transcending geography and generations with social media
DESCRIPTION
Keynote to monthly meeting of the Silicon Halton community, June 21 2010 - social media for professionals and growing businessesTRANSCRIPT
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Transcending Geography and GenerationsSocial Media for ProfessionalsSilicon Halton MeetUp – June 22, 2010
Cheryl McKinnon, CMO @ Nuxeo
@CherylMcKinnon
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Web Levels the Playing Field
• Small companies can compete with large incumbents
• New companies can compete with established providers
• Easy to look bigger than you are
• Build global street cred in your area of expertise
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Build Your Web Community Now
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Rise of “Web 2.0”
• You Know the Drill
–Blogs, Wikis, Twitter, Community Sites, Image / Video Sharing Sites, Social Bookmarking
• Gained popularity in Consumer World, but becoming Business mainstream in recent years
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Why Engage?• Need a Clear Purpose - Start with 1 – not many
• Listening vs. Engaging vs. Reacting
• Event? Brand? Program / Company Promotion?
• Personal or Professional Development?
• Market Research, Community Polling (aka Crowd Sourcing), Competitive Intelligence
• Unleash Your Alter Ego for Practice
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Rules of Engagement• “Social” Media means Interacting with People
–Conversation
–Plain Language
–Sense of Personality
–Don't Talk Like a Press Release
• Always Remember the Network Effect
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Rules of Engagement• Distinguish Between a Corporate Social Media
Name and a Personal One
–Corporate Name – links to more formal Press Releases, Events, Articles, Call to action
–Personalities – a commentary on the more formal content – highlight, best quote, why they liked it.
–
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Rules of Engagement
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Where to Engage• Four Key Areas for Business
–Program Awareness and Lead Generation
–Customer Service and Care
–Competitive and Market Intelligence
–Recruiting and Building Talent Pool
–
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Look Bigger Than You Are• Amplify In Person Events with Social Media
Participation
• Challenge Assumptions and Lazy Shorthand
• Stretch Conference and Trade Show Dollars by Ignoring Most Booths
• Coordinate Staff and Partner Online Efforts
• Promote Content Across Multiple Channels
–
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Building Network - Talent
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Building Network – Lead Gen
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Building Network – Market IQ
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Tracking Content • Twitter
• “Hashtags”
• #
• Metadata
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Building Awareness • Blogs
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Building Awareness
• Think about the Participants as well as the Platform
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Building Network – Lead Gen • Professional Associations
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Building Network• SlideShare.Net / YouTube / Vimeo / Blip TV
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Never Underestimate the Power of Passion
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Q & A• Round Table
–Where have you started?
–What worked?
–What Didn't?
–What Will you Try This week?
–At Home?
–At Work?