Are you presenting at a breakout session?

Make sure your title slide is the right color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click the

slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the layout that

you want.

Keynotes &

general

sessions

Innovation

breakout track

Data &

Metrics

breakout track

Talent Brand

breakout track

Talent

Management

breakout track

Leadership &

Strategy

breakout track

Pipeline &

Recruitment

breakout track

title title title title title title title

Tuba Koseoglu Okcu HR Director & Member of Executive Committee

Hürriyet

Print & Digital Publishing

Content & Community Journalism E-commerce

print since 1948 digital since 1997

2012: Kafka Project

Digital Transformation

Our Corporate Culture & Brand Image

Our Business Processes

Disconnection with

younger generation

Political Environment

Brand Management Alternative Recruitment

Strategies

HR Actions

Hackathon Hürriyet Garage Social Media Palo Alto Visit

Videos

Building the right HR Team

Digital HR Experience HR Analytics & Big Data

Outcomes

Monthly Company Page Views

Total Followers

+35%

+90%

% Growth Since

Aug 2014

Employee Members

Monthly Employee Profile Views

1st Degree Connections

+20%

+41%

+13%

Employee

Engagement

Company

Presence

Hiring

Effectiveness

Monthly Job Applications

% New Hires Influenced on LinkedIn

(past month)

Talent Brand Index

+92%

+118%

+6%

• Amazon

• ASOS.com

• Dogan Online

DOL

• eBay

• n11.com

• Peak Games

• sahibinden.com

• Teknosa

• Trendyol.com

InMail Acceptance Rate

68% 67% 64% 63%

54%

49%

42%

29%

21%

11%

0%

10%

20%

30%

40%

50%

60%

70%

Hürriyet

INM

AıL

AC

CEP

TAN

CE

RA

TE

Peers:

Hürriyet is considered as ‘‘tech company’’

Hürriyet is known & respected by digital networks

Digital workforce eager to join Hürriyet

Retention

Internal corporate culture gap

• Unlearn the ‘learnt’

• Shift your mind to that of your target

audience

• Build on your ‘storytelling’

Take Aways

©2015 LinkedIn Corporation. All Rights Reserved.

Are you presenting at a breakout session?

Make sure your title slide is the right color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click the

slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the layout that

you want.

Keynotes &

general

sessions

Innovation

breakout track

Data &

Metrics

breakout track

Talent Brand

breakout track

Talent

Management

breakout track

Leadership &

Strategy

breakout track

Pipeline &

Recruitment

breakout track

title title title title title title title

Narisha Singh Global Head of Resourcing for Personal and Business Banking

Standard Bank

South Africa