transformative technologies in ip careers in the …...transformative technologies in ip careers in...
TRANSCRIPT
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Transformative technologies in IP careers in the future.
Times of constant reinvention for a new era of exponential changes
Divertimento in three actsProf. Manuel DESANTES REAL
University of AlicanteAlicante, EUIPO September 27th, 2019
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Confessions of an old man
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Careful, my dears …
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Careful, my dears …
Things don’t last for ever !!!
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First act: crisis and change, tools for rethinking
paradigms
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2008 European Cup
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2010 World Cup
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2012 European Cup
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2014 World Cup
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2016 European Cup
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2018 World Cup
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First lesson: Crisis movefrom cyclic to systemic
What does it mean?
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Better learn how to sail profitting the wind
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... de esta manera
... de esta manera
33/8
21/8
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... de esta manera
22/8
To be avoided,
vaya
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Second lesson: everything changesvery quickly around us !!!
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Manuel Desantes
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Manuel Desantes
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Manuel Desantes
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Manuel Desantes
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Manuel Desantes
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Manuel Desantes
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Todo a nuestro alrededor está cambiando … muy
rápidamente
Manuel Desantes
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Manuel Desantes
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Second Act
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Second Act: change is not linear / aritmethical any more: and this has
consequences
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Second Act: change is not linear / aritmethical any more: and this has
consequences
BE AWARE: CHANGE BECOMES EXPONENTIAL
BE AWARE: CHANGE BECOMES STRUCTURALLY EXPONENTIAL
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From arithmetical/linear to exponential.
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From linear to exponential. The seven data generation exponential steps
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• Step 1: 1987: Human generated data: Data generated by humans for humans
• Step 2: 2007: Human generated data: Data generated through the interaction between humans
• Step 3: 2010: Human generated data: Data generated through devices
• Step 4: 2015: Devices generate data without humans: Internet of Things (IoT)
• Step 5: 2019: Data is generated directly by machines without intervention of human beings (Artificial Intelligence, AI)
• Step 6: 2021: Massive arrival of 5G
• Step 7: ????: Quantics
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From arithmetical/linear to exponential. The seven data
generation exponential steps
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From arithmetical/linear to exponential.
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• 2-4-6-8-10-12-14-16-18-20
• 2-4-8-16-32-64-128-256-512-1024
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What the hell is happening?
Era of changes … or change of era?
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My thesis is …
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Transformative technologies in IP careers in the future.
Times of constant reinvention for a new era of exponential changes
Divertimento in three actsProf. Manuel DESANTES REAL
University of AlicanteAlicante, EUIPO September 27th, 2019
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What the hell is happening?
Era of changes … or change of era?
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Third Act
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Third Act
Ttransformativetechnologies and Horizon
5.0. The scenarios.
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New technologies hybridized and fully interconnected
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New technologies hybridized and fully interconnected
1. Robotics
2. Augmentedreality
3. Virtual reality
4. 3D Printing
5. Digital Mock-up (maquetasdigitales)
6. Artificial intelligence (machine learning, deep learning)
7. Radio-frequency identification (RFID)
8. Cobotics: interface between human brain science and robotics
9. Blockchain
10. Contactless, bluetooth
11. Digital
Biotechnology
12. Bioengineering
13. Biometrics
14. Nanotechnology
15. Wearable technologies
16. Genomics
17. High performance batteries
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SCENARIOS FOR THE FUTURE
1. Déjà vu? A bit of the same
2. Evolution?
3. Distorsion?
4. Reinvention?57
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Scenario 1: Déjà vu?
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El futuro
O esconder la cabeza en la arena ….
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Scenario 2: Evolution
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Scenario 3: Disruption
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Scenario 4: Reinvention
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71/8
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El futuro
O esconder la cabeza en la arena ….
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“The only relevant issue about the future is not whether something will happen or not, but rather
what would we do in the case that it would happen”
(Arie de Geus)
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How transformative technologiesare going to change …?
• The work of IP offices
• The access to technology and to data/information/knowledge
• The IP legislative decision process
• The work of IP professionals
• The different aspects of the IP system (ie. concept of inventor, inventive step, creator, trade secret ...)
• The world of enforcement
• The IP education
• The one fits all concept (coming from the XIX century) into a one fits all does not fit at all concept
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Conclusion
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Elements to consider when reflecting about IP Horizon 5.0: all elements of society are
affected
Intellectual Property:
A system created to serve a society … which does not existanymore !!!
A bit of the same? Really? Let’s discuss it !!!
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