TransComm 20144b – Public Awareness Event

Entry for the KansasDepartment of Transportation

National Work Zone Awareness Week in Kansas

Links work in slideshow format

GoalsWhile participating in National Work Zone Awareness Week, April 7-11, 2014,

our objectives were to:

sIncrease work zone safety awareness

sGet people involved in activities

sIncrease the connection to the color orange, work zones and safety

sReinforce the message to highway workers that safety is our top priority

sReduce crashes in work zones

National Work Zone Awareness Week in Kansas - 2014

Social Media Efforts

sThunderclap - amplified our safety message; supported by national/state organizations, media, traveling public (see a storify overview of Kansas efforts here)

sTwitter/Facebooks posts

sPhotos on KDOT Flickr – click here

sPhotos on KDOT Pinterest – click here

sYouTube videos – click here and here.

National Work Zone Awareness Week in Kansas - 2014

Lit up in OrangeFor the first time, locations across Kansas

joined the Go Orange! safety effort for the week including:

sThe Amelia Earhart Memorial Bridge

sThe Governor’s Mansion

sThe Visitor’s Center in the State Capitol

sThe Eisenhower State Office Building

sThe Kansas Contractors Association’s office

sAll KDOT District offices in Topeka, Salina, Norton, Chanute, Hutchinson and Garden City

National Work Zone Awareness Week in Kansas - 2014

Safety BlogsKDOT’s blog series started early so we could feature six blogs from people sharing

their thoughts on work zone safety:

sCarman Ange, mother of a highway worker who lost his life in a work zone

sHighway workers Peter Wiehe and Jake Jackson

sNeal Saskowski, Vice President of Pavers, Inc.

sATSSA Foundation Board President Sue Reiss

sKansas Highway Patrol Trooper Adam Winters

Blogs can be read here

National Work Zone Awareness Week in Kansas - 2014

“Imagine on August 5, 2012, that was your son that went to work and didn’t get to come home. My family’s world was changed forever that day when we were notified that my son Curtis was struck by a car and killed while working in a Kansas work zone. Curtis was only 22 with his entire life ahead of him.”

Excerpt from Carman Ange’s blog

Go Orange! DayAs part of the awareness week, Thursday, April 10, was designated Go Orange!

Day in Kansas.

sStatewide news conference with nearly 100 transportation partners attending.

National Work Zone Awareness Week in Kansas - 2014

sAwareness day inspires Columbus High School to stage mock crash in work zone – KDOT assisted with event.

sCone display at event honors KDOT employees killed in work zones since 1950.

Go Orange! Day

National Work Zone Awareness Week in Kansas - 2014

sPeople wore orange to show their support for highway workers.

Target AudienceThe traveling public, all KDOT employees and partnering

organizations were the target audience.

National Work Zone Awareness Week in Kansas - 2014

Our internal efforts and external support from the media worked together to achieve our goals.

Results

s#goorangeks hashtag tweeted more than 300 times, then retweeted over 1,000 times, stretching tweet reach to more than 800,000 accounts.

sHundreds of thousands of motorists every day saw safety information on electronic message boards.

National Work Zone Awareness Week in Kansas - 2014

sThunderclap had initial social media reach of 317,815.

ResultssFacebook – dozens of posts shared through the week.

s178 Flickr photos , two YouTube videos and numerous posts on Pinterest page receive hundreds of views daily.

sSix safety blogs and Go Orange! website received thousands of views throughout the week.

s4,700+ employees, partners notified daily on safety efforts.

National Work Zone Awareness Week in Kansas - 2014