transformations in the academic market - ziyad marar

Los Angeles | London | New DelhiSingapore | Washington DC

Ziyad Marar, Global Publishing Director, SAGE

@ZiyadMarar

FutureBook Conference 2012Transformations in the academic market


Technology critical to success


Learning environments and engaging students with technology


Digital

Increase faculty

productivity

Improve learning outcome

s

Reduce costs

Save time

Print

Expectations of digital are high


What does this mean for textbooks?


SAGE’s response – Two case studies

● Case Study 1 – Bundling online products with interactive eTextbooks

● Case Study 2 – Digitally enhancing a new edition – Field: Discovering Statistics


State Stats/College collaboration

+


State Stats/College collaboration

● Pilot program to pair State Stats with three 2013 titles● State Stats-specific exercises in interactive eBooks or

on companion sites● Direct links into data sets, topic areas, and

visualizations● Students purchasing new copies of books get

semester long access to State Stats


How the new edition was developed to meet changing student needs

Field Discovering Statics Using IBM SPSS 4e


Uses engaging examples and an eclectic cast of characters

making the teaching of statistics through the use of SPSS

compelling and accessible

to even the

most anxious of students.


How did SAGE decide what to do to support the new edition?

● Talked to lecturers and students● Analysed our competitors● Reviewed the book● Conducted online surveys● Utilised commissioned market research


What is the new edition coming with?

● A companion website● SAGEMobileStudy● WebAssign


DSUS: Online features● 300 pages of additional material● 300 pages of answers

• Labcoat Leni tasks• Smart Alex tasks

● PowerPoint Slides● Glossary● Data Files (now 132 of them)● MCQs

• TestbankVLE Cartridges• Psychology & other disciplines• Self-assessment

● Webcasts


Webcasts: μ-Tube

Oditi’s Lantern


Webcasts

● What are webcasts?• Videos on the web• Currently 24 videos (about 13 hours)

● Content• Full lectures (50 minutes)• SPSS tutorials (various lengths)• Concept explanations


Which of the following types of device do you own currently or intend to purchase over the next 12 months?


Each chapter will include a QR code which can be saved in the student favourites, allowing them to access revision resources for Field any time, anywhere, even if they don’t have the book.

How will it be accessed?


Each QR code will take you to the mobile revision materials for the chapter:

• Chapter introductions• What will this chapter tell me• Cramming Sam revision tips• Interactive MCQs• Flashcards• Oditi’s lantern abbreviated videos• Chapter summaries• Links to Andy and SAGE’s social media

Once you have scanned a QR code you can navigate between chapters by using the navigation menu at the top of the screen.


WebAssign is…•Automatically graded online homework

•Provides students with instant feedback to further direct their study

•Used by many publishers, particularly in North America

•Fully-hosted, web-based service – NO software install!

•Statistically proven to improve student performance

http://www.webassign.net/


177 lecturers can’t be wrong....Why WebAssign?

With the new edition of Field Statistics Using SPSS, we are planning on providing an online student assessment system. With this system instructors can create assignments or test online and electronically transmit them to their students. Students can then complete the assignment online. The assignment will be automatically graded and the results will be made available in a gradebook, which only you, the instructor can see, allowing you to keep track of your student’s progress. Students will receive instant feedback on their individual performance allowing them to track their understanding and target their study.

Do you feel the questions in the existing testbank are appropriate for such a resource?


“This will be very helpful as part of the teaching. We can direct the students to this assessment as homework or as a progress test.” — Reviewer, London Met

“Would be an extremely useful means of implementing formative feedback and testing learning. I would structure workshops and self-directed learning activities around this type of material.” —Reviewer, Cardiff Metropolitan

“This would provide a great opportunity for students to see if they have understood the content of teaching sessions especially as homework is graded and feedback is given! A great idea!!” — Reviewer, University of Northampton

“Would be very useful and save me from having to do it myself.” — Reviewer, University of Glamorgan

“I would seriously consider making that part of the weekly requirements for the course tutorials.” — Reviewer, University of Amsterdam, dept of Communication Science

“I think this would be an excellent way of engaging with the students on a weekly basis. If this could be linked to Blackboard (gradebook) this would be excellent.”— Reviewer, Bangor Business School

“These would be great so that the students could have worked through these homework problems between lecture and practical sessions. It would also be great for revisions. Please implement this!” — Reviewer, Aberystwyth University

What did reviewers say?


How is it accessed?

● Via Bundled Access Code● Individual student purchase

online● Institutional purchase


Vendors used

● Pearldrop: Making the new author video● WebAssign: making an online assessment system● Vital Source: Providing the eBook


In the final analysis authorship is still key

@ProfAndyField

www.facebook.com/ProfAndyField

discoveringstatistics.blogspot.co.uk

www.youtube.com/user/profandyfield


Ziyad Marar, Global Publishing Director, SAGE

@ZiyadMarar

transformations in the academic market - ziyad marar

Documents

new edition field

new edition comingwith

andvisualizations students

students onwould

students progress

anxious of students

online surveys

online features