transform your marketing department into a profit centre
TRANSCRIPT
![Page 1: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/1.jpg)
IT’S SIMPLE MATHS …
SUBTRACT COST. ADD VALUE. CHANGE MARKETINGREINVENT
![Page 2: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/2.jpg)
MARKETING = COST CENTRE
We believe there is currently a fundamental misconception around marketing.
![Page 3: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/3.jpg)
PASSIONATEabout helping you change that.
We’re
![Page 4: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/4.jpg)
MARKETING = COST CENTRE
First, let’s take some costs out of the equation…
![Page 5: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/5.jpg)
VALUEinstead.
…and add
![Page 6: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/6.jpg)
MARKETING = COST CENTREPROFIT
We reckon that’s pretty powerful.
![Page 7: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/7.jpg)
It’s also surprisingly simple to make a start right now. Just work out where the costs of marketing really come from.
ASK YOURSELF …
![Page 8: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/8.jpg)
COULD YOU ADD VALUETO CONTENT CREATION?
![Page 9: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/9.jpg)
• What’s possible with in-house digital printing?
• Can we print marketing messages – in colour – on our invoices, order forms and other transactional documents?
• How many of our people need to edit, create or modify PDF files on a regular basis?
• How many of our people need to merge information to create documents like price lists or monthly reports?
• How many have the right tools to do it?
![Page 10: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/10.jpg)
CAN YOU CUT THE COST OF OUTSOURCEDPRINT?
![Page 11: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/11.jpg)
• How much could we save if our marketing jobs were printed in-house?
• How much of our printing for customer campaigns and internal comms is outsourced?
• Why do we outsource the printing of reports, brochures, forms and proposals?
• Why do we outsource the creation of forms for our customer satisfaction surveys?
• How much does it cost and how long does it take?
![Page 12: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/12.jpg)
We believe that in-house printing and improved document and workflow management lets you cut costs and add value because ...
IN-HOUSE =IN CONTROL
![Page 13: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/13.jpg)
THE NUMBERS ADD UP ON THAT TOO ...
![Page 14: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/14.jpg)
90% of companies rate printing as critical to their operation.
They have a real need …
![Page 15: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/15.jpg)
48% of in-house print originates from sales and marketing.
You have real power …
![Page 16: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/16.jpg)
15% of future cost savings will be achieved through well-run in-house print departments. There is a real opportunity … 3 Corporate Reprographics Trends and Opportunities, Frank Romano, 2009
![Page 17: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/17.jpg)
BUT IT’S THE VALUE YOU ADD FOR YOUR CUSTOMERS THAT REALLY COUNTS
![Page 18: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/18.jpg)
Ecosfera had to revise costs and improve the quality of its overall print services to meet internal and external customers’ expectations.
Here’s how we worked it out together …
BUSINESS SERVICES CONSULTANCYIMPROVES GLOBAL SERVICE AND SAVES 50% OF PRINT-RELATED COSTS
![Page 19: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/19.jpg)
How would you re-invest savings on this scale?
AS A MARKETER …
![Page 20: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/20.jpg)
Cut out the overhead of third-party print providers by setting up a dedicated marketing and communication department, equipped with one of our high-capacity light production solutions.
This can help with everything from colour management to document workflows and a multitude of finishing options.
- SUBTRACT COSTS
![Page 21: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/21.jpg)
Quality and agility.
Ecosfera are able to turn around a wide variety of materials faster, and at shorter notice.
The marketing and communications team can now produce assets that are both more cost effective and responsive.
+ ADD VALUE
![Page 22: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/22.jpg)
“ Managing the whole production process in-house, we estimate we’ve reduced almost 50% of our print-related costs. ”
NINO DEL PLATO IN-HOUSE CRD MANAGER ECOSFERA
= DELIVER RESULTS
![Page 23: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/23.jpg)
International business school IMD had to review the performance of its ageing fleet of small format offset printers and create a plan for modernisation, allowing it to respond more rapidly and market new services to an internal audience.
Here’s how we worked it out together …
BUSINESS SCHOOL ACCELERATES SPEED OF RESPONSE
![Page 24: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/24.jpg)
How could you improve customer experience through a faster speed of response?
AS A MARKETER …
![Page 25: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/25.jpg)
Cut out the rising maintenance costs and poor functionality of the dated equipment by upgrading to a combination of our devices – including a high-volume digital colour production press, a light production press, a monochrome digital production press and two large format printers.
- SUBTRACT COSTS
![Page 26: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/26.jpg)
Delivering innovative materials faster.
IMD now quickly deliver a range of materials that have transformed the student experience and improved their promotional capabilities - for example, turning brainstorms into large posters to use as teaching aids.
+ ADD VALUE
![Page 27: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/27.jpg)
“ It swiftly became apparent that we could save money and improve response times by investing in a digital print solution. ”
JOHN EVANS HEAD OF CUSTOMER EXPERIENCE AND CAMPUS SERVICES MANAGER IMD
= DELIVER RESULTS
![Page 28: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/28.jpg)
The Central Customs Service of the Russian Federation needed to upgrade and re-equip its in-house print department, delivering internal communications including booklets, magazines, cards and promotional collateral.
Here’s how we worked it out together …
RUSSIAN CUSTOMS SERVICEREVOLUTIONISES COMMS
![Page 29: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/29.jpg)
How could you produce more innovative communications cost effectively?
AS A MARKETER …
![Page 30: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/30.jpg)
Replace existing digital print infrastructure which was slow and unreliable, damaging productivity and job management.
- SUBTRACT COSTS
![Page 31: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/31.jpg)
Improved productivity and range of media options.
Ability to produce a higher volume and a more diverse range of printed documents than ever, from booklets and magazines to cards and promotional materials.
+ ADD VALUE
![Page 32: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/32.jpg)
“ The impact has been immediate. By having more media options, we’ve broadened our internal customer base and we’re handling a higher order volume than ever before. ”
LYUDMILA KAMYSHEVA DEPUTY HEAD OF SECURITY PRINTING PRODUCTS CENTRAL CUSTOMS SERVICE OF THE RUSSIAN FEDERATION
= DELIVER RESULTS
![Page 33: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/33.jpg)
OUR TECHNOLOGY HELPS MARKETERS ADD VALUE IN MULTIPLE WAYS
![Page 34: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/34.jpg)
We have the hardware and software that lets you create targeted, highly relevant communications.
Customise your marketing materials, from text fields, to images or even video. Or use our technology to explore your options in transpromo.
EXPLORE THE POWER OF PERSONALISATION
![Page 35: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/35.jpg)
By integrating document management and approval workflows with your printers and other devices, you can make administration run much more smoothly and cost-effectively ...
VISIBILITY, COLLABORATION AND CONTROL THROUGH INTEGRATED DOCUMENT MANAGEMENT
![Page 36: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/36.jpg)
... We’ve done it in our own organisation, cutting the time it takes to approve significant marketing investments from 10 weeks to just 5 days.
![Page 37: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/37.jpg)
HOW CAN WE MAKE A DIFFERENCE TO YOUR MARKETING?
![Page 38: Transform your Marketing Department into a Profit Centre](https://reader033.vdocuments.mx/reader033/viewer/2022042817/55a84cb71a28ab5b708b4666/html5/thumbnails/38.jpg)
© Canon Europa N.V. 2014
If there are any areas of particular interest that you would like to discuss further, or to set up a meeting, call Scott Ofield on 01235 433470 or email [email protected]
BE EXCEPTIONAL and visit canon.co.uk