transformat lab presentation
DESCRIPTION
Talk given to participants in the European Media Programme's Transmedia Lab at Newport College, June 2012TRANSCRIPT
artistartist citizencitizen
entrepreneurentrepreneur
Frank BoydUnexpected Media
Pitching and Presentations
multimedia labs
innovative interactive projects
for
commercial markets
evaluation
Going large
Straits of Necessity
the brief
Funnelof Focus
groan zone
selection
Cloud of Potential
Concept
brainstorming
emergent thinking
mapping
convergentthinkingdivergent
thinking
artistartist citizencitizen
entrepreneurentrepreneur
interdisciplinary collaboration
idea generation
idea market
project development
pitching
industry dialogue
meetmarket
artistartist citizencitizen
entrepreneurentrepreneur
Format #1: the value proposition
artistartist citizencitizen
entrepreneurentrepreneur
SRI: value creation
develop a value proposition
arrange a “wateringhole”
pitch
re-iterate
artistartist citizencitizen
entrepreneurentrepreneur
SRI “value proposition”
N - A - B - CCustomer/Market NEEDS
Compelling APPROACH
Client BENEFITS
Worldwide COMPETITION
“Watering Holes”
support and encouragment for the champion
brainstormingnew ideas - new perspectives
a source of knowledgemarket domain, technology, business models, customers
a source of resources£££, Jungle Guides, colleagues, coaches
a place to bring interdisciplinary skills
rehearsal
“Watering Holes”
support and encouragment for the champion
Brainstormingnew ideas - new perspectives
a source of knowledgemarket domain, technology, business models, customers
a source of resources£££, Jungle Guides, colleagues, coaches
a place to bring interdisciplinary skills
rehearsal
Format #2: Personas and Scenario
artistartist citizencitizen
entrepreneurentrepreneur
“making stuffpeople-shaped”
user centred design
uxd: user-centred design
user story: personas
user story: scenarios
artistartist citizencitizen
entrepreneurentrepreneur
story story
platform story
user story
impact story
money story
five stories
