transforming business with video · the collaboration opportunity winning together as the market...

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Ben Vella

Transforming Business with Video

Regional Manager Sales ASEAN

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

The Future of Video


What is Collaboration?[1]

[ ][3]


The Collaboration OpportunityWinning Together as the Market Transitions

Sources: Datamonitor, Gartner, IDC, InStat, Synergy, Wainhouse

IPT

$10B

UC

$27B

Collaboration

$38B

Collaboration

+Virtualization

$45B

Partner Services

$100B

TelePresence

35% YOY Growth

2014

$8.8B

Telepresence

is Coming.

Are you ready

for it?

TelePresence

APAC Represents

30%

$2.7B

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5Cisco Confidential 5© 2010 Cisco and/or its affiliates. All rights reserved.

Technology

Trigger

Peak of

Inflated

Expectations

Trough of

DisillusionmentSlope of Enlightenment

Plateau of

Productivity

Rich Media/

Live Streaming

Video TelePresence

August 2011

2011 Hype Cycle


Business Disruption

New Business

Network Impact

Architecture

Virtualized Transactions

eCommerce

50% of Internet traffic after 5 yrs

Service Oriented Architecture

Virtualized Services

eHealth, eEducation, financial

services, etc.

90% of Internet traffic after 3 yrs*

Medianet


People Centric Collaboration

7%

38%

55%


Market Share LeadershipEnterprise Voice TelePresence and Video Total Web Conferencing

Source: Synergy, 2011 Source: Wainhouse, 2011 Source: Frost & Sullivan, 2011

Avaya

NEC

Siemens

Alcatel-Lucent

Aastra

Other

Other

Citrix

Online

MSFT

Adobe

Intercall

Polycom

Other

Source: Tern Systems, 2011 Source: Intellicom Analytics, 2011 Source: Frost & Sullivan, 2010 Source: Gartner, 2010

CISCO

34%CISCO

39%

CISCO

52%


Where to Begin?

The Road to Pervasive Video & Collaboration


The Road to Successful Deployment

Select the right applications that support your business strategy

Pilot programs within key departments

Implement usage and adoption programs

Make video pervasive

Build the case through demonstrated ROI


• Improving access to remote experts

• Shortening time to market

• Improving problem resolution

• Enhancing teleworking capability

• Enriching employee work life balance

• Accelerating the sales cycle

• Shortening organisational change process (M&A Cycle)

• Improve partner / supplier performance

• Increase Public sector project cost savings

• Leverage interoperability and network effect

• Increase video communication compliance

• Reduce crisis management response time

Select the right applications that support your business strategy


Build the case through demonstrated ROI / NPV

Build the Financial

Case

Travel savings generate only 30% of Video

Savings

Pervasive Video can provide a sustainable competitive advantage

Productivity gains can permanently change the way an organisation

operates


2 weeks to resolve issues – down from two months (Oil & Gas)

3 times the average success rate to treat stroke patients (Health Care)

50% reduction in repair time (Manufacturing)

$604,000 savings on travel in one month (Finance)

Pilot programs within key departments


• Interoperability

• Intercompany

• WebEx

• New experiences

• Doing more, better

• Low TCO

• Standards based

• Investment protection

• Scalability

• One button to push

• Continuous presence

• Intuitive controls

• Integrated scheduling

• Ad hoc flexibility

• Natural communication

• High definition

• Face-to-face, in person experience

• Low latency

• Wideband audio

SimplicityQuality Reliability Collaboration

Implement usage and adoption programs


Pervasive Video

Initial Solutions Broad Adoption Business Solutions

Hig

hLow

Video Business

Process

Misson Critical

Travel Reduction

Prove the technology

Dolla

rs

< 20 Rooms <50 Rooms >100 Rooms

Revenue Generation

Remote Expert

Training

Cisco user base85% 11% 4%

Personal


Vodafone


Deploying the Next Generationof Collaboration


Cisco Medianet Architecture A Key Differentiator

Security

Managem

ent

Media and Collaboration Services

Media transformation

Session control Policy

Content Management

Switching Routing Wireless

Content Distribution NetworkingOptical Cable

MEDIANET© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

Network Infrastructure

VideoDevices/Applications

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Collaboration Systems Architecture and BenefitsCore deployment today

Video

Enabled

Voice

Desktop

Client

Mobile Client

Personal

Multi

purpose

Immersive

Call & Session Control

UCM

Added Functionality

IP Telephony

• Voicemail

• Directories

UC support

• Jabber desktop client

• CUWL licensing

TelePresence

• Session control

• Device registration

• OBTP support

CUP

• Presence


Collaboration Systems Architecture and BenefitsMultisite

Video

Enabled

Voice

Desktop

Client

Mobile Client

Personal

Multi

purpose

Immersive


UCM

Added Functionality

MCUs

• Ad hoc conference

• Multiway from VCS registered

devices

• Scheduled via TMS

• Multi-vendor interop

TelePresence Server

• Active Presence

• Muti-screen system interoperability

• Mixed environments (transcode)

CTMS

• Voice switched

• TIP based systems

TP Multipoint

MCUs, CTMS


Collaboration Systems Architecture and BenefitsEnhanced Video Functionality

Video

Enabled

Voice

Desktop

Client

Mobile Client

Personal

Multi

purpose

Immersive


UCM

Added Functionality

VCS Control

• Enables Expressway / firewall

traversal

• Enables Conductor

• Support for H323 and legacy devices

• TMS based

Management/provisioning

• Encryption for all TelePresence

endpoints

• IPV6 support

• Movi Support

• Multiway support

• OBTP support for C/EX series

devices w/ TMS

• Integration point for non-Cisco PBXs

Video Services

VCS


UCM

TP Multipoint

MCU, CTMS

TP Server


Collaboration Systems Architecture and BenefitsEnhanced Video Functionality

Video

Enabled

Voice

Desktop

Client

Mobile Client

Personal

Multi

purpose

Immersive


UCM

Added Functionality

Expressway

• Enterprise edge to WebEx, Callway,

Remote worker

Conductor

• MCU pooling

• Rendezvous accounts

• MCU scalability & redundancy

• TP Server and future CTMS supportVideo Services

VCS

Expressway

Conductor


UCM

Video MCUsConsumer

B2B

Callway & Free

Movi

B2B/Remote

Worker

TP to WebEx

SMB

MCUs, CTMS

TP Server


Collaboration Systems Architecture and BenefitsCapture, Transform, Share

Video

Enabled

Voice

Desktop

Client

Mobile Client

Personal

Multi

purpose

Immersive


UCM

Added Functionality

Digital Signage (DMS)

• Leverage displays for signage when

not in a call

Capture – TCS

• Studio recording mode or in call

capture

• Capture video and content

Transform – MXE 3500

• Content creation work flow definition

• Post production – trailers, bumpers,

overlays, speech to text

Media Analysis – Pulse

• Advanced analysis – speaker

recognition and tagging

Video Services

VCS

Expressway

Conductor


UCM

Video MCUs

Media Transformation

DMS

MXE/TCS

SNS

Pulse

Consumer

B2B

Callway & Free

Movi

B2B/Remote

Worker

TP to WebEx

SMB

MCUs, CTMS

TP Server


Collaboration Systems Architecture and BenefitsSocial Applications

Video

Enabled

Voice

Desktop

Client

Mobile Client

Personal

Multi

purpose

Immersive


UCM

Added Functionality

Show and Share

• Enterprise media content portal

• Rate, comment

Quad

• Enterpise Social Portal

Social Miner

• Consumer social software analysis

for the enterprise

Video Services

VCS

Expressway

Conductor


UCM

Video MCUs

Media Transformation

B2B

B2B/Remote

Worker

TP to WebEx

Social Applications

Callway & Free

Movi

ConsumerSMB

DMS

MXE

TCS

Pulse

Show and Share Social MinerQuad

Management and Diagnostics – TMS and PCM

MCUs, CTMS

TP Server


Call to Action

1 Think about the multiple use cases and identify where you are

2 Do a medianet assessment to migrate your architecture

3 Develop a comprehensive video architecture

4 Transform your business with video

BusinessMeetings

Training/E-Learning

Safety & Security

CorporateEvents

TIME

3

2

1

EFFICIENCY

LEGACY

NOW

NEXT

LEADING

VISIONARY5

4

medianet 1.0 medianet 2.0 medianet 3.0


Futurama


Next GenerationTelepresence. AreYou Ready?


Thank you.Thank you.

transforming business with video · the collaboration opportunity winning together as the market...

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