4

3

2

1

Early Adopters Are Already Gaining

Real Benefits From IoT

188 respondents at firms that have implemented IoT

indicate its high or extremely high positive impact to…

67% 61% 60% Process

Efficiencies

Customer

Relationships

Profitability

Transform Your Business With Internet Of Things

IoT creates unprecedented operational efficiencies, transforms business models and delivers richer customer experiences. Firms are just beginning to unlock its potential.

Methodology

In this study, Forrester conducted an online survey of 366 professionals at

enterprises in the UK, US, France, Germany, China, India, Brazil, and Mexico

that are currently using or planning to use Internet of Things (IoT) solutions.

Source: A commissioned study conducted by Forrester Consulting on behalf of

SAP, May 2015

IoT Helps Address Business Priorities

Businesses believe IoT will make it easier to improve data-

driven decision-making and customer experiences.

Critical/High

Priority

IoT will help

address

Improve customer

experience 83% 68%

Improve use of

data for decisions 71% 73%

IoT Can Transform Business Models, But

Firms Today Focus More On Efficiency

Respondents who strongly agreed with statements about

what IoT technologies enable.

More efficient

operations

Enhanced customer

experiences

New types of

business models 34%

42%

46%

IoT Will Radically Improve Customer

Experiences

Respondents indicated many customer benefits of IoT:

43% 41% 39% Increased

Engagement

Better Service

Capabilities

Improved

Service Levels

22%

23%

33%

44%

51%

43%

Extremely high impact High impact

IoT’s Customer Benefits Will Have The

Greatest Business Impact

Extent to which companies anticipate each category of

Internet of Things benefits to impact their business.

CUSTOMER BENEFITS

OPERATIONAL EFFICIENCIES

BUSINESS MODEL INNOVATIONS

76%

74%

66%

For more results and recommendations, read the Forrester Consulting Thought

Leadership Paper commissioned by SAP, “The Internet Of Things Has The

Potential To Connect And Transform Businesses.”

In creating long-term IoT strategies, firms should:

Plan for the long term, but prioritize individual use cases.

Explore customer benefits across use cases.

Use a platform approach rather than a DIY approach.

Integrate IoT into existing business processes.

Build business-IT partnerships for success.

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