transform your email strategy with design leadership
TRANSCRIPT
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Transform Your Email Strategy With Design Leadership
Andrea Mignolo | @pnts
TEDC16
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@pnts
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TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
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interface | interaction | product
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-10 =
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We’re BFFs
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BRAND A BRAND B BRAND C BRAND D BRAND E
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BRAND A BRAND B BRAND C BRAND D BRAND E
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
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BRAND A BRAND B BRAND C BRAND D BRAND E
clearclear obfuscated
obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
passive-aggressive passive-aggressive
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BRAND A BRAND B BRAND C BRAND D BRAND E
clear obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
clear obfuscatedpassive-aggressive passive-aggressive
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BRAND A BRAND B BRAND C BRAND D BRAND E
clear obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
clear obfuscatedpassive-aggressive passive-aggressive
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BRAND A BRAND B BRAND C BRAND D BRAND E
clear obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
clear obfuscatedpassive-aggressive passive-aggressive
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BRAND A BRAND B BRAND C BRAND D BRAND E
clear obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
clear obfuscatedpassive-aggressive passive-aggressive
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BRAND A BRAND B BRAND C BRAND D BRAND E
clear obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
clear obfuscatedpassive-aggressive passive-aggressive
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BRAND A BRAND B BRAND C BRAND D BRAND E
clear obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
clear obfuscatedpassive-aggressive passive-aggressive
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1. Design
2. Leadership
3. Design Leadership
4. Design Leadership + Email Strategy
5. Putting it into Practice
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1. Design
2. Leadership
3. Design Leadership
4. Design Leadership + Email Strategy
5. Putting it into Practice
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What is design?
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graphic design
industrial design
interaction design
interface design
user experience design
service design
database design
software design
email design
motion design
editorial design
systems design
brand design
organizational design
information design
algorithm design
kinetic design
interactive design
product design
fashion design
interior design
urban design
architecture design
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https://waleedzuberi.com/wp-content/uploads/2014/04/design-as-john-heskett2-1024x453.jpg
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“Design is the rendering of intent.”- Jared Spool
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WTF?
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“Design doesn’t work if you don’t know your intent.
Otherwise, you’ll find yourself in the land of mullets, half-cafs,
cran-grape drinks, platypuses, and El Caminos. (Granted,
platypuses are pretty cool. But they’re filled with poison.)”
- Mike Montiero
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good design:
Thoughtful. Serves people. Appropriate. Empathy. Coherent. Vision. Collaborative.
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1. Design
2. Leadership
3. Design Leadership
4. Design Leadership + Email Strategy
5. Putting it into Practice
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What is leadership?
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“Leadership is a conversation”- Boris Groysberg and Michael Slind
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From “Moments of Impact” by Chris Ertel and Lisa Kay Solomon
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good leadership:
Thoughtful. Serves people. Inspiring. Empathy. Motivating. Vision. Collaborative.
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1. Design
2. Leadership
3. Design Leadership
4. Design Leadership + Email Strategy
5. Putting it into Practice
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What is design leadership!?
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TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
Thoughtful. Serves people. Appropriate. Empathy. Coherent. Vision. Collaborative.
good design:
Thoughtful. Serves people. Inspiring. Empathy. Motivating. Vision. Collaborative.
good leadership:
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“Designers can design a solution to a problem, but they can’t design a solution to a disagreement.”
- Mike Montiero
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1. Design
2. Leadership
3. Design Leadership
4. Design Leadership + Email Strategy
5. Putting it into Practice
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subject: customer account password reset
subject: password reset confirmation for Andrea Mignolo
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vs.
BRAND B, C, D, & E
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Email strategy shouldn’t just apply to email marketing.
It should apply to everything.
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Design is the rendering of intent.
Leadership is a conversation.
Design leadership is a conversation about intention.
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TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
1. Design
2. Leadership
3. Design Leadership
4. Design Leadership + Email Strategy
5. Putting it into Practice
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TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
1. Have a vision
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2. Start small
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3. Find allies
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4. Be aligned
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5. Be patient
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1. Have a vision 2. Find allies 3. Start small 4. Inspire the future 5. Be patient
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