training series live!: social media marketing
TRANSCRIPT
Living Social: A Digital Footprint in Marketing Ryan Perez: Vice President, Marketing – Landmark Apartment Trust
• To hear the presentation:
– Listen using your speakers
– Dial-In
• (646) 307-1706
• Access Code: 200-814-410
• Questions?
– Send them and we’ll cover as many as we can at the end of the webinar
– Follow @Apartmentscom and #AptsTraining
• This session will be recorded for future reference
Housekeeping tips
• Creating Your Social Footprint
• Strategically Engaging and Retaining your Customers
• Marketing in your Social Space
What’s in store
Ryan Perez
Vice President, Marketing
Presented by
• Build your footprint
– Create and/or claim social listings for your community/organization
• Super 7
– Google+
– Yelp
Creating Your Social Footprint
Social Media Principles & Guidelines
• Post relevant material
• Ensure that content is socially and locally driven
• Each platform serves a different purpose and audience
• Social posting tools are available…and are your friend!
• Budget for social appropriately—no budget, no problem!
Strategically Engaging and Retaining Your Customers
• Facebook offers advertising opportunities as low as $5 per day!
• Yelp offers branded and enhanced profiles which can help optimize
your listing and help customers find you.
Marketing in Your Social Space
1 Month Overview: Facebook Advertising
What’s your Marketing Strategy?
• Questions? Tweet them using #AptsTraining
• Each session will be archived on the Apartments.com Blog
(blog.apartments.com) and at advertise.apartments.com/webinars/
Apartments.com Training Series Live!
Thank you! #livingsocial
#yourfootprintmatters