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Choose America’s #1 Brand of Siding and Get the #1 Return on Your Remodeling InvestmentTRANSCRIPT
Choose America’s #1 Brand of Siding and Get the #1 Return on Your Remodeling Investment
ColorPlusTechnology™
Transform Your Home Into Your Dream Home
James Hardie® – A Trusted Name with a Proven Product
For the 4th year in a row, Residing Your Home with James Hardie® Siding is the #1 Return on Investment
“Replacing siding is our No. 1 pick for home improvements
that add value to your home. Here is your chance to make
a great first impression… Try adding curb appeal and
lower maintenance… Cement board siding is efficient, it
lasts, and it’s no maintenance.”
— HGTV.com, “20 Ways to Add Value to Your Home”
Names fiber cement siding Your #1 Investment - Remodeling magazine
Reside with James Hardie Fiber Cement Siding – The Best Choice.
2008 Hanley Wood, LLC. Excerpted by permission. Complete data from the Remodeling 2008 Cost vs. Value Report is available at www.costvsvalue.com
Project 2005Rank
2006Rank
2007Rank
2008Rank
Siding Replacement - Fiber Cement
Mid Range Bathroom Remodel (Update an existing 5' x 7' bathroom)
Minor Kitchen remodel (replace wall oven and cook top with energy efficient models)
Two-Story Addition (Add a first-floor family room and a second-floor bedroom with full bath)
1
2
3
5
1
4
7
6
1
6
3
10
1
11
5
16
WHY INTEREST RATES WILL STAY LOW
PAY LESS,
GET MORE
— 15 TIPS
RISING DIVIDENDS
5 Stocks for
The Long Term
OIL ALERT!
BP’s CEO
Sees Prices
Going Lower
10 THINGS
Your Vet Won’t Tell
You
CUT YOUR
40% BILLS
Internet
CablePhone
Cell
SSENISUB LANOSREP FO ENIZAGAM LANRUOJ TEERTS LLAW EHT
Lists James Hardie in Smart Fiscal Sense feature
- Smart Money magazine
Recognizes James Hardie CEO, Louis Gries, in 50 Most Influential People in Building
- Builder magazine
Singles out HardiePlank® lap siding, “it delivers on durability”
- Money magazine
#1 Return on Investment
James Hardie Siding with ColorPlus® Technology Benefits:
Resists Damage from Insects
Resists Damage from Impact
• America’s #1 brand of siding
• On over 4 million homes in North America
• World-wide leader in fiber cement technology
• Backed by more than 100 years of research and technology
• Up to a 50 year limited transferable product warranty on James Hardie® Siding
• 15 year finish warranty on James Hardie® Siding with ColorPlus® Technology
James Hardie® – A Trusted Name with a Proven ProductJames Hardie® – A Trusted Name with a Proven Product
#1 Return on Your Home Improvement Spending
$
Resists Damage from Cold Climates
Industry’s Best Warranty
Resists Flame Spread
Resists Damage from Wet, Humid Climates
Make Over Your Home in 7 Days
Green and Sustainable
Don’t Paint for 15 Years. Guaranteed.
ColorPlusTechnology™
ColorPlusTechnology™
JamesHardie® Siding with ColorPlus® Technology
James Hardie ColorPlus Technology is an innovative baked-on finishing system that provides unprecedented color consistency on every siding product in a wide range of colors professionally developed just for James Hardie.
Better Fade Resistance*
Better Adhesion*
CompetitionColorPlusTechnology™
ColorPlusTechnology™ Competition
Cracks
Fading
Chips
• Multi-coat, baked-on finish applied in the factory
• Resists chipping, scratching, peeling and cracking
• Up to 30% better fade resistance*
• Not having to repaint could save you up to $5,000 over 15 years
• 15 year ColorPlus warranty
*James Hardie accelerated QUV test results compared to nationally available premium paint in lab environment
North Star Research Partners Study, July 2007.
Don’t Paint For 15 Years. Guaranteed.
You Wouldn’t Paint Your Car in the Driveway, So Why Paint Your House at Home?
HardiePanel® Siding
HardieTrim® Boards
HardiePlank® Lap Siding
HardieSoffit®
PanelsColorPlus® Technology
JamesHardie® Complete Exterior
HardieShingle®
Siding
HardieWrap™
Weather Barrier
James Hardie® Products
HardiePlank® HardieShingle® HardiePanel® HardieTrim® HardieSoffit® HardieWrap™
HardiePlank® Lap Siding • Most Popular Brand of Siding in America
• Available in Select Cedarmill® which offers a natural texture, Smooth which offers a classic, finely-sanded appearance, and Beaded Cedarmill with the look and charm of a country beaded lap
• Up to a 50 year limited product warranty
HardieTrim® Boards • The perfect complement to James Hardie siding to add the finishing touches to your beautiful, lasting home
• Provide unmatched durability in corners, columns, rakes and friezes
HardieShingle® Siding • All the features of HardiePlank® Lap Siding with the same warm, authentic look of cedar shingles
• Resists rotting, cracking and splitting
• Beautiful as primary siding or as a complement to our other siding styles
HardieSoffit® Panels • Help complete the attractive appearance of your home by eliminating the need for separate box or strip vents
• Available vented or non-vented, meeting the desired appearance for your eaves
Individual ShinglesSelect Cedarmill® Cedarmill® Panel
Straight Edge Notched Panel Vented Select Cedarmill®Smooth Smooth Panel
Staggered Edge Notched Panel Non-Vented Select Cedarmill®Beaded Cedarmill
Smooth Trim
Select Cedarmill® TrimSierra 8 Panel
Half Round Panel Stucco Panel
HardiePanel® Vertical Siding • All the features of HardiePlank® Lap Siding with a unique vertical look
• Combine HardiePanel® Vertical Siding with HardieTrim® Boards for an attractive Board and Batten look
HardieWrap™ Weather Barrier• Prevents water intrusion while allowing water vapor to escape
• Designed for use with James Hardie siding products
• Delivers a “better balance” of water holdout and breathability
• 10 year limited warranty
HardieTrim Select Cedarmill®
James Hardie Siding with ColorPlus® Technology
vs.
James Hardie siding is non-combustible.
Approved for fire-rated construction.
James Hardie siding is guaranteed for up to 50 years, even in the most
severe climates on earth.
Cedar and other wood siding wil burn when
exposed to a significant source of heat or flame.
Rot caused by moisture exposure is a common problem in cedar siding and other wood siding.
Flame Resistance
With James Hardie siding with ColorPlus Technology
you won’t have to paint for at least 15 years. Guaranteed.
Cedar siding and other wood siding shrinks and swells when exposed to moisture which causes paint to crack and flake.
Paint Durability
James Hardie siding is resistant to termites and other pests known
to cause damage.
Cedar siding and other wood siding is subject to
decay and pests.Pest
Resistance
Cedar Siding and Other Wood Siding
Weather Resistance
Which Siding Would You Rather Have Protecting Your Home? Which Siding Would You Rather Have Protecting Your Home?
James Hardie Siding with ColorPlus Technology vs. Vinyl Siding
James Hardie siding is non-combustible.
Approved for fire-rated construction.
Vinyl siding will melt or burn when exposed to a significant source of
heat or flame.
Flame Resistance
Factory applied, baked on finish provides up to 30% better
fade resistance than competitive products.†
Color can’t be changed and is susceptible to
fading. And vinyl siding is difficult to get a perfect
match when repairs are necessary.
Fade Resistance
James Hardie siding is so durable it’s guaranteed for up to 50 years, even
in the most severe climates on earth.
Vinyl can be damaged by hail, limbs, and other
flying debris.Weather
Resistance
James Hardie siding’s strength and thickness
provide impact resistance caused by hail or wind.
Even premium vinyl siding is only
5/100” thick.Thickness
James Hardie accelerated QUV tests results compared to nationally available premium paint in lab environment.
James Hardie® Siding Outperforms Vinyl Siding Cedar and Other Wood Siding Can’t Compete with James Hardie® Siding
James Hardie is committed to helping you build better, more sustainable projects by working with building science experts to understand the role our products play in the building envelope.
James Hardie products contribute toward national guideline programs for their:
• Durability (fewer resources needed for painting, maintenance and replacement)
• Use of raw materials within 500 miles of manufacturing facilities reduces transportation
• Low toxicity of raw materials—wood pulp, cement, sand, water (recycled up to 4 times)
• 7 plants across the US reduce transportation resources and support the regional economy
James Hardie Siding is Made of Fiber CementAll natural, non-toxic, renewable materials that make for a highly durable alternative to vinyl or wood siding products.
Sand Cement Cellulose Wood Fibers Water
Building Sustainability with James Hardie®
1-866-4-HARDIE (1-866-442-7343)
www.jhreside.com
26300 La Alameda, Suite 400, Mission Viejo, CA 92691
Please visit www.jhreside.com for additional product information and availability, installation information, warnings and warranties.
© 2009 James Hardie International Finance B.V. All rights reserved. TM, SM, and ® denote trademarks of James Hardie International Finance B.V.
The is a registered trademark of James Hardie International Finance B.V. Printed in the U.S.A.
HS0905
ColorPlusTechnology™