• Negotiating without
undervaluing yourself is an
important career management
skill
RE
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LinkedIn Salary
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Go Deeper
More resources to stay on top of
our game….
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SourcesLinkedIn
• Diversity, Inclusion & Belonging
• Corporate Communications
• LinkedIn Publishing/Caroline Fairchild
• LinkedIn Learning
Research and External Partners
• Stanford University– Center for the Advancement of Women’s Leadership
• Landit.com
• ABI
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