transform your busines with superior cloud economics

Welcome to the Waitless World

IBM Power SystemsTransform your business with superior cloud economics

© 2015 IBM Corporation


47% Increase in M-commerce sales 2014 Q2 year-over-year.2

92% Growth in cloud deployment since 2012.6

10 billionMobile connected devices in use.1

2.5 quintillionBytes of data createdevery day.3

450 billionDaily internet transactions by 2020.4

80% of data is unstructured andit is growing at

50-60% per year.5

There’s big time pressure to handle Big Data

2



The Opportunities from Big Data are Infinite

Source(s): Fiserv (Case Study), NC State Univ (Video), Coca Cola (eBook, Video, Case Study), STO (Case Study), Dillards (Video), BCBS of Tenn (eBook), BCBS of Tenn (eBook), Fossil (based on customer internal benchmarks) 3

1000Xfaster insights

75% productivity

improvement

10X storage

space savings3.5X

less infrastructure

68%less attrition

among high-valuecustomers

50%increase salesorder capacity

140X faster queries

http://www.ibm.com/software/success/cssdb.nsf/CS/JHUN-8UAPHM?OpenDocument&Site=corp&cty=en_us

http://www.youtube.com/watch?v=6tlVlx3qBhU&list=PLCDF075FFE132BFC7

https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=sw-infomgt&S_PKG=ov20419



Enterprise innovation will be realized through the integration of new era technologies with core systems



Internet television station implements hybrid cloud social media analytics to improve audience loyalty

“While traditional TV ratings research will continue to be important, it must be augmented by social media intelligence.”

-- KC Leung, Senior Manager, Marketing Research and Information Department,

Higher TV ratings drive increased ad revenue & margins

Television broadcast company pairs three decades of traditional ratings data onsite with social data

offsite to improve audience loyalty5



Companies with leading IT infrastructure

3X more likely to outperform in revenue growth,

2.4X in net profit margin1

90% Organizations with IT infrastructure unprepared for cloud, analytics, mobile and social.1

70% Organizations that recognize IT infrastructure is crucial to success. 1

60% Organizations planning to increase IT spend in next 12-18 months.1

IT organizations that are ready for the Waitless World will benefit most from it.

6



Data is the new competitive advantage

In today’s Waitless World, IT leaders must enable new services and master hybrid cloud for digital business transformation

How will you stay ahead?

Cloudis the new

approach to agility

Open collaborationis the new path

to innovation



Fundamental forces are accelerating change in our industryx86 processor technology alone can no

longer provide the price performance gains necessary to sustain Moore’s Law

Scale-out & Hyperscale Data Centers

Hybrid Cloud

Open Solutions

IT consumption models are expanding to:

A better processor and full system stack open

innovation required

Pric

e/P

erfo

rman

ce

Moore’s Law

Processor Technology

2000 2020

Firmware / OSAcceleratorsSoftwareStorageNetwork



You need an IT infrastructure that is built with open innovation to accelerate big data insights

NoSQL Databases MapReduceRelational Databases

3X lessstorage infrastructure

IBM Data Engine for Analytics

• POWER8 S822L servers• Red Hat Linux• BigInsights (Hadoop) & Streams• Platform Computing• Elastic Storage Server (GPFS)• Mellanox Ethernet and

InfiniBand Interconnects

IBM Data Engine for NoSQL

IBM BLU Acceleration Solution

24X less server infrastructure

• IBM POWER8 S822L• CAPI-Attached Nallatech

FPGA Accelerator• IBM FlashSystem 840• Ubuntu Linux• Redis Software

• IBM POWER8 server• Running AIX or Linux • PowerVM Enterprise Edition• DB2 Advanced Workgroup or Advanced

Enterprise Edition• Optionally InfoSphere DataStage

82X faster analytics queries

C1 C2 C3 C4 C5 C6 C7 C8C1 C2 C3 C4 C5 C6 C7 C8



4X threads per core vs. x86

(up to 1536 threads per system)

Power Systems with POWER8, are built with open innovation to accelerate big data insights and hybrid cloud deployment

Flash for extreme performance

Massive IO bandwidth

Continuous data load

Parallel processing

Large-scale memory processing

4Xmemory bandwidth vs. x861

(up to 16TB of memory)

4Xmore cache vs. x862

(up to 800MB cache per socket)

1. Up to 4X depending on specific x86 and POWER8 servers being compared2. Up to 4.9X more cache depending on specific x86 and POWER8 servers being compared.

Processors flexible, fast execution of

analytics algorithms

Memory large, fast workspace to

maximize business insight

Cacheensure continuous data load for

fast responses



IBM Power Systems with POWER8, designed to take on the most complex data challenges

Power Scale-out servers are affordable, easy-to-deploy and energy efficient with superior cloud economics and security.

Scale-out Systems• 1 or 2 sockets• Up to 24 cores • Up to 192 threads• Up to 2 TB memory• Running AIX, IBM i, Linux

Enterprise Systems*• Up to 16 sockets• Up to 192 cores• Up to 1536 threads• Up to 16 TB memory• Running AIX, IBM i, Linux

Power Enterprise servers are designed for data and offer businesses the ultimate in resiliency, availability, security, and performance.



Automotive parts supplier solves the complexities of growth by migrating SAP applications to an enterprise cloud solution

“The private cloud solution on IBM Power servers implemented by IBM Global Technology Services without disruptions for our business users provides 49 percent faster response times and has doubled our compute capacity, preparing LEONI for future growth.”

-- Bernhard Pluhatsch, Vice President Information Technology, LEONI

12

49% fasterresponse

50% fewerprocessors



Food manufacturer maintains optimal stock levels after moving SAP applications to a scale-out cloud solution

Reducing inventory levels across its warehouses unlocked significant financial benefits:–Shrinks stock levels by 10 percent–Boosts cash flow–Cuts delivery delays by 20 percent–avoided 25 percent in capital costs

“In a turbulent global economy, having a strong foundation can make the difference between surviving and thriving. Our solutions from IBM and SAP are an integral part of the business, and we feel certain they will contribute to our growth for years to come.”

-- Leonidas Varvasenitis, Financial Director, Melissa Kikizas S.A.

13



Flexibility, agility and interoperability with open source virtualization and cloud management

Accelerated insights for big data and compute intensive Cloud services

Rapid deployment and superior economics with a

pre-built and pre-optimized scale-out cloud solutionOpen source solution for

scale-out clouds

Features• Flexible 1 or 2 socket scale-out form factor• Simplified management stack • Choice of Red Hat, SUSE or Ubuntu Linux• PowerKVM hypervisor• Cloud Manager with OpenStack • Built on POWER8 technology for optimized

performance for databases, analytics, Java, and web 2.0 services

*Bring your own storage or configure for V5000

IBM Power Systems Solution Edition for Scale Out Cloud



Speed insights in the cloud with the most secure, converged infrastructure with open choice – IBM PurePower System

Delivering innovation and choice across all three OS – AIX, IBM i, Linux

Integrated Infrastructure Manager – Enhanced RAS with management node failover via Virtual HMC (vHMC)



Introducing the new line of serversIBM Power Systems LC Line

Now experience Power Systems in a way you never thought possible:•Servers the way you want to buy them; online with simple pricing•Ultra-flexible service and support the way you want to consume it to match your business requirement•A choice of broad, open innovations from an array of technology partners

Server solutions to transform to a digital business



Announcing the IBM Power Systems S812LCoptimized for entry and small Hadoop workloads

1-socket, 2U Up to 10 cores (2.9-3.3Ghz) 1 TB Memory (32 DIMMs) 115GB/sec memory bandwidth 14 LFF (HDD/SSD) 84TB storage 4 PCIe slots, 2 CAPI enabled Default 3 year 9x5 warranty, 100% CRU

Improve the agility and reduce the cost of running Spark and Hadoop workloads

• 16X the memory capacity of Xeon E3 servers, 2X 1P Xeon E5 servers• Complete the same Spark workloads for <½ the cost of Intel Xeon E5-2690 v3 systems • 2.3X BETTER performance per dollar spent• 94% more Spark workloads in the same rack space as Intel Xeon E5-2690 v3 systems • 1.94X BETTER performance per system (10 core S812LC vs 24 core DL380)



Announcing the Power Systems S822LC for commercial computing ideal for data in the cloud and flexible capacity for MSPs

2-socket, 2U Up to 20 cores (2.9-3.3Ghz) 1 TB Memory (32 DIMMs) 230GB/sec memory bandwidth 2x SFF (HDD/SSD), 2 TB storage 5 PCIe slots, 4 CAPI enabled, IB Add-in Default 3 year 9x5 warranty, 100% CRU

Simplify and optimize your infrastructure• 2.7x transactions/second/core with PostgreSQL vs Xeon E5-2699 v3-

based servers• 40% better price/performance with PostgreSQL vs Xeon E5-2699 v3-

based servers• Ideal economics for on-premises and in cloud applications



2-socket, 2U Up to 20 cores (2.9-3.3Ghz) 1 TB Memory (32 DIMMs) 230GB/sec memory bandwidth 2 integrated NVIDIA GPUs 5 PCIe slots, 2 CAPI enabled, IB Add-in Default 3 year 9x5 warranty, 100% CRU

Accelerate your insights and deliver waitless resultsBuilds on the benefits of the S822LC for commercial computing with:•Leading accelerators for compute, fabric, and storage from OpenPOWER Foundation members•Acceleration built deeply into the system via CAPI enabling close integration of accelerators with the POWER8 processor

Announcing the Power Systems S822LC for High Performance Computing – ideal for cluster deployments across a broad range of industries



Deployed on a secure Hybrid Cloud infrastructurethat is open by design

Providing the freedom to choose and change as your business needs change

•Scale to meet business needs with price/performance advantages

•Built on open standards to simplified cloud management

•While protecting critical systems and data



POWER8 in SoftLayer is built for the Waitless World that demands a more efficient and reliable hybrid cloud

Superior Cloud Economics with 1.59X more users per hour at 65% lower cost per user per hour for LAMP application stack

Open Innovation from OpenPOWER to build a more secure, efficient and reliable hybrid cloud with

2X faster per core performance

Designed for Data with 1.4X more transactions

per second at 61% lower cost per transaction for MariaDB workloads

1

1.59



Use IBM Bluemix Cloud Integration services to securely and seamlessly connect Bluemix applications with Power Systems applications and databases for superior economics, without adding risk or diminishing security.

Speed up development and deployment of applications

Rapidly respond to market demands by integrating customer engagement and business applications

Smart Computing Blog: 5 reasons why Bluemix with Power Systems is right for hybrid cloud22

POWER8 inData Center

POWER8 in SoftLayer

Bluemix



Companies born in the Cloud gain a competitive edge from POWER8 in SoftLayer

Helps hotels unlock new revenues with a new Digital Concierge service that satisfies 90% of requests within 3 minutes

Improved client experience and gained faster decision making by developing a racing application 40% faster that includes real-time data collection and analysis



IBM Watson on POWER8 in SoftLayer is providing us a New Way to Think

IBM Watson is creating a new partnership between people and computers that enhances, scales and accelerates human expertise.

201190 Power 750 serversSingle user system

2013Single Power server240% faster1000s of users

TodayPOWER8 in SoftLayer40x fastermillions of users


Join Power Systems in social media!

Start the conversation with your IBM Representative or Business Partner

Connect with Power on Linkedin: bit.ly/poweronlinkedin

Like us on Facebook: bit.ly/poweronfacebook

Watch us on YouTube: bit.ly/poweronyoutube

Follow us on Twitter: twitter.com/IBMPowerSystems

Where to learn more…

www.ibm.com/power



Trademarks and notesIBM Corporation 2015•IBM, the IBM logo and ibm.com are registered trademarks, and other company, product, or service names may be trademarks or service marks of International Business Machines Corporation in the United States, other countries, or both. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml

•Other company, product, and service names may be trademarks or service marks of others.

•References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.

•IBM and IBM Credit LLC do not, nor intend to, offer or provide accounting, tax or legal advice to clients. Clients should consult with their own financial, tax and legal advisors. Any tax or accounting treatment decisions made by or on behalf of the client are the sole responsibility of the customer.

•IBM Global Financing offerings are provided through IBM Credit LLC in the United States, IBM Canada Ltd. in Canada, and other IBM subsidiaries and divisions worldwide to qualified commercial and government clients. Rates and availability are based on a client’s credit rating, financing terms, offering type, equipment type and options, and may vary by country. Some offerings are not available in certain countries. Other restrictions may apply. Rates and offerings are subject to change, extension or withdrawal without notice.

•Tux penguin image used with permission: Larry Ewing <[email protected]

POP03370USEN-04

transform your busines with superior cloud economics

Devices & Hardware