tramontina company profile australia
DESCRIPTION
Tramontina Brazil was founded in 1911 in the south of Brazil and since then has been manufacturing quality goods ranging from Homewares,Professional Tools, Gardening tools, wooden furniture, plastic furniture, electrical materials, among others. www.tramontina.com.auTRANSCRIPT
COMPANY PROFILE
“Tramontina exists to develop, produce and deliver quality products that improve people’s lives. Thus, the company generates value to its consumers, associates, share-holders and communities that it is part of”
MISSION STATEMENT
+ Customer Satisfaction
+ Transparency
+ Work
+ Leadership
+ People Appraisal
+ Devotion
VALUESTramontina always seeks technological upgrades and human capital development in order to maintain its leadership in the market.
VISION
IN NUMBERSTRAMONTINA
TRAMONTINABRAZIL UNITS
SÃO PAULODISTRIBUTION CENTRES
SOUTH OF BRAZILDISTRIBUTION CENTRES
TRAMONTINAOVERSEAS UNITS
manufacturing unit
TRAMONTINA U.S.A. & TRAMONTINA MEXICODISTRIBUTION CENTRES
Tramontina U.S.A.
Tramontina Mexico
TRAMONTINA AUSTRALIAOVERSEAS UNITS
Tramontina Australia
MANUFACTURING FACTS
*Annual Production Capacity. Source: Factory.
ANNUAL CAPACITYKITCHENWARE PRODUCTION
*Annual Production Capacity. Source: Factory.
ANNUAL CAPACITYOTHER PRODUCTS
RESPONSIBILITYENVIRONMENTAL
Conscious about the environment needs, Tramontina takes care of conservation areas and invest in production forest projects.
Harmonizing productivity and respect for the environment not only constitutes a competitive differential, but also a commitment to
sustainable development.
INTRODUCING THE FACTORIES
GARIBALDI
FARROUPILHA
CUTELARIA ELETRIK
TEEC FORJASUL CANOAS
BELEM
DELTA
MADEIRAS
MULTI
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GARIBALDI
FARROUPILHATEECMADEIRAS
FARROUPILHA
FARROUPILHAPRODUCTSCookware, Serving ware, Cutlery and Kitchen Utensils.
AREA80.000 m2
ESTABLISHED01/06/1971
ADDRESSTramontina Farroupilha S.A.Indústria MetalúrgicaRodovia RS 122, Km 61Distrito Industrial95180-000 - Farroupilha - RS
COOKWARES
SERVING WARES, CUTLERY AND KITCHEN UTENSILS
CUTELARIA
CUTELARIAPRODUCTSKnives (kitchen, professional, sports), pocket knives, scissors, skewers, casual dining cutlery, kitchenware and nonstick and aluminum, pots and pans and bakeware.
AREA160.342,72 m2
ESTABLISHED01/05/1911
ADDRESSTramontina S.A. CutelariaAv. 25 de Setembro, 1020Bairro Triângulo95185-000 - Carlos Barbosa - RS
CUTLERY, KNIVES AND KNIVES BLOCKS
KITCHENWARE - POTS, PANS AND BAKEWARE
CUTELARIA
BELEM
BELEMPRODUCTSWooden furniture, cutting boards, wooden utilities and tool handles.
AREA38.958,00 m2
ESTABLISHED17/03/1986
ADDRESSTramontina Belém S.A.Distrito Industrial de IcoaraciSetor C, Quadra 2, Lotes 3 a 866815-590 - Belém - PA
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DOMESTIC UTILITIES IN WOOD
WOODEN FURNITURE
TEEC
TEECPRODUCTSStainless steel sinks, bowls, laundry sinks, hobs, hoods, ovens and trash bins.
AREA32.560,51 m²
ESTABLISHED01/09/1998
ADDRESSTramontina TEEC S.A.Rodovia RST 470 - Km 230Bairro TriânguloCEP 95185-000Carlos Barbosa - RS
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KITCHEN APPLIANCES AND ACCESSORIES
GARIBALDI
GARIBALDIPRODUCTSHammers, hatchets, wrenches, screwdrivers, pliers, pincers, chisels, planes, levels and saws.
AREA65.000 m2
ESTABLISHED01/01/1963
ADDRESSTramontina Garibaldi S.A.Indústria MetalúrgicaRua Tramontina, 60095720-000 - Garibaldi - RS
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GARIBALDI
MULTI
MULTIPRODUCTSWheelbarrows, Rake, Hoes, Picks, Shovels, Grass Hooks, Scythes, Drain Spade, Lawn Mowers, Gardening and Pruners.
AREA83.108 m2
ESTABLISHED23/09/1981
ADDRESSTramontina Multi S.A.Rodovia RSC 470, Km 23095185-000 - Carlos Barbosa - RS
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VARIOUS GARDENING TOOLS
DELTA
DELTAPRODUCTSPlastic chairs and tables, play.
AREA9.460,00 m2
ESTABLISHED29/02/1999
ADDRESSTramontina Delta S/AAv. Barão do Bonito, 1110Bairro da Várzea50740-080 - Recife - PE
PLASTIC CHAIRS AND TABLES
FORJASUL CANOAS
FORJASUL CANOASPRODUCTS- Electrical hardware for power transmission and supply lines up to 1000 kV.- Custom-made forging up to 300 kg.- Hooks up to 110 ton.- Sledge hammers.
AREA28.202,00 m2
ESTABLISHED21/03/1959
ADDRESSForjasul Canoas S.A. - Ind. Met.Rua Tupi, 200 - B. IgaraCep 92410-310Canoas - RS
ELETRIK
ELETRIKPRODUCTSSockets and switches, conduit fittings, connectors and aluminum fittings for power supply and transmission lines, junction boxes and connectors.
AREA22.000 m2
ESTABLISHED01/06/1976
ADDRESSRodovia RSC 470, Km 23095185-000 - Carlos Barbosa - RS
ELETRIK
MADEIRAS
MADEIRASPRODUCTSPinus elioti’s panels, straight and angle shelves, modular shelves and homewares.
AREA24.000 m2
ESTABLISHED01/09/1990
ADDRESSForjasul Madeiras S/ARodovia RST 471, Km 23396610-000 Encruzilhada do Sul - RS
MADEIRAS
TRAMONTINA BRANDING
Special line created for the Steak Lovers. It caters for
all Barbecue needs, and for all budgets.
Manufactured with premium materials and designed specially for
Tramontina
Tramontina’s main brand. It encompasses a variety
of lines, from budget to premium products.
TRAMONTINA KITCHENWARESBRAND & SUB BRANDS
IN BRAZILBRAND AWARENESS
Source based on spontaneous answers by DCS agency November 2009
IN BRAZILPRODUCT PRESENCE IN HOUSEHOLDS
Source based on spontaneous answers by DCS agency November 2009
SOCCER TEAMSNATIONAL PASSION
National & Local teams are sponsored by Tramontina not only in Brazil but overseas, as per next slide.
1. Inter
2. Gremio
3. ACBF
1
2
3
SOCCER TEAMSNATIONAL PASSION
4. Riverplate - Argentina
5. Bolivar - Bolivia
6. Nacional - Uruguai
7. Peñarol - Uruguai
8. Cerro Porteño - Paraguai
9. Blooming - Bolivia
4 5
6 7
8
9
SOCCER TEAMSNATIONAL PASSION
Soccer is the national passion of Brazilians. Tramontina supports Soccer teams and develops and distributes promotional branded products with the teams theme.
The opportunities in products development is a branding strategy Tramontina uses in order to reach more customers and maintain the brand loyalty.
AT GIFT & BUSINESS FAIRSTRAMONTINA
AT GIFT & BUSINESS FAIRSTRAMONTINA
IN RIO DE JANEIROCONCEPT STORE
With more than 100 years since founding, Tramontina opened its first concept store in Rio de Janeiro, Brazil. The T-Store is the first retail space to hold all Tramontina products, featuring the latest designs & concepts in the same environment.
IN RIO DE JANEIROCONCEPT STORE
IN RIO DE JANEIROCONCEPT STORE
TRAMONTINA BRAZILAWARDS 2013
Best Brands Award 2013
Anamaco Manufacturing Union Award
DIY Tool Kits Award
Homewares market Top of Mind
Export Award
“Folha” Top of Mind Brands
“Deciding Brands” Award
Professional Kitchens Featured Brands Award
WWW.TRAMONTINA.COM.AU